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It is a sad fact that many homeowners insurance policy holders do not carry adequate coverage in the event of a major problem. Surveys which are carried out regularly vary in their view of the extent of the problem but most agree that between 60 and 70 percent of all homes do not have sufficient insurance cover and that, on the average, these homes are under-insured by approximately 20 percent.

More often than not of course you do not see that you are carrying too little insurance cover until disaster strikes and then it is already too late. In states like California, where wildfires are not uncommon, a lot of families were stunned following the latest devasting fires to find out that there was insufficient money available when it came to rebuilding their homes.

The problem here does not only concern the total sum that you are insured for but also extends to the type of cover you have. You might be startled to learn, for example, that a lot of hurricane Katrina victims reported that they had been advised by their insurance agents that they did not require cover for flooding.

So why are so many people under-insured? After all, surely it ought to be in the interest of insurance agents, who are the experts in this field, to ensure that their clients are fully covered, not only to protect their reputations but because they are usually paid a percentage of the premiums for each policy the sell.

The answer regrettably is simple. Too many property insurance agents are working on volume and so do not bother to take the time to ensure that you have the policy that you need but just sell you whatever they can as fast as they can so that they can move on to the next customer. In addition, the market nowadays is very competitive and so far too many agents would rather get you to buy a policy at a smaller premium and with less cover than you need than run the risk of you purchasing from someone else.

As with many things in life you get just what you pay for when it comes to homeowners insurance. Naturally, you can reduce your monthly costs by having a low sum assured or by excluding certain types of cover but are you really being wise to do so?

For most of us our homes are the most expensive purchase we will ever make and our lives, together with the lives of our family, can literally be shattered if we cannot replace our home and personal belongings when disaster strikes. Also, if you believe it could not happen to you and your family, just think back to the many awful stories that you have heard in the not too distant past from Katrina victims and those folks whose homes were lost in the California fires.

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What are the top auto insurance companies – is a question that frequently is asked. Why is that? The reason is that people shopping for car insurance for themselves want to find a good deal and save money on their policy, but they also want the assurance that the insurer will be around for them when they have an accident or otherwise may need to rely upon their coverage.
For the entire United States, here is a listing of the major auto insurance companies. There are many metrics to measure the top 10, but we find that subjective comments of preferences are not one of them. This is because such comments are experiential and not necessarily indicative of the market view. It is said that money talks, so I focused this article on size metrics, such as who covers the most consumers, who has the highest number of policies, who covers the most vehicles and total value of coverage. With that in mind, our somewhat unscientific listing of the top car insurers nationally include:

State Farm
Allstate
GEICO (Berkshire Hathaway)
Progressive
Farmers (Zurich)
USAA (United Services Automobile Assn.)
Liberty Mutual
Nationwide
AmFam (American Family Insurance)
Travelers
Mercury
Data courtesy of Listitude.com.

For each of our state listings, we aim to provide a list of some of the top auto insurance companies for that state. This would include some with the most coverage in the state. We also have a list of auto insurance companies for the entire United States. That list does not focus on the size of the company, but rather is directed to listing all of the major car insurance companies alphabetically.

Interestingly, the top 5 have over half of the market. However, from state to state, the Top 10 or Top 5 can vary considerably. Likewise in some states there are large local companies. Also, these issuers vary widely in how they market to consumers. For example, Progressive is almost exclusively over the Internet. GEICO also has a largely direct to consumer marketing model. However, State Farm, Allstate, Farmers and Nationwide use a lot of third party sales, i.e. insurance brokers. In recent years, you can find free online auto insurance quotes from virtually all leading providers over the Internet. That is where this site comes in. You can find access to quotes directly in the search boxes around the site, and also via the advertisers you find, who tend to be focused on the subject matter here.

In asking for the top insurance companies, people sometimes have in mind the largest, but others have in mind the “best”. Some people believe that the largest usually correlates with the best, but others not. Semantics aside, we have researched the largest and most established car insurance providers and developed this list. This also is one way to help choose between insurance options. Price of course is one of the most important factors. However, a lot of people also want to make sure that the company also is one of biggest giving some assurance of past history of dependability, or reliability and also accessibility when needed. Although the biggest are not necessarily the best for everyone, there is some belief that they can provide value, reliability and perhaps a certain level of service.

As noted previously, this website does not endorse any particular vehicle insurance company, and also is not an insurance provider either, although we carry ads and comparison tools. We hope to provide a valuable resource for some consumers in finding or comparing top or major auto insurance companies and the policies and coverages they might offer in your state.

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Recently, home based businesses have been on the rise. The ease of starting up a company in the convenience of the home is an inviting temptation. Not only do you have an instant office, but going to work is literally a step away. Though there are a variety of benefits to owning a home based business, certain things such as insurance can become a complication. Many home based business owners are under the assumption that their homeowner?s policy will cover the company in case of disaster. However, this assumption is only half way true. Though your homeowners policy may cover a small amount of damages done on the property and even smaller off the property, it would not cover you if a customer or business associate fell and was hurt. Thus, additional insurance for your home based business is extremely important. Many Internet insurance companies now specialize in home based businesses and home based Information Technology business making it is easy to obtain security from a professional Internet insurance company.

Types of Insurance for Your Home Based Business

A BOP (Business Owner?s Policy) is a type of packaged business insurance that is very common among small and middle sized business owners. Many times a BOP will provide coverage for most risks that you?ll take as a home based business, however, many business owners and insurance agents advise that you start with a BOP and add on separate insurance for extra security. A BOP generally includes:

? General Liability ? Whether or not you purchase a BOP, you should consider some sort of general liability insurance. As customers, delivery personnel, and anyone else involved in your business probably will visit your home on occasion it is important to have some sort of insurance set up in case they get hurt. General liability insurance will cover you in the unfortunate case that someone is injured while on your premises. ? Property Insurance – Also included in the BOP, this type of insurance, as is implied, covers any accidents that might damage your property. Therefore, such things as the building (your home) and its contents are covered in case of theft or accident. ? Business Interruption ? This provides you with compensation for any profits that could have been made or costs accumulated due to the building in which you work and its contents being deemed unusable. Therefore if there was a fire in your home and it can not be used for work, the insurance company would provide you with any profits that could have been made, and in some cases pay for an alternate workplace.

Though the BOP covers a good deal of claims that could occur there are also a few other coverage?s that you might want to consider for your home business.

? Workers Compensation ? If you have any employees working out of your home then workers compensation it imperative. This covers any medical expenses that might occur from an employee being injured in your home. Salary that the employee would have received is also covered during the time needed to recover away from work. ? Professional Liability Insurance ? Separate from general liability insurance, this type of insurance covers any claims a client might make due to neglect or failure on your part. Thus, a customer might make a claim against you if they feel the job or service you provided was not up to expectation, or if any damage was done during the job. Many Internet insurance companies refer to this as errors and omissions insurance. ? Umbrella Liability ? Umbrella insurance provides additional coverage after the limits of your other liability insurance have been reached. Therefore, it acts as extra insurance for more security.

More to Consider

There are a couple other options available when it comes to making sure your home based business is properly insured. An endorsement on your homeowner?s policy can usually made which increases the policy limits for equipment for a small extra monthly fee. These are usually available for businesses with small amount of money generated in annual receipts.

Another option is an in home business policy. Many Internet insurance companies will offer this type of policy that insures your property and includes general liability as well. Therefore, if you have a fire or flood occur in your home, your in home business policy will cover any loss of income and extra expenses while the house in deemed not usable.

One other insurance to consider when operating a home based business is health insurance. Since you will no longer have insurance through the previous company you worked for it is important to have some sort of health plan set up for you and your employees.

Cost of Insurance

Creating a standard insurance plan for your home based business with some sort of general liability insurance could save your business. It only takes one lawsuit or claim to put your business and personal assets in danger. Many small business owners might ignore the thought of insurance due to the high premiums associated with it. However, the cost of not having insurance through an extensive and expensive litigation, along with compensation could cost the business its livelihood and put you in debt.

Choosing the right type of insurance coverage for you home based IT company can be a difficult process. Consult with an Internet insurance firm to best determine what kinds of insurance will be best for your company.

James Cochran, owner of Techinsurance.com, is an Internet insurance agent specializing in the Information Technology industry. Over 15 years of experience, he founded Techinsurance in 1997 to provide insurance products for IT professionals. Techinsurance has grown to become one of America’s leading online providers of Professional and general liability insurance. For more visit http://www.techinsurance.com/coverage/internet_liability.aspx and http://www.techinsurance.com/ce_generalLiab.aspx

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Article by Ayu Wuryandari

Within the past, prior to the web was produced, the only method to evaluate car insurance coverage costs was by visiting the insurance coverage offices which may take a half of a day, or calling the agents of insurance coverage businesses to obtain sufficient quotations plus a great rate. Now, the web has come and you don’t need to invest a lot time and go out of house just to obtain quotations plus an inexpensive rate. You are able to evaluate car insurance coverage costs inside your comfortable house via the web. It’s also no require to invest a lot time to surf various insurance coverage websites to evaluate car insurance coverage costs simply because you will find insurance coverage comparison websites from various businesses under a single roof which will ease you to obtain rates. To evaluate car insurance coverage costs on the internet is really essential. It’s essential to make sure that you are able to get the lowest car insurance coverage quotations. It’s also not hard to evaluate car insurance coverage costs. Most websites give you a chance to obtain 3 car insurance coverage costs for comparison. There’s no limitation to evaluate car insurance coverage costs. You are able to get as numerous as you require to evaluate a single with an additional. Here are a number of steps you ought to notice to evaluate car insurance coverage costs: 1. Fill in an on the internet form, to ask for free of charge quotations for coverage which you desire to consist of inside your policy. Make the comparison of insurance coverage quotations for the same protection. 2. To evaluate car insurance coverage costs, the cost isn’t the only criteria to approve any car insurance coverage. You ought to know how long the organization has been working within the field of car insurance coverage. Whenever you are comparing, there will be emerging businesses provide the lower quotations. It’s great for you to ask car insurance coverage quotations from the newer businesses, but be careful to purchase insurance coverage from them. 3. If two accidents or 3 traffic violations inside your account make you hard to discover inexpensive car insurance coverage quote, you’ve to be a lot more intensive to evaluate car insurance coverage costs to obtain a great quote which is suitable with your budget. 4. Make up your credit history prior to asking for an car insurance coverage quote. This is excellent to assist you get the lower quotations. Bad credit history will lead to a higher quote. 5. Begin requesting car insurance in advance. If your insurance policy closes to the expiry date, you might have issue to obtain a cheaper quote. Begin from current organization to get the lowest quotes.

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Maintaining your car is the most important things in order for you to avoid a host of inconveniences such as breakdowns as well as repair costs and auto insurance. There are several tips you can familiarize yourself with in order for you not to make common mistakes that many people find themselves doing. This is a good way of getting ready to compare the several auto insurance rates.

Being able to maintain your car on a regular basis means that you have minimized the chances of you being involved in an accident and therefore your premiums will not go up. Many people do not find tire gauges necessary when driving. This gauge is very important as it gives you the exact tire pressure. It is known that tires lose pressure when winter is approaching due to the cold temperatures and therefore the importance of having the gauge to know if your tires need to be changed for pressure. Even though some cars have tire pressure monitors, the indicator light does not come on immediately and when it does it may be too late. The recommended pressure for your car is indicated in your manual or the driver’s door and it is good to familiarize your self with it.

Most car owners are also of the idea that all cars need to be serviced when the winter season is near. This is good because tires are changed but it also important not to forget to always keep more gas in your car because this minimizes the possibility of ice that normally forms in the tank. This always saves a lot of trouble. Another mistake most car owners do is thinking that cars should be warmed up by leaving them idle for a while before driving them especially when it’s cold. This is not entirely true as leaving your car idle wastes to much gas. There is nothing wrong with driving your car immediately you start it but you should do it gently until you see engine gauge indicating that it has warmed up. What you need to make sure is that your RPM’s are down and everything will work properly without any problems arising.

There are also other car owners who think that they have to change their engine oil either after every three thousand miles or after every three months whichever scenario comes first. This should not be the case as this is now outdated because recently manufactured engines have made considerable strides. There is however nothing wrong that will happen to your car when you change your engine oil regularly but it will cost you more money in the end. The ideal way to come with a better estimate of how frequent to change your engine oil is by checking your car manual recommendation. This is because some cars are known to go for tens of thousands of miles before changing the engine oil.

A number of car owners also do the penny test to decide when they are going to change their tires. This is not a good way of testing treads as it may give you a misleading outcome. It is however acceptable to use a quarter instead of a penny where you place it heads side facing you into a groove upside down in your tread. If you still see the top of Lincoln’s head you need to change tires.

Find the best deal on the auto insurance coverage you need. Visit us today for money-saving tips and instant insurance quotes for men, women and young drivers from respected insurance companies.

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internet seo

Calculate ROI of SEO Campaigns Like the Pros
SEOFacebook1Google+2LinkedIn2Twitter1Pinterest0For many search marketers, both professional and novice, measuring the success of various marketing channels can help to understand the strengths, weaknesses and opportunities for any given tactic. One of the most traditional ways to measure success is to determine profitability, or return on investment (ROI). Essentially, when you calculate ROI of SEO campaigns, you are measuring whether or not you have made a profit or taken a loss on the money you have invested to perform the SEO activities in your campaign. While you may not have spent any money on paid media, such as advertising costs in Paid Search, the time you spend building links, the money you spend on tools to analyze your results, and the funds you invest to have great content developed all add up to an investment in SEO.

Recently, Neil Patel, the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions and blogger at Quick Sprout, published a very useful graphic to help the average business owner or digital marketer finally calculate ROI of SEO campaigns just about as easily as you can for any direct purchase marketing methods. You can view the graphic HERE.

For those who just want to know the highlights, basically, Neil measures ROI by taking Cost per Acquisition (CAC) away from the average Lifetime Value (LTV) of each customer. ROI=LTV – CAC. So, how do you find the Cost per Acquisition or Lifetime Value for your business? CAC is calculated by taking your SEO Cost per Acquisition (total cost of all SEO spending divided by number of customers achieved through SEO campaign) and adding that to your fixed cost per all acquisitions (cost of website hosting, overhead, etc.). Lifetime Value is calculated by taking the number of purchases per year the average customer makes * the average purchase price * the life expectancy of each customer in your system in years * gross profit margin. The graphic lays this all out quite nicely.

Now, you have an effective way to calculate ROI of SEO campaigns like the pros. No more excuses!Related Posts:Cheap Sex Live Chats with MILF Cam Girls
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Anthony Campos is dedicated to providing educational help to people wishing to become successful in their own business. For more free education on related topics, please visit: http://www.ProfitGenesis.com

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Browse > Home / Archive: April 2009
April 30, 2009 by admin
Filed under Basic SEO Tips

If you’re building a content site, one of the biggest problems you’ll have is filling it with good, keyword rich content. Even if you’re an expert on a certain subject, it’s difficult to write about that every single day, day in and day out. At some point, you’ll run dry, so to speak. But your need for content doesn’t stop.

One thing you can do to solve this problem is to buy content. There are several ways to do that. You can buy what’s called PLR (private label rights) content, or you can just hire someone to write your content for you. Let’s talk about both of these.

PLR Content

Private Label Rights content is any content that someone else wrote or otherwise made, which you buy. You also buy the rights to put your name on the content and make it look like it’s from you. In a way, this is similar to hiring a ghost writer. The writer writes the content, and you pay them for the right to claim it for your own.

There’s nothing unethical about this. About 80% of the non-fiction books in your neighborhood bookstore are ghostwritten. The writer is doing nothing more than selling a service.

The difference between PLR content and something that’s ghostwritten is the PLR content is sold to more than one buyer. This is kind of like an artist making copies of a print and selling the copies. PLR articles are generally sold to a limited number of buyers, 25, 50, or 100. Something like that.

Buying PLR content is about the cheapest way for you to get content that you don’t have to write. You can buy 10, 500 word articles on most any topic for $4 to $10. Once you purchase the content, you can re-write it, use it as it, cut it up and use it, use it with other content. You can give it away or you can sell it.

Hiring a Freelancer

At the other end of the cost spectrum is hiring a freelance writer to write your blog posts or articles for you. You can do the same things with this content that you can do with PLR content. The only real difference is your content written by a freelancer is unique. It’s not sold to other people.

Of course, there’s a cost difference. At the low end, freelance content should cost you $4 or $5 for 400 to 500 words. At the high end, this could cost upwards of $25. More experienced writers usually charge more. Also, writers from third world countries can charge less.

Either way you go, at some point you’re probably going to have to buy some sort of content in the future. If you’re going to hire a freelancer, then make sure you get an article or two from them so you can see if they can write. Then order your content in small amounts until you’ve established a relationship with the writer.

Outsourcing your content is a great way to save money, and get quality content. Try it! You’re probably going to be pleasantly surprised.
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One of the key skills in internet marketing is knowing how to build a squeeze page that works. In case you don’t know, a squeeze page is a webpage where there’s only one option for the visitor, usually to fill out an opt-in email form. They either do that, or hit the back button and leave. In other words, you give your visitor no option. You “squeeze” them into either “fishing or cutting bait”.

Some marketers feel like squeeze pages are too harsh. They don’t want to offend their potential buyers by saying “either take it or leave it.” Sure, if you don’t know how to build a squeeze page that works, you can offend some of your traffic. But there are two things to say about this.

One: The folks you offend weren’t real customers, anyway. They were just tire kickers. Look at it like this…if someone won’t fill out an opt-in email form, they’re not going to pull out their credit card later on and pay you for one of your products.

Two: This is actually the flip side of One. People who really want the information you’re offering want to give you their email address. For whatever reason they like you and have some degree of trust associated with you. If you know how to build a squeeze page that works well, you can capitalize on this trust and get them to give you their information.

A big part of how to build a squeeze page that works is what you’re offering for your customer’s email address. No one’s going to just fill out your opt-in form and give you their email address just because you asked them. You have to have something they want.

With internet marketers this “thing” usually takes the form of a report or short e-book that has information your customer wants. Of course, in the body of the squeeze page copy you need to explain this. You need to make it clear that you’re offering them, completely for FREE, a report which will tell them stuff they want to know.

Looked at like this, a squeeze page is basically a short sales letter. The “sale” is your getting the email address. What you’re selling is your giveaway. It’s going to “cost” your visitor their email address to get the report.

There’s no real trick to knowing how to build a squeeze page that works. It’s not magic. You just need to explain (usually through bullet points) what your prospect can get by giving up their email address. If you give them more than they feel like they’re giving up, you’ve got a sale. And another email address to sell stuff to over and over again.

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April 29, 2009 by admin
Filed under Basic SEO Tips

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April 29, 2009 by admin
Filed under Basic SEO Tips

Article marketing is hands down on of the best ways to get targeted, ready-to-buy traffic to your website. Not everyone has success with article marketing, however. In this article, we’re going to look at what separates winning article marketing strategies from ones that don’t work out as well. Here are four tips you can use to take your article marketing right to the bank!

Tip 1: Write your articles like sales letters. Now, you don’t want it to sound like a late-night infomercial, but you do need to understand that your article is more than just information. Your goal is to get the reader to click on your link, either in the article body or in your bio box.

Tip 2: Write a headline that arouses curiosity and makes people want to read your article. In general, readers find your articles via a search engine search. In other words, when they decide if they want to read your article, they can’t see the whole thing. They just see a headline and also a description. You want your headline to be a call to action. Something that’s going to interest people.

Tip 3: Make your articles at least 400 words long. If you want to publish your article on a lot of article directories (and you should), it needs to be at least 400 words long. A lot of directories don’t publish articles that are shorter.

This makes total sense. A directory makes money through traffic. They want readers to feel like they learned something, or at least made their lives better, by reading their articles. An article that’s less than 400 words just seems a little unsubstantial.

Tip 4: Make your bio box look like it’s part of the article. At the end of an ezine style article, there’s an author’s bio box. Although you can try to put links back to your website in the body of the article, not all directories allow that. The place to put your link is in the bio box.

Don’t think of the bio box like it’s an afterthought for your reader. Your bio box needs to fulfill the same function that a call to action does on a sales letter. This is so important, let’s spend some more time on it.

This is what you don’t want (but what you usually see).

“Joe Johnson is a career animal lover who has spent countless hours learning the ins and outs of the lives of ferrets.”

Okay, that was meant to be funny. But really. Looked at from your reader’s point of view. They are interested in themselves, not you. Unless you’re the inventor of the South Beach diet or someone with as much authority in your given niche, who you are and what you’ve done is secondary.

What’s primary is this. If you did a good job with your article, your reader should be thinking…”Hmm…I liked that…I wonder what else this gal (or guy) has to say about all of this.”

That’s the kind of response that gets the click. That’s what we call “pre-selling”! And, that’s what article marketing is all about—pre-selling your reader so that they click through to your money page.

A better idea for the bio box would be to make it essentially just the last sentence in the article, with a text link embedded in it. Something like this would be better.

Check out Raising Ferrets for Fun and Profit to learn more about these wonderful critters.

(Where the underlined part is a text link to your site.) If your article directory doesn’t allow text links (and there are still some that don’t), then just include the whole address so that your reader can cut and paste it into their browser window.

There’s certainly more to know about article marketing than just this. But these four tips will make this type of technique start to work like gang busters. Apply these tips and watch the traffic start rolling in!

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Browse > Home / Basic SEO Tips / 4 Tips for Better Article Marketing Success
April 29, 2009 by admin
Filed under Basic SEO Tips

Article marketing is hands down on of the best ways to get targeted, ready-to-buy traffic to your website. Not everyone has success with article marketing, however. In this article, we’re going to look at what separates winning article marketing strategies from ones that don’t work out as well. Here are four tips you can use to take your article marketing right to the bank!

Tip 1: Write your articles like sales letters. Now, you don’t want it to sound like a late-night infomercial, but you do need to understand that your article is more than just information. Your goal is to get the reader to click on your link, either in the article body or in your bio box.

Tip 2: Write a headline that arouses curiosity and makes people want to read your article. In general, readers find your articles via a search engine search. In other words, when they decide if they want to read your article, they can’t see the whole thing. They just see a headline and also a description. You want your headline to be a call to action. Something that’s going to interest people.

Tip 3: Make your articles at least 400 words long. If you want to publish your article on a lot of article directories (and you should), it needs to be at least 400 words long. A lot of directories don’t publish articles that are shorter.

This makes total sense. A directory makes money through traffic. They want readers to feel like they learned something, or at least made their lives better, by reading their articles. An article that’s less than 400 words just seems a little unsubstantial.

Tip 4: Make your bio box look like it’s part of the article. At the end of an ezine style article, there’s an author’s bio box. Although you can try to put links back to your website in the body of the article, not all directories allow that. The place to put your link is in the bio box.

Don’t think of the bio box like it’s an afterthought for your reader. Your bio box needs to fulfill the same function that a call to action does on a sales letter. This is so important, let’s spend some more time on it.

This is what you don’t want (but what you usually see).

“Joe Johnson is a career animal lover who has spent countless hours learning the ins and outs of the lives of ferrets.”

Okay, that was meant to be funny. But really. Looked at from your reader’s point of view. They are interested in themselves, not you. Unless you’re the inventor of the South Beach diet or someone with as much authority in your given niche, who you are and what you’ve done is secondary.

What’s primary is this. If you did a good job with your article, your reader should be thinking…”Hmm…I liked that…I wonder what else this gal (or guy) has to say about all of this.”

That’s the kind of response that gets the click. That’s what we call “pre-selling”! And, that’s what article marketing is all about—pre-selling your reader so that they click through to your money page.

A better idea for the bio box would be to make it essentially just the last sentence in the article, with a text link embedded in it. Something like this would be better.

Check out Raising Ferrets for Fun and Profit to learn more about these wonderful critters.

(Where the underlined part is a text link to your site.) If your article directory doesn’t allow text links (and there are still some that don’t), then just include the whole address so that your reader can cut and paste it into their browser window.

There’s certainly more to know about article marketing than just this. But these four tips will make this type of technique start to work like gang busters. Apply these tips and watch the traffic start rolling in!

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Local Business Marketing Online |

Local search results have become prime real estate on the search engine results page. These results are displayed under the sponsored advertisements, pushing the universal search results down. To most business owners’ ranking in the local results, such as Google Maps, is imperative to their company’s online success. Why should local search be a part of your online marketing strategy? Not only does Google Maps prominently showcase local businesses at the top of their search results page, but provides customer reviews about an organization’s products and services. Searchers can read customer opinions about their experience with the organization. As you can imagine, customer reviews can hurt your company’s reputation or create customer evangelists producing a viral marketing effect. Recommendations for Local Search: 1. Get listed with Google’s Local Business Center. Be sure to completely fill-out all the information as much as possible including descriptions of products, service offerings and photos. 2. List your business on categories and subcategories that are related to your businesses niche. 3. Claim your listing. Once you have submitted your business to Google Local Business Center, you’ll need to claim your listing. Google does this by mail or phone. By claiming the listing, you are establishing a sense of trust to Google about your site. 4. Building trust through Webpage localization. Include city and state words or phrases in the Meta tags, headers and content. 5. Having a localized phone number and address in the footer helps build trust in the search engines, about your business’ geographical location. 6. Inner linking strategy should contain localized wording in the anchor text of the links. It assists in telling the search engines where and what that page is about. 7. Localized linking strategies provide prominence of geographical location. Build links from local organizations or directories in your area. For example, chambers of commerce are good links to obtain. 8. The search engine pulls results from local resources such as Yellow Pages, Super Pages, Dex Knows, Yelp, etc. . . It may be confusing to the search engines if the business title, phone number or address are different across any of these resources. Therefore, make sure all have the same information. Otherwise, you are decreasing the validity of your business’ location with the search engines. 9. Customer reviews assist in popularity. There are theories that customers with a good, quality review assist in the overall local search algorithm. We’ll be sure to publish our findings as these theories are tested. No one knows, except for the Google PhD’s, what makes up their local algorithm. Optimizing for universal search results and local search results are two separate algorithms. Local search is driven by business location, Website theme, phone number, local resources, customer reviews and more.Related Blogs

Tags: 8584423131, 92074, Business, Diego, Internet, Local, Marketing, Small, Strategies Posted in Local Business Marketing Online | Comments OffMonday, May 3rd, 2010
Greg Jarboe of SEO-PR and Matt McGowan, VP of Publishing at Incisive Media, discuss SES San Jose 2009, the focus of its search engine marketing tracks, and its changing attendee base. McGowan: We’re kicking off today with training sessions. We have multiple partners this time. We tried something new, brought in the DMA; the Online Marking Institute, whom we work with on the ClickZ side in our Online Marketing Summit Series; we brought in the Web Analytics Association, Jim Sterne’s organization, to do some analysis training and analytics training; as well as Bruce Clay, whose sessions are always popular. Tomorrow we added a sixth track — some would call it a separate conference — all around social media, brought to you by YouTube and Google, along with ClickZ. This way you have your five regular search engine marketing tracks as well as your social media marketing track. Additionally, we went into overdrive this time and brought in executive-level marketing heavyweights this time. We have 100 plus exhibitors, starting Wednesday, on the expo floor, with every search marketing agency and technical solutions provider you could ever want to meet. Finally, we added a local search marketing track on Thursday in partnership with Jason Calacanis and his own event series. After all the open sessions, we have our Friday search marketing training workshops, in which marketing professionals get down into the nitty-gritty on a specific search engine marketing subject with a small …Related Blogs
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Submissions «Posts Tagged ‘Submissions’Thursday, November 10th, 2011

Relationship between the Internet and car buyers has increased consistently over the last few years. Today, Internet became an integral part of car buying process. A study by Capgemini, Cars Online 09/10 stated that almost 90 percent of consumers use the Internet to research vehicles. Its latest report, Capgemini Cars Online Study 10/11, revealed that over 40 percent of consumers would like the ability to purchase vehicles online, using the Internet for the complete end-to-end buying process, and not just for research. Many auto dealers understand this reality and have incorporated the Internet and related technology as part of their marketing and advertising efforts. Though some of them have embraced opportunity provided by the Internet, others are struggling to keep up with the constant developments and latest trends. Being aware of the buying behaviors of potential customers is important in developing and maintaining effective marketing strategies. One of the latest trends observed these days is that people are going online for local products or services. A survey from BIA/Kelsey revealed that 97 percent of consumers use online media while researching products or services in their local area. Keeping this in mind, major search engines like Google, Yahoo, and Bing are listing the top 10 local listings above their organic search results. Despite of the increasing focus on local search, many auto dealerships are simply ignoring this feature. If you are one of them, failing to use this feature to its fullest, you are losing all those valuable customers. Remember, your competitor can take action and grab them all. Though general search engine optimization (SEO) techniques work well for some websites, it is necessary to apply a more specific optimization concept called local search submissions. It attracts potential customers from the specific geographic location you are looking for. From the above discussion, it is clear that local search submissions are very important for local businesses, such as auto dealerships. Now we will learn how local search helps auto dealers in their business. Improves popularity People generally tend to trust the businesses they are familiar with. Local search submissions can help local auto dealers stand above and dominate their competition. Your high ranking in the local search listing makes the prospects learn about your business and it also shows your authority in your local area.
Gives more relevant traffic There is no value even if thousands of people visit your site who will never buy anything. On the other hand, highly targeted visitors, even if they are in small numbers are very valuable. This is where local search is very good at. While trying to promote your auto dealership, local search focuses ?? bringing ‘qualified’ leads – people who are in a position to purchase. As discussed above, major search engines have started laying a lot of stress on local listings. They are listed above the organic search results; usually shown in a map along with additional information like a description of your dealership, business hours, products or services you offer, contact info, etc. So, a well-structured local search campaign helps you gain a powerful competitive advantage over your competitors using high visibility in the search engines. The ultimate goal of this campaign is to ensure that your dealership comes up in the results when a potential customer is looking for the services you offer in your region. Low investment and better ROI Traditional advertising methods such as billboard advertising, flyer distribution, advertising in local radio or newspapers may cost you hundreds of dollars (sometimes thousands). Yet, most of the times, they do not provide any positive results. Whereas search submissions on local web portals and sites requires less investment and can build up a solid return on investments (ROI) for your auto dealership as it targets all the potential customers. Another major trend that supports local submissions is ‘increasing usage of smart phones to find local businesses’. According to Compete, nearly one in three smartphone users called or stopped into a local business after finding it using a local search. Customers in your area are looking for your products and services online. Can your auto dealership afford not to be in the local search, which has grown over the years and is promising to continue its growth. Related Blogs
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more «Posts Tagged ‘more’Monday, June 13th, 2011

Internet marketing today can help any business to get a good return on investment. It is regarded as the best6 tool to help any online business to get a good ranking on the major search engine listings. So if you have business website then you might have a wish to rank it on Google. You want that more and more people to visit your website then you must make sure that your website should be designed and planned to be search engine friendly. Each and every business owner wants to have their website to get top rankings on the major search engines. But in order to get top rankings you need to give time and effort in pushing your rank on top. Optimization of your website is a great way to get your website rank on the Google. It is considered as one of the most effective and bet tool that can help you tom a top ranking on the major search listing pages SERPs. SEO for Google is very important because it is only method that will enable a site to get optimized and get good search engine placement. Definitely nowadays there are a lot of people uses internet or the search engine in particular to obtain information, about products or services they needed. Many business owners are interested in search engine positioning and in particular for Google. Today people are more focused on local businesses. And for these very reason business owners are looking for Google Map Optimization. It works through maps algorithm and other factors. If you run an online business that has a physical address then you can be sure that you can drive the maximum traffic for your website. To ensure the best results and greatest visibility you need to hire specialists in this particular field. It is not expensive to choose a good firm in enhance your sale and get good profit from your business. Often many business owners wonder why some businesses have got a healthy balance; the reason is Google search engine optimization. In this age it is essential to use internet to get proper advertisement of the business products or services. To prosper local business it is essential local search engine optimization can play a vital role. Among the diverse marketing strategies today search engine optimization is most important and advantageous service for any local business. These services can be of great help in drawing maximum numbers of customers for your website. Just to have business website is not enough, because in order to attract maximum number of customers for your website, you need get your site rank on the major search engine listings like Google. Google search engine placement can be helpful for your business it attracts five times more customers than any other search engines. Having a well optimized website is a key component for any small businesses that are targeting local market. It is considered as the most important strategies to capture the niche market. Local search seo is the very good factor that can help to drive majority of traffic for website and convert them into your loyal customers. Are you the owner of your local business and depends on the local customers for your business then you need to understand the importance of local search engine optimization services.Related Blogs

Tags: Local, more, Search, Through, Traffic, Website Posted in Local Business Marketing Online | Comments OffMonday, June 7th, 2010
In this video tutorial I will teach you how to download totally free music, tv shows, films, games, software and more using torrents. I will teach you how to install utorrent and use it. Please do not download copyrighted material, it is illegal. Music: Kevin MacLeodRelated Blogs

Tags: Better, Films, Free, Limewire, more, MP3’s, Shows, Than Posted in Local Business Marketing Online | 44 Comments »Monday, June 7th, 2010
In this video tutorial I will teach you how to download totally free music, tv shows, films, games, software and more using torrents. I will teach you how to install utorrent and use it. Please do not download copyrighted material, it is illegal. Music: Kevin MacLeodRelated Blogs

Tags: Better, Films, Free, Limewire, more, MP3’s, Shows, Than Posted in Local Business Marketing Online | 26 Comments »Sunday, May 16th, 2010
New Community Marketing System and Search Engine Frienbdly Marketing sites can get you more customers and more salesRelated Blogs

Tags: Business, Community, Found, getting, Marketing, more, Online, sales Posted in Local Business Marketing Online | Comments OffFriday, May 14th, 2010
www.marketingwarriorpro.com – Learn how to use local search to get top rankings in Google, Yahoo, and MSN to get more traffic to your site and small local business. Get more customers to find you when they search your city.Related Blogs

Tags: Business, Grow, Local, more, Search, Small, Traffic, using Posted in Local Business Marketing Online | Comments OffMonday, May 10th, 2010
www.SmallBusinessOnlineCoach.com – Whenever Google brings out something new like their new Google Maps “Place Pages” I like to study them and see what they are listing there. ‘Place Pages’ is essentially a ‘mashup’ where they take information from all sorts of different sources online. The main focus seems to be reviews, photos, video, wiki’s, & mashup travel Google maps. A great and easy way secure more business is take note what elements they are ranking on these Place Pages and then go and add your content there if you can (often you can). What I’d recommend doing though is to make sure when you add things like images & video is that you watermark everything and try to give a call to action. What do you think of Google’s new Place Pages…? BTW, be sure to rate, share, favorite, & comment on the video. Your continued conversation really helps!Related Blogs

Tags: Business, Customes, Google, Local, Maps, more, Pages, Place, Them Posted in Local Business Marketing Online | Comments OffThursday, April 29th, 2010
www.bookyourselfsolid.co.uk We help small local businesses get highly motivated internet searchers and turn them into customers. Local search marketing and local offline marketingRelated Blogs
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Social Media Marketing from Search First Internet Marketing

There is no better way to explain the power of a cohesive Internet Marketing strategy than by example. The recent snow storms that pounded the east coast left most businesses paralyzed for more than a week. Not for one Search First client…

One of our clients, who happens to be a professional painting service, found a way to make the most of the heavy snow, by providing a valuable service and maintaining business operations at the same time. This enterprising company wanted to offer their clients snow removal services. Enter the Internet marketing plan.

Step one was to draft an email to their existing customers. The email explained that they were providing snow removal services including the removal of gutter ice dams, among other snow removal services. After the email was sent out to existing clients, a new web page was created that fully explained the service availability. Then, the information and new web page were posted to the Facebook business page and Tweeted out to hundreds of Twitter users.

What could have been a week of zero business, turned into a huge week. The phone was ringing off the hook, and customer satisfaction reached all time highs.

Search First will help you by creating your Twitter page and your Facebook business or Fan page. then we’ll help you get great content posted to these outlets as part of our social media development. Often, our clients want help designing and installing a blog for their website. All of these things work together to get your website popularized and help you meet your business goals.Free Website EvaluationWant to know if your Web site is optimized for search engines? Just contact us and we’ll tell you how you’re doin. At Search First, we do it the RIGHT way: A real person- a search engine expert -will examine your site and provide you with a document outlining what you’re doing…BlogThese are the kinds of questions Search First takes very seriously. When we embark on a new campaign, we look at the entire business. What are the goals? Where will you be a year from now?News & EventsI’ll be joining up with PRWeb to present a full day workshop on marketing best practices, search engine optimization and how to effectively use a news release. Don’t miss this!Free website Evaluation and customized proposal to Grow Your Business.Toll Free – 800-282-7192 or Local – 703-881-0619Send us an Email
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Search First Marketing :: Search Engine OptimizationWhat is the Search First SEO process?

Search Engine Optimization, or SEO, has a little voodoo associated with it. What exactly is it? More importantly, how can it help your business grow? Let’s go through it all…An example of how SEO works

Let’s say you run a landscaping business in Fairfax, VA. A consumer or prospective new client may very well go to Google and type in “landscaping company in Fairfax.” You’ll want your Web site to show up – right at the top! If the person who did that search sees your Web site, they are likely to become a customer.

At Search First Internet Marketing, we’ll help you get your Web site found, so that you have an opportunity to GET NEW CUSTOMERS. After all, isn’t that what it’s all about?

By following a very detailed and deliberate process, we’ll analyze your Web site and then optimize each page, so that they will be likely to show up in the search engine results.How our Optimization Process WorksKeyword Research – We can help your Web site show up in the search engines when specified words are searched on. First, we need to decide what words those are. We use sophisticated tools to identify which words will deliver the best visitors to your Web site.Web Site Optimization Plan – We will comb over your Web site and find any and all areas that need to be improved for the search engines. We will provide a detailed Site Optimization Plan that will lay out, step by step, changes need to get your site found online.Site Optimization Implementation – If you do no have a technical expertise to make the change the optimization changes yourself, Search First will do it for you.Content Builiding – We may find that your site does not have the necessary content to rank in the search engines. We will write brand new pages for your Web site for you. Each page will be optimized for the search engines based on keywords that are profitable.Link Builiding – One of the most important aspects of SEO is builiding high quality inbound links to your site. Search First will develop and execute a link building campaign that will grow your backlinks, which will help you rank higher! To build backlinks, we’ll use many techniques:

Niche directory listings

Forums and blogs

SEO optimized articles

Social bookmarking

Optimized press releases

Many more white-hat techniquesSite Submission – Search First will help submit your site to the search engines. We will do this by manual submission and by creating an XML sitemap. This will ensure that the search engines can easily crawl and index your site.Analysis – We will drop analytics on your Web site so that we can capture all kinds of marketing data. What keywords were used to find your site? which search engines are sending you traffic? how much traffic? What are the best and the worst page? And on and on. From this, we can make decisions that will help improve your web site performance.Ongoing Consulting – SEO is not a one time engagement. Because a search engine, not to mention industry competition, is ever-changing, we’ll work with you for the long term. We spend hours each month polishing your site and helping you reach higher and higher rankings.

Search Engine Optimization is a complicated process. We’ll do the work for you so you can focus on the important thing…growing your business.Free Website EvaluationWant to know if your Web site is optimized for search engines? Just contact us and we’ll tell you how you’re doin. At Search First, we do it the RIGHT way: A real person- a search engine expert -will examine your site and provide you with a document outlining what you’re doing…BlogThese are the kinds of questions Search First takes very seriously. When we embark on a new campaign, we look at the entire business. What are the goals? Where will you be a year from now?News & EventsI’ll be joining up with PRWeb to present a full day workshop on marketing best practices, search engine optimization and how to effectively use a news release. Don’t miss this!Free website Evaluation and customized proposal to Grow Your Business.Toll Free – 800-282-7192 or Local – 703-881-0619Send us an Email
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Searcj First Internet Marketing – Website Design and Marketing Services

Designing, launching and maintaining a website is not enough. For your website to work for your business, it must be actively marketed. With offices in northern Virginia and Philadelphia, Pennsylvania, Search First Internet Marketing is the place to go. We specialize in helping businesses of all sizes develop and implement their search marketing strategy. From search engine optimization (SEO) to Pay Per Click (PPC) to customized local search campaigns, we can help.

Businesses intuitively know that they should be using their Web site to get new customers. But how is that done? How can you take your Web site and turn it into a profit center for your business? Search First is the answer.

Analysis-Your Web site, your competition, your business goals

Recommendations-put analysis to work in a search marketing strategy

Actions-we build your campaigns, track results & then make them better

Results-we don’t rest until our internet marketing helps you reach your goals

Search First specializes in helping businesses GET NEW CUSTOMERS. Getting high search engine rankings for your local or national business is a fine and worthy goal, but to what end? Why go through all of the trouble to rank at the top of Google if there is no stated goal behind the ranking? Or worse, what about getting ranked number one for a team that doesn’t drive any visitors or conversions?

These are the kinds of questions Search First takes very seriously. When we embark on a new campaign, we look at the entire business. What are the goals? Where will you be a year from now? How will you get there? Rankings are not the only answer – rankings with purpose are. Even more than that, it is less about ranking than it is exposure – exposure to the right people , at the right time.

Let us start helping you reach your goals. Whether your business local in the Gainesville, VA area, or a national company, we look forward to working with you.Free Website EvaluationWant to know if your Web site is optimized for search engines? Just contact us and we’ll tell you how you’re doin. At Search First, we do it the RIGHT way: A real person- a search engine expert -will examine your site and provide you with a document outlining what you’re doing…BlogThese are the kinds of questions Search First takes very seriously. When we embark on a new campaign, we look at the entire business. What are the goals? Where will you be a year from now?News & EventsI’ll be joining up with PRWeb to present a full day workshop on marketing best practices, search engine optimization and how to effectively use a news release. Don’t miss this!Free website Evaluation and customized proposal to Grow Your Business.Toll Free – 800-282-7192 or Local – 703-881-0619Send us an Email
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Local Advertising in Northern VirginiaSearch First Internet Marketing

Make Your Website WorkGoogle is the new Yellow Pages! If you want new customers you simply MUST get found quickly and easily in Google’s Local search results. Take a look at one of our clients listings for a popular search term:

These results speak for themselves. This client gets virtually every single new customer from Google local search results.To grow your local business, you MUST be optimized for Local Search. CALL US NOW to find out how!

Search First has a new service that is specifically designed for local businesses who want to get new customers. This service is pre-packaged – all you have to do is sign up and we’ll handle the rest. Of course, we’ll need to have a detailed consultation with you. Once we understand your business and your business goals, we’ll get to work getting you new customers!Beat Your Competition – Look at This!
What you see above is a shocking opportunity. Those big pin points with letters on them represent companies who are showing up in Google local results. All those little dots? All those dozens of businesses? They are out of luck – they are not being displayed on the first page of Local Search Results and they are LOSING BUSINESS because of it.

Search First will get your site optimized and found in the Google local search results. We’ll handle the following:

Set up and claim your Google Places listing

Set up a special Google Tag so your listing stands out from the crowd

Optimize your website for local search

Get your site listed in dozens of the most popular local business directories

Optimize your site for Mobile Search

Publish online videos that help get you noticed

Maintain all of your listings and handle all the technical details

Provide comprehensive monthly progress and reporting

Hands-on, face-to-face marketing help from an experienced Local company

Search First provides the Local Launch service for a reasonable start up fee and a straight forward monthly fee.Call or Contact Us Now To Get Started! 703-881-0619

We had one of those “ah-ha” moments not long ago. Actually, we’ve had it all along, we just didn’t know we had it. Since our inception, we have done very well with our local clients. in fact, we gravitate toward them. There is something about … [Read More…]Return to top of page
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Website Marketing for a Local Business

If you do business in Fairfax, VA why would you want to advertise anywhere but Fairfax? Local search advertising is quickly becoming one of the most effective means to attract new customers. While fundamentally, local search uses the same strategies as search engine optimization and pay-per-click, the tactics are very different. The bottom line is that if you have a business local to the northern Virginia area, or any local geography, Search First can help.

With broad-based or national seo or ppc campaigns, great care is taken to drive targeted traffic to a Web site. Local search is no different, but we focus only on the geography right around your place of business. This is key for many service oriented businesses who do not want or need to market to buyers outside a local area. We have several key tactics in our local search services…

Local Pay Per Click: We’ll build your Google Adwords account within a geo-targeted area. This means that your ads will only show on Web searches done within a pre-defined distance from your place of business. If you are only going after customers within 25 miles or your location, then we’ll set your ads up to run that way.

Local Search Submission: We will go to Google Local, Yahoo! Local and MSN Local and manually submit your Web site to each. This will enable your site to be found in the local listings – attracting new customers from your area.

Action – we build your campaigns, track results and then make them better

Additional Pay-Per-Click Engines: We can set up and maintain your local search ads on any engine. Depending on your goals, we can set up additional ad distribution on MSN AdCenter and Yahoo! Search Marketing.

Local search advertising is at the heart of what we do. In addition to the paid ads, we will optimize your Web site so that it is targeted at the customers you want most – those in your neighborhood! Let’s get started today!

Because pay-per-click advertising is often a great way to target local customers, ask about special pricing for businesses who decide to combine PPC and SEO efforts!Free Website EvaluationWant to know if your Web site is optimized for search engines? Just contact us and we’ll tell you how you’re doin. At Search First, we do it the RIGHT way: A real person- a search engine expert -will examine your site and provide you with a document outlining what you’re doing…BlogThese are the kinds of questions Search First takes very seriously. When we embark on a new campaign, we look at the entire business. What are the goals? Where will you be a year from now?News & EventsI’ll be joining up with PRWeb to present a full day workshop on marketing best practices, search engine optimization and how to effectively use a news release. Don’t miss this!Free website Evaluation and customized proposal to Grow Your Business.Toll Free – 800-282-7192 or Local – 703-881-0619Send us an Email
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Internet Marketing in Northern VASearch First Internet Marketing

Make Your Website WorkWe’re a Full Service Internet Marketing Agency – We Can Help You Grow Your Business…Designing, launching and maintaining a website is not enough.

For your website to work for your business, it must be actively marketed. Website marketing includes things like search engine optimization (SEO) to Pay Per Click (PPC) to customized local search campaigns.

Businesses intuitively know that they should be using their Web site to get new customers. But how is that done? How can you take your Web site and turn it into a profit center for your business? Search First is the answer.Call Us Today For Internet Marketing Help – 703-881-0619

Search First uses a variety of techniques to help you use the Internet to grow your business. After assessing your needs, we’ll put together a strategy that may include:Search Engine Optimization – Helps you get found online. When prospective customers can find you online, they become customers.Pay Per Click – Online advertising in Google and Bing can bring you new leads – FAST. If you’re looking for highly targeted leads, or leads coming from a specific geographic area, Pay Per Click is something to consider.Social Media Marketing – Don’t have time to get new blog posts written? Don’t have a blog at all? How about using Facebook and Twitter? We can help you get social and make it work for your business.Website Design – If you have an outdated website or one that does not accommodate your social media or blogging, we can help. Get a current, business class website all set up to handle video, social media, blogging, and of course, your company information.Email Marketing – Writing great emails and sending them out can be time consuming. It can also bring you new customers! We’ll create an attractive email newsletter and write and distribute to your list.SEO Training – If you have a marketing person on staff, but no expertise in Search Engine Optimization, we have a training program that will help you get up to speed. We have trained over 6,000 businesses in various training sessions over the past five years.Marketing Consulting – If you have a special need like writing sales funnel content, list building, analytics or tracking needs, most any aspect of Internet marketing, we have expert consulting available to work on a per-project basis.

When you engage Search First for help with your marketing, we have an approach that is focused on you. Your business, your business goals, how you approach delivering your services. It’s all about you!

Every Internet marketing campaign is different, but we approach helping you in a methodical, easy to understand way:Analysis – Your Web site, your competition, your business goals Recommendations – Put analysis to work in a search marketing strategyActions – We build your campaigns, track results & then make them betterResults – We don’t rest until our internet marketing helps you reach your goals

Search First specializes in helping businesses GET NEW CUSTOMERS. Getting high search engine rankings for your local or national business is a fine and worthy goal, but to what end?

Why go through all of the trouble to rank at the top of Google if there is no stated goal behind the ranking? Or worse, what about getting ranked number one for a team that doesn’t drive any visitors or conversions?

These are the kinds of questions Search First takes very seriously. When we embark on a new campaign, we look at the entire business.What are the goals? Where will you be a year from now? How will you get there?

Rankings are not the only answer – rankings with purpose are. Even more than that, it is less about ranking than it is exposure – exposure to the right people , at the right time.

Let us start helping you reach your goals. Whether your business local in the Gainesville, VA area, or a national company, we look forward to working with you.

We had one of those “ah-ha” moments not long ago. Actually, we’ve had it all along, we just didn’t know we had it. Since our inception, we have done very well with our local clients. in fact, we gravitate toward them. There is something about … [Read More…]Return to top of page
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Local Website Marketing – SEO and PPC for Local BusinessSearch First Internet Marketing

Make Your Website Work

If you do business in Fairfax, VA why would you want to advertise anywhere but Fairfax? Local search advertising is quickly becoming one of the most effective means to attract new customers. While fundamentally, local search uses the same strategies as search engine optimization and pay-per-click, the tactics are very different.

Local search focuses only on the geography right around your place of business. This is key for many service oriented businesses who do not want or need to market to buyers outside a local area. We have several key tactics in our local search services…Local Pay Per Click – We’ll build your Google Adwords account within a geo-targeted area. This means that your ads will only show on Web searches done within a pre-defined distance from your place of business. If you are only going after customers within 25 miles or your location, then we’ll set your ads up to run that way.Local Search Submission – We will go to Google Local, Yahoo! Local and MSN Local and manually submit your Web site to each. We also have an extensive network local business directories that you can be a part of. This will enable your site to be found in the local listings of many websites – attracting new customers from your area.Facebook – Facebook is fast becoming the ad platform of choice for many businesses. If you have a local, service business (business to consumer), Facebook is probably a good choice. Search First will set up your campaign and start sending you new customers from this fantastic marketing vehicle.

Local search advertising is at the heart of what we do. In addition to the paid ads, we will optimize your Web site so that it is targeted at the customers you want most – those in your neighborhood. Let’s get started today!

We had one of those “ah-ha” moments not long ago. Actually, we’ve had it all along, we just didn’t know we had it. Since our inception, we have done very well with our local clients. in fact, we gravitate toward them. There is something about … [Read More…]Return to top of page
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Search Engine Optimization – Internet Marketing AgencySearch First Internet Marketing

Make Your Website WorkSEO Can Help your Business Grow – Get Found Online and Get More Customers…Here’s How…

Search Engine Optimization, or SEO, has a little voodoo associated with it. What exactly is it? More importantly, how can it help your business grow? Let’s go through it all…An Example of How SEO Works

Let’s say you run a landscaping business in Fairfax, VA. A consumer or prospective new client may very well go to Google and type in “landscaping company in Fairfax.” You’ll want your Web site to show up – right at the top! If the person who did that search sees your Web site, they are likely to become a customer.

By following a very detailed and deliberate process, we’ll analyze your Web site and then optimize each page, so that they will be likely to show up in the search engine results.How our Optimization Process WorksKeyword Research – We can help your Web site show up in the search engines when specified words are searched on. First, we need to decide what words those are. We use sophisticated tools to identify which words will deliver the best visitors to your Web site.Web Site Optimization Plan – We will comb over your Web site and find any and all areas that need to be improved for the search engines. We will provide a detailed Site Optimization Plan that will lay out, step by step, changes need to get your site found online.Site Optimization Implementation – If you do no have a technical expertise to make the change the optimization changes yourself, Search First will do it for you.Content Building – We may find that your site does not have the necessary content to rank in the search engines. We will write brand new pages for your Web site for you. Each page will be optimized for the search engines based on keywords that are profitable.Link Builiding – One of the most important aspects of SEO is builiding high quality inbound links to your site. Search First will develop and execute a link building campaign that will grow your backlinks, which will help you rank higher! To build backlinks, we’ll use many techniques including forum and blog links, SEO optimized articles, social bookmarking, press releases, and more.Site Submission – Search First will help submit your site to the search engines. We will do this by manual submission and by creating an XML sitemap. This will ensure that the search engines can easily crawl and index your site.Analysis – We will drop analytics on your Web site so that we can capture all kinds of marketing data. What keywords were used to find your site? Which search engines are sending you traffic? How much traffic? What are the best and the worst page? And on and on. From this, we can make decisions that will help improve your web site performance.Ongoing Consulting – SEO is not a one time engagement. Because a search engine, not to mention industry competition, is ever-changing, we’ll work with you for the long term. We spend hours each month polishing your site and helping you reach higher and higher rankings.

Search Engine Optimization is a complicated process. We’ll do the work for you so you can focus on the important thing…growing your business.

We had one of those “ah-ha” moments not long ago. Actually, we’ve had it all along, we just didn’t know we had it. Since our inception, we have done very well with our local clients. in fact, we gravitate toward them. There is something about … [Read More…]Return to top of page
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Pay Per Click Marketng AgencySearch First Internet Marketing

Make Your Website WorkPay per click advertising, or PPC, should be part of every marketing strategy. With a well crafted campaign, your company will get new customers – fast. PPC is one of the key elements of search marketing and if done right, can have tremendous results.

With a careful attention to detail and great depth of experience, Search First will not just develop your pay per click campaign, but our services are flexible enough to meet the needs of any business, large or small.

Account Set Up – Create your Google Adwords account. We’ll organize your account and make sure the settings are optimized for your business goals.

Keyword Choices – Perform keyword research to identify which keywords are the most profitable based on traffic, competition and relevancy.

Ad Copy Writing – Define Adgroups and write each ad to perfectly match your business needs. All of our ads are laser-targeted to a specific call to action, which will drive the highest quality traffic and produce the most new customers.

Advanced Tactics – Where applicable, we’ll create geo-targeted ads that will have the most dramatic effect on your local area. This option is perfect for local, service based businesses.

PPC Optimization – Setting up Pay Per Click ads is not a one time event. The ads must be polished and improved so that over time, you get the best results. Through keyword analysis and split testing ad copy, we will analyze results and constantly work to improve click-through-rate (CTR), cost-per-click (CPC), ad position, and final result.

Landing Page Optimization – With this option, Search First will guide you in creating the perfect landing page. After a detailed consultation, we’ll take your desired action and recommend a landing page layout that will maximize success.Pay Per Click – Local Program

The Pay Per Click Local program is designed for businesses who need help getting their PPC efforts off the ground and are in a very specific geographic sales area. For many businesses there is no need to market outside the local area, so we set up a geo-targeted campaign to work only in your neighborhood.

Search First will perform all of the account setup, keyword research, and ad creation. Then, we’ll go on to perform the ongoing optimization that will help your local business grow.Pay Per Click – National Program

The National Program is for businesses that market all over the country or even internationally. Managing a large, global PPC campaign is not for the faint of heart – it takes knowledge and understanding to do it right. We will provide all of the PPC account set up, keyword research, ad copy writing, and ongoing optimization. Our expert staff will continually refine your ad copy by split testing. We will improve your keyword lists by weeding out under performing words and continually add new ones to test. Over time, our campaigns become incredibly polished and effective. This let’s you focus where you should – on serving all of your new customers!

We had one of those “ah-ha” moments not long ago. Actually, we’ve had it all along, we just didn’t know we had it. Since our inception, we have done very well with our local clients. in fact, we gravitate toward them. There is something about … [Read More…]Return to top of page
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Pay Per Click Marketing – Search First Marketing AgencyGet Fast Results From Your Marketing

Pay per click advertising, or PPC, should be part of every marketing strategy. With a well crafted campaign, your company will get new customers – fast. PPC is one of the key elements of search marketing and if done right, can have tremendous results.

We are local and national! Whether your business is local to Virginia, a national company, or an ecommerce store, Search First can help. We can develop and manage your PPC campaign for maximum results, no matter where you’re located.

With a careful attention to detail and great depth of experience, Search First will not just develop your pay per click campaign, but our services are flexible enough to meet the needs of any business, large or small.

Account Set Up: Create your Google Adwords account. We’ll organize your account and make sure the settings are optimized for your business goals.

Keyword Choices: Search First will perform keyword research to identify which keywords are the most profitable based on traffic, competition and relevancy.

Ad Copy Writing: Search First will define Adgroups and write each ad to perfectly match your business needs. All of our ads are laser-targeted to a specific call to action, which will drive the highest quality traffic and produce the most new customers.

Advanced Tactics: Where applicable, we’ll create geo-targeted ads that will have the most dramatic effect on your local area. This option is perfect for local, service based businesses.

PPC Optimization: Setting up Pay Per Click ads is not a one time event. The ads must be polished and improved so that over time, you get the best results. Through keyword analysis and split testing ad copy, we will analyze results and constantly work to improve click-through-rate (CTR), cost-per-click (CPC), ad position, and final result.

Landing Page Optimization: With this option, Search First will guide you in creating the perfect landing page. After a detailed consultation, we’ll take your desired action and recommend a landing page layout that will maximize success.Pay Per Click – Local Program

The Pay Per Click Local program is designed for businesses who need help getting their PPC efforts off the ground and are in a very specific geographic sales area. For many businesses there is no need to market outside the local area, so we set up a geo-targeted campaign to work only in your neighborhood.

Search First will perform all of the account setup, keyword research, and ad creation. Then, we’ll go on to perform the ongoing optimization that will help your local business grow.Pay Per Click – National Program

The National Program is for businesses that market all over the country or even internationally. Managing a large, global PPC campaign is not for the faint of heart – it takes knowledge and understanding to do it right. We will provide all of the PPC account set up, keyword research, ad copy writing, and ongoing optimization. Our expert staff will continually refine your ad copy by split testing. We will improve your keyword lists by weeding out under performing words and continually add new ones to test. Over time, our campaigns become incredibly polished and effective. This let’s you focus where you should – on serving all of your new customers!Free Website EvaluationWant to know if your Web site is optimized for search engines? Just contact us and we’ll tell you how you’re doin. At Search First, we do it the RIGHT way: A real person- a search engine expert -will examine your site and provide you with a document outlining what you’re doing…BlogThese are the kinds of questions Search First takes very seriously. When we embark on a new campaign, we look at the entire business. What are the goals? Where will you be a year from now?News & EventsI’ll be joining up with PRWeb to present a full day workshop on marketing best practices, search engine optimization and how to effectively use a news release. Don’t miss this!Free website Evaluation and customized proposal to Grow Your Business.Toll Free – 800-282-7192 or Local – 703-881-0619Send us an Email
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Google Tools Part 3: 6 Google Chrome Extensions to Supercharge your Blog Writing | blogging, Google Tools | Internet Marketing Consulting – SEO – Social Media

by Caitlin on July 7, 2011

in blogging, Google ToolsSo, not only do we have to read and share content on the web, but we have to write it too? With so many things to get done in one business day including, reading, sharing, liking, friending, following, unfollowing, tweeting, digging, connecting and more, it’s almost impossible to save time to be original and publish your own content. Anything that can help save time brainstorming, researching, drafting, editing, and posting is an A+ in my book. Well no worries, Google Chrome just might be able to save the day, once again.Here are six extensions for Google Chrome that will make writing a blog post a little bit easier and, help you get done a lot quicker.

This Google Chrome extension is a must-have for people who love to write down their thoughts. With the Chrome Notepad editor, you can create, edit, delete, and save notes right in your Google web browser. I like this extension because I can organize my blogging to-dos and ideas where I spend most of my time: online.

I love Evernote and, its Clip to Evernote extension for Google Chrome is awesome. For note takers and bookmarkers, this just might be the extension of your dreams. Evernote is an online social note-taking platform, also known as an extension to your brain that helps you to easily remember things in life from your computer, laptop, phone, and internet. The Clip to Evernote extension for Google Chrome allows you to capture images, web pages, screenshots, make lists, type notes, jot down ideas, and organize everything so it’s easily searchable. This extension is extremely helpful when it comes down to blogging because you can quickly save ideas, topics, articles, and images you come across right from your browser – with the click of a button.

Looking for a popular blog topic to write about for your next post? Trends from Google™ brings Google Trends right to your Chrome Browser for easy access. This extension can save a lot of topic research time and help you to find topics that might bring in more web traffic and increase readership. From your browser, perform a quick search on a keyword phrase and instantly see the results in a small popup. Bloggers who want to increase readership will love this extension.

When I’m writing a blog post or even crafting an email, my desktop Thesaurus is my best friend, or was my best friend until I found this Google Chrome extension: Thesauraptor. Thesauraptor lives in my Chrome toolbar and makes searching for a word very simple and very fast. No more loading another program or opening another search window to find that perfect replacement word for you blog’s headline, just type in into Thesauraptor.

The character count of a headline or blog post tile is important, especially for SEO reasons. I don’t know about you but, I hate taking the time to open up MS Word, copying and pasting the title into a document, and opening the character count tool just to see how many characters are in the title of my blog post drafted and already saved to the web. This extension saves some time and allows you to count the number of words and characters in a selection.

Picnik is a great web-based image editor which is why the Google Chrome extension is a must. The Picnik extension for Google Chrome allows you to easily edit images you come across browsing the web. When you need to quickly edit an image for your blog post, this is an extension that will help you get the job done.

Do you use any Google Chrome extensions to help you minimize your time spent writing a blog post? Which ones are your favorites? If you’d like help with your blogging strategy or optimizing your blog, feel free to give us a shout! We’d love to help.
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How to Write an SEO Title Tag that Gets Clicks | in-house seo, keywords, search engine optimization, seo, Title Tags

by Patti on November 4, 2011

in in-house seo, keywords, search engine optimization, seo, Title Tags

If you’re finding that your website is just not getting the traffic you think it should have, or perhaps your website isn’t showing up in search results, the Title tags of your pages could be the problem. Title tags are the most important aspect of any Search Engine Optimization campaign (a close second is well written content, and lots of it). Before we explain how to write an effective title tag that gets clicks, we need to review what a Title tag is and where it appears in search engines.What the heck is a Title tag?

The title tag is an HTML title element that is crucial not only to SEO, but also to the user experience. Title tags are used to briefly and accurately describe the topic of an online document. Effective title tags get attention from search engines and visitors.Where is the Title tag?

You can find the Title tag in a few different places.1. In the source code.

Go to any webpage and view the source code. A few lines from the top, you will see this element:

Social Media Agency : SEO Agency : Inbound Marketing – Maine, NH, Boston2. In the browser bar and browser tabs.

3. In search resultsHow to Write Title Tags – Best PracticesKeep it Short

The optimal length for a Title tag is less than 70 characters. Notice in the image above that the title is truncated (“…”) – it’s a tad bit too long, so Google is only showing the first 68 or so characters.Put Primary Keyword Phrases First

Single keywords in a Title are never a good idea. Their too broad, you won’t rank for them, and your title will look like a string of keywords. It’s best to try to use 2-3 keyword phrases that accurately describe that page.If your brand is the most important element, put your brand name first.

Brand Name – Keyword Phrase 1 – Keyword Phrase 2If you’re more concerned about ranking for a certain keyword phrase, put it first.

Keyword Phrase 1 – Keyword Phrase 2 – Brand NameIf you only sell to a local area, be sure to include the Geo in the tag.

Keyword Phrase 1 – Geo Location – Brand NameKeep it Relevant

Don’t get caught up in keyword rankings. If your site is well written, has lots of great content, you will be found. Be sure to write your title tag to accurately represent the content of that page. Google is all about relevancy. Your Title tag must accurately correlate to your page content.Home Page

Every page of your website should have a unique Title tag. The home page typically has the most ranking power, hence, use your primary keyword phrases in the Title of the home page and in the content of the page itself. The home page introduces your company to the world, so it’s important that the keyword phrases are wisely chosen.Examples for an online chocolate chip cookie company:Good Title: Delicious Chocolate Chip Cookies – Order Cookies Online – Cookies-R-UsOK Title: Chocolate Chip Cookies by Cookies-R-UsBad Title: Cookies-R-UsBad Title: Welcome to Cookies-R-UsBad Title: Cookies, Cookies, CookiesReally Bad Title: HomeInternal Pages

The internal web pages of your site are supporting pages. You may have pages that get very specific, like a Product page, or that are more generic, like an About Us page. Using the same structure as the Home page, an internal page Title tag may read like this:Star Shaped Chocolate Chip Cookies by Cookies-R-Us – Order OnlineFinal Thoughts on Title Tags

When writing your Title tag, don’t write it just for the purpose of getting rankings on Google. While rankings are important, a Title tag that matches the content of that page is more important. As your web pages rise and fall in the rankings, it’s important to tweak your Title tags occasionally to make them more click-able, or tryout different keywords. Don’t be afraid of change here. Change is important with SEO.

There you have it! Have questions on Title tags? Need help optimizing your site? Just ask!Need More Qualified Leads? Use HubSpot’s Inbound Marketing System. Try our FREE 30-Day Trial!
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HubSpot changes Inbound Marketing with HubSpot3 | Uncategorized | Internet Marketing Consulting – SEO – Social Media

by Patti on August 31, 2012

in Uncategorized

During their keynote message on August 29, 2012 at Inbound12, Dharmesh Shah and Brian Halligan, HubSpot Co-Founders, announced the launch of HubSpot3 and HubSpot3 for the iPhone.

HubSpot3, the biggest release in HubSpot history, promises to lead the next generation of inbound marketing.

Described as “1+1=3″, HubSpot3 makes the impossible possible by combining all the databases, systems, and applications that marketers use every day into one easy-to-use platform.

While HubSpot3 boasts over 100 applications, Dharmesh demonstrated what they feel to be their top 6.1. Contacts

With the ability to add up to 1000 custom fields, the Contacts app promises to be a game changer for marketers. The Contacts app allows marketers to store everything they know about their contacts in a timeline view. You will be able to see webpage views, email clicks, and social interactions all in one place.2. Social Media

HubSpot fixed their Social Media app by integrating a feature that allows you to share your content across as many social media sites as you want, and schedule your posts to go out at multiple times. No other social sharing platform currently does this. It’s a super time saver and game changer for marketers.3. Landing Pages

Create your own professional looking, optimized landing pages with no coding. The Landing Page app includes a simple drag and drop interface, live preview screen so you can see what your edits live as you make them, and the ability to put forms on the page without the help of a programmer.

The coolest part of the Landing Page app is that the forms are “smart” meaning that they remember the information your visitor has already completed so they don’t have to fill out the forms over and over again.4. Call-to-Action

HubSpot3 gives marketers the ability to create beautiful, professional CTA buttons in a flash, no designer needed. What’s even better is that the CTA app includes click and lead tracking, a/b testing capabilities, and the ability to personalize the CTA based on any of the information you have on that person in your database. If that visitor has previously visited a landing page and clicked on the CTA, the smart CTA feature allows the marketer to show them a different offer. How cool is that?5. Email

The Email app is the next generation email markeitng system. Similar to the Landing Page app, you can pick your email layout from a template, customize it, or upload your own design. The Email app boasts a new single page flow, floating live preview, and the ability to add social sharing.What’s even better is the ability to personalize the email subject, message, CTA and the reply to sender enter name.6. Workflows

The Workflows app makes easy what traditional marketing automation software makes hard. This app allows marketers to create automated emails from any feature within HubSpot3. Whether it be from form submissions, website analytics, email interactions or and social interactions, Workflows allows you to create smart lists and rules for automation. Send a lead to the CRM, update a lead score, set the lifecycle stage, change a CTA, or trigger a webhook based on any event that happens within HubSpot.HubSpot3 for iPhone

As announced today, a smaller version HubSpot3 will be available on the iPhone. The HubSpot apps on the iPhone will include Dashboard, Sources, and Contacts.When is HubSpot3 available?

HubSpot will roll out the upgrade to existing customers in phases. Log in to your HubSpot account for a message about the upgrade. New customers can go to http://www.hubspot.com/3.
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Google tools to make blogging easier | Google, Google Tools | Internet Marketing Consulting – SEO – Social Media

by Caitlin on May 9, 2011

in Google, Google Tools

What would you do without Google? I recently tweeted this question and found out I am not the only hardcore Googler out there. One person said they’d cry, I said I’d melt, and someone else said they would do both, cry and melt.

Google offers more than just a great search engine; it also offers a ton of free tools that can help to make our work lives more efficient. In this series of posts written by myself and Patti Fousek, we will cover our favorite Google tools. From brainstorming and blogging, to SEO and social media, we’ll cover the top Google tools that assist us in our everyday tasks.

In the first post of the series, I’ll share my favorite Google tools for sparking blog topic ideas and improving blogging efficiency.

Coming up with new and creative ideas for your blog is not an easy task, even if you love blogging. Wouldn’t it be great to find other ways to spark creativity and keep track of your blog topic ideas over time? Absolutely. Especially if you’re swimming in Post-it to-do lists and daily email digests of industry news. Here are six fantastic Google tools that help me brainstorm ideas and keep organized through the blogging process.

Google Docs is at the top of this list for organization purposes. It’s simple to use and most importantly, accessible from anywhere. I like to use both Google Word Documents and Google Doc Spreadsheets to organize my blog ideas and posts.

If you don’t use an RSS reader, you probably suffer from a cluttered email inbox and receive several industry email newsletters a day. Google Reader is easy to use and will save you a ton of time. I subscribe to my favorite blogs and news sites via Google Reader, which I can organize into folders and read from one feed instead of many emails. When I’m in need of fresh blog ideas, I just browse through my Google Reader.

Google Trends is another great place get blog content ideas; it’s pretty simple. Enter topics into Google Trends and see how often these topics have been searched for on Google over time. We like to use this tool for keyword research too – we’ll cover that topic in a later post.

If you blog about current events or breaking news in your industry, you’ll want to use Google Alerts. Google Alerts monitor the web (news, blogs, websites, etc.) for keywords and topics you save as searches. When new content is posted online, Google Alerts sends you an email linking to the content. We find this tool especially helpful for the SEO and social media industry because hot topics literally pop up in a moment’s notice.

Coming up with a creative image for each blog post can sometimes be more difficult than creating the content itself. So when I’m in need of a little creative boost, I turn to Google Images and perform a little bit of research to help me get ideas for an image to create or purchase. When using an image you find anywhere on the web, always remember to give the originator credit.

Google Calendar is a great tool to use as a blogging editorial calendar. Google Calendar allows you to share your calendar with anyone. So, if your blog has many authors, this tool is a great, and free, way to keep everyone on task.

Give some of these tools a test run and let us know which you find helpful. We’d love to hear from you.

If you’re struggling with getting your corporate blog started, CreativeMind Search Marketing can create a blogging strategy that will boost you ahead of your competition.
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How Long Should it Take to Write a Blog Post? | B2B Marketing, Blog Training, blogging

by Patti on March 28, 2011

in B2B Marketing, Blog Training, blogging

Earlier this week I read Mel Robbins‘ blog post “It’s All About the Gear,” which got me thinking about my own experience with blogging. Technically, I’ve been blogging for four years, but to me, I still feel like a novice. While I too struggle with many blogging challenges (ie. finding the time, organizing my thoughts, “having the right gear”, etc.), I always found that once I get started, finishing the blog post is relatively quick. Now remember, I don’t always go back and double check my grammar, or rewrite sentences that “bother” me. I just publish the post as is.

I did make the mistake once of editing a blog post after it was published to Twitter because I thought it was too harsh, but now I don’t really care who’s feelings get hurt, I just write what I want.

Why do I do this? Well, in the past I did find that it would take me forever to finish a post because I was treating the act of writing the post like writing a paper in college. I would struggle to find the right words, stress over grammar and paragraph length, and just basically get wound up in the details. Now, I just go with the flow. I may not ever be an award winning blogger because of this strategy, however, I feel that I get my point across and teach people a thing or two in the process.

So, back to the topic of this post: How long should it take to write a blog post? My answer to you is: Less than an hour.

Yes, that’s right…. less than an hour. In my opinion, if a blog post takes you longer than an hour to write… it’s not the topic you should be writing about. Now, I’m not talking about those posts where you’re reviewing a product or thought leadership posts, or a topic that requires research – obviously, those will take longer than an hour.

But for your everyday, run of the mill blog post…. like this one, less than an hour will suffice.

Now, if you follow Chris Brogan, you may have heard of his 20 minute plan (or the Pomodoro method – think tomato, not apple… LOL). He mentions that in 20 minutes you could complete a blog post, or get “half way there.” He is correct. OK, he’s Chris and he can spit out a blog post in his sleep, but his statement is correct.

I find that if I’m struggling to write a post, it’s either A. not a topic I know 100%, or B. I’m too concerned over the details.

The moral of post is…. stop endlessly trying to be perfect and just write a damn blog post! And remember, practice makes perfect. The next time you write a blog post, challenge yourself to write it in under one hour. I know you can do it!
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3 Content Marketing Ideas You Can Do Today | B2B Marketing, blogging, Content Marketing, fresh content, in-house seo, search engine optimization, seo | Internet Marketing Consulting – SEO – Social Media

by Patti on February 19, 2012

in B2B Marketing, blogging, Content Marketing, fresh content, in-house seo, search engine optimization, seo

You probably heard the phrase “SEO is dead.” Well, it’s not dead; it just changed while you weren’t paying attention. For many years marketers could rely on traditional search engine optimization to get their website to the top of Google. However, the search landscape has changed and is still changing.

What makes a business website successful is content. Content marketing builds stronger brands, is an excellent SEO strategy, and attracts targeted visitors to a website. Many marketers realize the important of content marketing, but just don’t know where to start.

Here are 5 simple content marketing ideas to kick-start your content marketing strategy.Start, or restart, a Blog.Blogs are an essential element to any content marketng strategy. Afterall, waht is a blog, but an endless array of content.

The key to successful blogging is the editorial calendar. An editorial calendar puts all of your ideas down on paper and attaches a deadline and publishing date for each peice of content.

Not having an editorial calendar is the prime reason why many blogs fail. Perhaps you haven’t started your blog yet, or your company has a blog, but it’s outdated. Put an editorial calendar in place and start blogging.Publish press releases.Every business has news, share it. Publish your news everywhere! Post to your website, Facebook, Twitter, Digg, etc. Don’t forget to publish to a press release distribution site like PR Web or PR Log.

Not sure what would make good news for your Boston business. Look internally. What have your employees been up to? Have any employees won awards for their work? Have you sponsored any employee events? Have either employees or has the company been certified in their industry? Are you sponosring any events in your industry? The news is there, its up to you to write about it and publish it.Offer a guide on your website Guides solve customer problems. They are also lead generation machines. Think about the questions your business is asked most frequently. Your FAQ is a great content idea generator.

Whether your Boston business is primarily B2B or B2C, your visitors would benefit from your knowledge in your industry. Simple guides are easy to write and position your business as an authority in your field.

There are many more content marketing ideas than just these. The key is to start small and expand. Pick one idea that best fits your business and start producing and marketing your content.

Need help marketing your content? Contact us for a consultation.
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