There’s sometimes a lot of hype surrounding how you can get Google AdWords traffic more cheaply. And I know people who have spent a lot of money on a guide from a so-called marketing guru only to discover that the amazing traffic techniques were really not so incredible at all.
Leaving the hype aside, here are four “down-to-earth” techniques that will enable you to obtain cheaper traffic from almost any of your Google AdWords campaigns.
1. Combine an Increase in Keywords with a Lower Bid
One of the best ways to get more traffic from your Google AdWords campaigns is to add more keyword phrases in conjunction with lowering your pay-per-click bids. By doing this you can end up drive much more traffic through your campaign at a lower price per visitor.
Make sure that the new keyword phrases you add are still very relevant. I bet you can still find plenty more relevant keywords if you think carefully. Many advertisers initially set up a new campaign with a bunch of keywords to test it out, and then they forget to come back later and add more relevant keyword phrases. You can find many more relevant keywords using the free software, Good Keywords, or even Google’s own Keyword Tool. I like Good Keywords’ Phrase Builder as it enables you to build lists of hundreds of keyword phrases in seconds.
2. Use Phrase or Narrow Match
Try using phrase match or narrow match for your keyword phrases. The reason you should try this is that narrower keyword phrases do not always trigger the same minimum bids at AdWords and therefore you can get traffic cheaper.
Often when I’ve been unwilling to pay the minimum bid on broad match for a keyword phrase, I have been able to get it showing quickly by using phrase or narrow match.
The best thing about this technique is that your traffic is will be even more targeted because of the matching so it will most likely convert better, and all the time it costs you less than the broad match would have
To add a keyword phrase with phrase matching put quotes around it like this: ‘keyword phrase’
To add a keyword phrase with narrow matching put brackets around it like this: [keyword phrase]
3. Advertise in Other Countries
North America is an excellent geographical target area for many campaigns, but it also very much more competitive to get traffic when compared to other regions. Try targeting a few other countries that may be interested in your product or service. I can think of one particular campaign where I simply cannot get North American traffic for under $0.05 per click, yet I still get loads of traffic from parts of Europe for $0.01 per click.
4. Use a Keyword Research Tool
If you spend a considerable amount on pay-per-click advertising you should really be using a professional keyword research tool. A good keyword tool like Keyword Elite will enable you to quickly research good keyword phrases that have less competition.
And less competition means you will pay less for your traffic if you bid on those keywords.
There you go. Four ways that you can get more traffic from Google AdWords at a lower cost per click. Try it and watch your advertising campaigns become more profitable.
Daniel Moro has been successfully building online businesses for ten years. Download your free report on ’10 Remarkably Effective Traffic Building Techniques’ at http://www.DanielMoro.com
Jitender Zaman asked:
Andrew Mcclary asked:
Many people think that Google AdWords is simple: you create ads, your ads appear on Google (and content sites), and you attract customers to your website or affiliate link. I am hear to tell you that it is not that simple. Building a website for PPC is a much different process than building a search engine optimized website. Although a profitable website should be balanced to function well for PPC and SEO, since with PPC you’re spending your hard earned money on traffic, you need to make sure that your web design is achieving results.
However, if you can understand Google AdWords (and really master it), you can achieve that best targeted traffic in the world and have the greatest control out of any other advertising source on the market today. It is my goal to teach you to master this difficult task in this chapter, so you can prevent making the same mistakes 99% of internet marketers make when they start out.
Introduction to Google AdWords
Before you get started, you need to know the nature of a Google AdWords campaign. First, and I know that what I am going to say might be controversial, Google AdWords is NOT Pay Per Click. At one time, it was Pay Per Click, but Google has made significant changes to its system in the past few years.
The reason Google is not Pay Per Click is because the prices you pay are not directly related to a set amount or what others are paying, but rather the amount of traffic you actually send to your website. In other words, you could be paying $0.50 cents per click one day (for maybe 10 visitors per day) or $0.10 cents another (for maybe 500 visitors per day). Basically, you’re not paying per click, per say, but per 1,000 impressions. This is called Cost Per Mille (CPM).
The amount of clicks and impressions your ad gets do not solely determine your cost per click, however. Google determines the price you pay with a technology called a Quality Score. Not only does it affect the price you pay, but it also effects the position of your ads and the amount of impressions people see your ads. The quality score is made of the following elements (and in my experience, in the following order):
Your keyword’s Clickthrough Rate (CTR)
The more people that click on your ad, the lower you’re going to pay per click. If you are targeting a specific keyword, you should get your CTR up in the beginning, even if that means going outside your budget a little, so that you’re cost per click will stay low. This is important so that Google trusts your “relevancy”.
Your daily budget
Believe it or not, having a low daily budget will result in a high cost per click. Sometimes, when I’m first starting out on a campaign, I will change my daily budget to $1,000 in an effort to get lower prices on clicks. I know that I will never reach $1,000 dollars because the keywords I bid on are pretty targeted, but I always watch my AdWords account all day long in the beginning.
The relevance of the keyword and ad text to its ad group
This is one of the most important things, because it is directly related to your CTR. Your keywords need to me directly related to your ad text and each relevant keyword or set of keywords should be organized into their own ad groups. This is the number one mistake internet marketer’s first make, you must separate all of your ads into groups. Google will initially charge you more per click if it knows by past performance of the keyword that it will fail with the ad/keyword arrangement.
Your landing page quality
Finally, your landing page does make a significant impact on your CPC. The days of throwing AdWords on Google straight to sales pages are over, you need to have a content driven website or you will not survive at this business. Even a small articles section will make a huge impact on your CPC.
Now, if you dive into Google AdWords right now with no experience whatsoever, you will most likely loose thousands of dollars, trust me, I made the same mistakes everyone else had in the beginning and I’d like to give you some tips to ensure that you don’t go broke.
Not having a keyword appropriate display URL
In Google AdWords, there are two URLs: the display URL and the hyperlink URL. The display URL is restricted to a small length and can be any URL of your choice (even if it’s not the same one you are using to send the user to). The problem is that most people simple type in “www.yourdomain.com”, which is common sense to do. However, by doing this, they are missing out on some valuable advertising space. Remember, Google will bold keywords in your advertisement that the user searched for, so you need to have the keyword scattered in as many spots as possible. So, instead type “yoursite.com/YourKeyword” or “Keyword.yoursite.com”. Also, remember to remove the “www” because it is not necessary and also capitalize beginnings of words in a phrase or domain name.
Not separating Google Search Advertisements from those on the Content Network
You need to have an entirely different campaign for advertisements that are used on the Content Network (a.k.a AdSense). You should also bid differently on the Content Network than you would on the Search Network. Unlike the Search Network, the Content Network does not place relevancy based on your quality score, rather, what content is on your website.
Not turning Optimized Ad Serving off
Google, by default, will serve your ads using their algorithm so that you maintain your budget and not run through all of your money all at once. Although it’s beneficial, because it automatically determines the effectiveness on how their served, it’s a better idea to turn the option off so that you can make the decision yourself. Remember, Google is trying to make money, that is their bottom line.
Not organizing your keywords into Ad Groups
This is the mistake most people make. By default, Google creates one campaign with one Ad Group and all of your keywords go into that one Ad Group. The problem you are not able to stay organized so your ads are created to be vague enough to work with every keyword BAD IDEA! I recommend having hundreds of Ad Groups if you have to, so that your advertisement is as targeted as possible. This will lower your CPC, lift your Quality Score, increase your CTR, and hopefully increase your conversion rate.
Not split-testing your advertisements
Create two advertisements for every Ad Group. Google will automatically rotate them and choose the one that performs best. Continue to change out your lower performing ad for a one better than your higher performing ad until you achieve the results you’re looking for. You can also turn this ad serving capability off and rotate 50% of the time and you can almost instantly see which one performs better.
Not using negative keywords
Negative keywords allow you to not show your ad when the negative keyword is in the search phrase. This is important when you want to weed out disqualifiers, such as “free”.
Not having a relevant website
So many beginners think they can create an ad, set up a page to collect e-mail addresses or make a quick sale, and throw AdWords money at the website and make an income off of it. If you do this, Google will penalize you almost immediately In fact, if you do not have relevant content on your website, good luck getting that past Google because in my experience it ALWAYS lowers your Quality Score. Even though you’re selling a product, it is very important to have a website full of quality content that people want to read. This could be fixed by creating a blog on your website that is free and full of great articles. Just make sure it’s updated frequently!
Allowing the campaign to continue when you’re not making money
If you’re product costs $20, spending more than $20 on one Ad Group is causing you a significant loss. Keep your conversion rates high by fixing what breaks quickly. Remember, you could go through a significant amount of money before profits begin to rake in.
Not split testing your website content
It’s amazing how much a headline can make an impact on a sale. Use Google’s Website Optimizer and randomly change content throughout your sales page to get the best conversion rate.
Finally, the last mistake is giving up
So many beginners quit because they don’t understand what they’re doing and they’re loosing a ton of money. Don’t quit, just ask for help!
Michael Ingles asked:
Friends and family are always asking me “How to make money using Google Adwords”. It’s funny because about 8 months ago they all thought I was crazy when I told them about Affiliate Marketing and making money online. Look who is laughing now.
Due to my success I recently decided to give back to my family and friends by sharing the methods I use to generate a decent amount of money with marketing products using Google Adwords. Over the course of two weeks I formulated a plan of action that is easy to understand and implement. I wanted to keep it simple with very few steps without sacrificing important information.
I tested this exact method with several family members and helped them when needed to see what kind of results they would achieve. The results were remarkable. Each began to make sales within days of going live with their Adwords campaigns.
Only if I had this information when I started…it would have saved me a lot of money and time.
If you are interested in making money online or have tried but failed then I encourage you to use the 5 steps I am about to show you. If you ever had the question “How to make money using Google Adwords” you are in luck because here is a simple proven process laid out for you to use.
Before we begin it is critical that you understand one key point. The key to any successful pay-per-click campaign is research. I cannot stress this enough folks. How can you sell your product if you do not know who your market is? You must research to find out who your market is, what problems are they having and how your product can solve their problems. If you can provide a product or service that targets their problems you will make thousands!!
So let’s get started.
Step One – Research a new Niche Market
1. Check magazines (magazines are a great place to research what people want)
2. Check if Niche Market has affiliate programs
3. Check Alexa ranking for each affiliate program (this will tell you traffic for the affiliate program)
4. Check several related affiliate programs to compare content and offering
5. Answer Questions:
a. Does the market have demand?
b. Who is market audience?
c. What does market want or need?
d. What problems do they have?
e. How can this product/service solve these problems
f. Can you cross sale products?
Step Two – Analyze Data
1. Is there a demand?
2. Are there affiliate programs to supply the demand?
3. What products are advertisers promoting within this industry?
4. What keywords are they using?
5. Product Quality
a. Research what people are saying through forums, review websites, news groups, etc.
6. Do the affiliate sites have an Alexa Ranking below 100,000?
Step Three – Research keywords
1. Make a list of benefits
2. Get keywords from magazine ads
3. Forums & User Groups
a. What are hot topics?
b. What problems are people having or needing answers to?
c. What advice is hot?
d. Does topic have a lot of replays or views in the forums?
4. Check competitors websites
a. Check their website for keyword patterns (if keyword is used three or more times then they may be promoting that keyword and making money from it)
5. Check search volume per keyword
6. Check Google/Yahoo Ranking
7. Are there many Adword campaigns?
8. CPC (Cost Per Click) vs. Commission
Step Four – Create Landing Page (website tailored for your product/service)
1. Develop landing page focused on providing supply for the demand based on research
2. Use keywords found from research in content
Step Five – Create PPC Campaign
1. Develop campaign around niche market
2. Create ad groups with 20 or less keywords
3. Use keywords in title and body of ad
4. Split test ad groups between two different products and websites
5. Test, test and test
If you apply all this steps, you can make money with anything online. Like I said earlier, the key is research. If you spend time and learn about your market you will make a lot of money. If you get lazy and skip this critical step you are sure to waste a lot of money or make very little. This is something that Kyle and Carson with Wealthy Affiliates taught me and now I pass it to you.
Aaron Lee asked:
Roger Titley asked:
How can you make an Adword make a profit? If you are like me then you thought that you were doing all of the right things but the result was always the same; the commission generated was never more than the cost of the Adword. In the words of Charles Dickens’ famous character Mr. McAwber, ‘Annual income twenty pounds, annual expenditure twenty pounds ought and six, result misery’
When it comes to Adwords, if the cost of the clicks is more than the commission that is generated then it is a sure fire loser!
So what is the magic formula for success?
In this instance, formula is the correct word, as it is a very simple balancing act that is required which is easiest to explain with an example..
Imagine that you are lucky enough to identify keywords that only cost you one cent each, $0.01. Your Adword is charged on a per click basis and so it will cost you $1 for every 100 clicks that you get. Each click will take the potential customer to the affiliate owner’s site, where they may or may not make a purchase.
The ratio of purchasers to non-purchasers is the conversion rate. If one person out of every hundred that clicks on your Adword actually makes a purchase, then your conversion rate is 1%.
The actual amount of commission that you earn is fixed and depends upon the affiliate program that you choose. For an example let’s assume that the commission is generated on a single sale is $20. Let’s also assume that you require a reasonable profit on each transaction for example 40%. This will provide you with $8 for every sale, and allow $12 to be spent on the Adword clicks.
For $12 you can pay for 1200 clicks if each click costs $0.01. That sounds a lot of clicks, but this is only true if the average Price Per Click (PPC) is $0.01. If the average PPC cost is actually 10c, then the number of clicks that can be purchased will be reduced to 120.
At 10c per click, you will require a conversion rate of 1 in 120 or 1.2% in order to maintain the same profit
So, in order to make a profit of at least $8, the affiliate commission must be $20 or more, the PPC must be 10c or less and the conversion rate must be 1.2% or more. In cash terms, for every $12 that you spend, Google will pay you $20.
The important point to notice is that if you double the commission rate then your profit doubles. If you halve the PPC cost then your profit will double. If you double the conversion rate then your profit will double.
There is only so much that you can do to lower the PPC cost and the commission rate is set by the affiliate owner. All that is left to manipulate is the conversion rate. If you are going to make a profit from Adwords then the conversion rate is what you must concentrate on.
The conversion rate is the key number! The critical thing is not to just get a lot of clicks on the Adword, but to make sure that those clicks are all potential buyers. This will depend on the choice of keywords associated to the Adword to begin with, but more importantly it depends on the subliminal expectation that is set by your Adword text.
Make sure that you choose an Adword text that works. The best advice is to check out any other Adwords for the same product. Type the affiliate name into Google and see what text is being used by others, particularly the top ones in the list.
If you can link the customer to your own page before sending them on to the actual ad, then you have a chance to pre-sell the product. This means that you can add a personal recommendation or something similar to encourage the potential purchaser. This is proven to raise conversion rates.
The choice of keyword is also important but requires a separate article all of its own.
It is possible to make a profit with Adwords, but you have to know the formula and make sure that all of the values when combined will equal a profit.
Dennis Alexander asked:
We all heard about making money online. The question is how do you rely start making money online today. I am going to share with you on how you can start making money online without having a website, not knowing anything about web design, and not spending much money. That is right you do not have to have any knowledge of HTML code. All you have to know is how to type. There are hundreds of courses on the internet charging you hundreds of dollar for the information I am about to share with you. Do not spend any money on any online marketing tools until you read this.
The one way to take advantage of Google AdWords is to become affiliate. Affiliate marketing is where someone advertises for another website and in return that person receives commission for each sale their advertising brigs to that website. Here’s an example: Let’s say I want to sell Laptop Computers, but I don’t have a website and/or I don’t have any computers to sell. Well instead of starting a company, I can just find a company online which already sells computers and offers an affiliate program. Now that I have searched and found a company, I look at what they offer. Let’s say they are giving 10% commission on every sale I make. I decide to use that company and I set up my affiliate account with them and they give me a special URL (a web address that will let the company know that it was my advertising which gave them the sale), which I use in my advertisements. Now I make ad advertisement, and display it on Google. Whenever someone sees and clicks on my advertisement it will go to the company’s webpage. Let’s say that one hundred people clicked on my text advertisement and one of them buys a computer that cost $1,200. Because that person who bought the computer clicked on my advertisement that company will give me 10% of $1,200 which means that I made $120.00
Most online companies offer affiliate program. Companies like Best Buy, Circuit City, Office Max, Amazon.com, Buy.com and many more, literally tens of thousands. There are also companies online which all they do is offer other online business a way to have an affiliate program. These affiliate Companies manage affiliate programs for thousands of online companies. This means that if you have an account with Affiliate Company (they are completely free), you can advertise for any of the thousands of companies that use them to manage their affiliate sales. If you want to, you can search Google for affiliate programs just to see how big online marketing currently is.
By using AdWords and high paying affiliate program you can start earning money today. The AdWords advertisements are Pay Per Click (PPC), which means that the owner of that advertisement pays Google every time someone clicks on their advertisement. The main reason for wanting to pay for traffic is because it is very very difficult to receive free traffic on Google. When you sign up for Google AdWords Pay Per Click advertising your advertisement will be displayed almost immediately in Google’s search results (usually within 5 minutes). You can also decide which page you want your advertisements to be displayed on ( the first page receives more visitors than the other pages).
It is very simple to start Google AdWords account. Go to www.google.com and look toward the bottom of the page. You will see a link says “Advertising Programs”. Once you there, you should click on the link which says Google AdWords. After clicking “Click to Begin”, you will be taken to a couple of pages which will ask you how you want to set up your advertising group(s) with Google. Google will send you an email to the email address you specified which will contain a URL that you will need to go to in order to activate your account. After you go to that URL you can log into Google AdWords using your email address as your user name. Now that you have an account set up, you are ready to learn how to create a Campaign so you can begin making money online.
Here is how to create a AdWords campaign in Google. First off to create a new keyword campaign, click the link” Keyword-Targeted” campaign. You will be prompted to name your campaign. Your campaign name is what will be displayed on the first screen when you log into your Google AdWords account. Since you will most likely have several campaigns, when you name your campaign you will want to make sure it is unique name that will let you know exactly what you are advertising in that campaign. Next you will need to name your AdGroup. Remember, you will have several different AdGroups with one Campaign, so name it something that will help you know exactly what keywords are in that AdGroup. Next, you should choose the area(s) where you want your ads to appear. There are three different ways to choose where you want to advertise. You can choose to advertise by Countries and Territories, Regions and Cities, or Customized.
The most important thing you need in order to have a successful Google campaign is a text ad with a high CTR. Text Ads with a high CTR will increase your Quality Score which will increase your overall position.
Things You Should Know:
1. You are not required to have “http:” or “www” in your display URL.
2. Google will not let you capitalize all the letters in all your words, but they
will let you capitalize most of your words.
3. The website must not require additional software to load (example: it
cannot be a .pdf instead of .htm).
4. Back button must be able to go back to Google with one click.
5. You can’t have websites that mirror other websites that are advertised for
the same keyword (example: having the same pictures and text but using
a different web address). I know many affiliates do this, but I don’t know
how much Google enforces this rule.
6. The website you are advertising cannot have a pop up or pup under ad.
Another key to having a successful online business is making sure that every single person who is even the slightest bit interested in your product sees your advertisement. The best way to do this is by creating a very huge keyword list (thousands of keywords). Some products have many keywords, while others have very few. Usually the more keywords there are available for the product, the better. Not because it is searched more often, but also because most people who are also selling the same product will only select a few general keywords which may be very broad keywords.
When you bid on Google, you will not always pay the price you enter. The price you enter is the MCPC (Maximum Cost Per Click) you are willing to pay for that keyword. Google constantly updating the bids for the keywords in their search engine. For example if your MCPC is $0.15 and the advertiser in front of you is bidding $0.16 and the Ad one position behind you is bidding $0.05, you will only pay $0.06 per click, because there is no reason why you should have to pay $0.15 per click if you can get the same Ad position for $0.06 per click.
Google is a most searched search engine on the internet and with that they are consistently making update and improvement. If you are really serious about making money online or promotion you current business I will make a recommendation that will make you an absolute pro on AdWords. I’ve spend thousands trying to research best possible ways to market in the internet.
David Ogden asked:
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10 Powerful List Building Techniques
The lifeblood of any Internet marketer is their list. If you have an opt in email list then you are sitting on piles of cash, if you properly use your list then your earning potential is very high.
As many people ask “How do I build a list?” the following points describes some of the best ways for building your email list.
1) Newsletter / E-zine
We are in the Information Age and so people are desperate for information. Everyone is so busy with their lives they don’t have time to find the information for themselves. Publish a newsletter in your niche that is full of valuable content and you will get people flocking to you to sign up.
People are hungry for information, so a free e-course will persuade people to part with their email address. Create at least a seven part course that is delivered every few days into their inbox. Of course, the e-course also subtly sells your product!
Write articles and distribute them to article directories. Include your newsletter sign up in the resource box and if you have provided good quality content, you will get the visitors who will sign up to learn more.
4) Free Books
A free e-book is an excellent way to build your list. It doesn’t have to be an epic tome, just valuable information that people will exchange their email address for. You can write one yourself or get one ghostwritten for you. Make sure though that it is information that your visitors will want to have, and make sure you have included links to your products and sites in the book. You can also include affiliate links to further maximise your earnings.
5) Free Membership Site
Creating a free membership site is an excellent way to get people’s email addresses. Offer valuable content for free but only to signed up members. You can then upsell them other products or other levels of membership with more products and more resources available to them.
6) Squeeze Page
A squeeze page is a pre-sales letter page where you capture a person’s email address before they move on to view your sales letter. This is reportedly very effective and you can also personalise the sales letter with their name or other details from the squeeze page.
7) Pop Up
Pop up windows, particularly unique and different windows, can be very effective at persuading people to sign up for your newsletter. These can either pop up as the visitor enters your site, or when they leave, reminding them to sign up for more information.
8) Viral Marketing
Viral marketing is where you give away something of value that people want to pass to all their friends. It may be a video, a book, a game or anything similar. However, whatever it is, it has your web address in it so people can come and sign up to your newsletter and get more info.
9) Free Giveaways
A very popular new method of list building are the big Internet giveaways where lots of people submit products that are available for free in exchange for a newsletter sign up. These are excellent ways to rapidly build your list – though be aware that freebie seekers may not make for the most responsive of lists.
10) Sign up bonuses
Offer your visitors a bonus if they sign up for your newsletter, e.g. “20% off XYZ for readers” or a number of e-books or reports that will be of interest to them.
Using these 10 simple strategies you can build your list and then leverage their earning power.
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