many people still stick to traditional advertising mediums rather than hiring a SEO expert to optimize their website. However, the choice of a marketing medium depens on the situation. Sometimes it’s better to use traditional marketing, in other cases SEO is a better choice, while sometimes you have to combine them to achieve the best effect. Read on to see the strengths and weaknesses of traditional marketing and search engine optimization.Banner Advertising
It sounds like a good exposure to pay the low price of $15 for 1000 impressions on one of the high traffic websites. It, after all, translates to 1000 people getting to view your banner. However, the main question is how many will actually click on the banner and how many actually make a purchase. The average rate of clicking through for a banner campaign comes to 0.38% so this comes to 3.8 people clicking on your advertising banner for fifteen dollars with a conversion rate of 1 to 5%. At this rate you have to spend quite a lot of cash before anybody buys from you.
Let’s talk about those stubborn popup ads that just refuse to go no matter what you do. Do you wonder whether they would give your site more exposure? That is not a good idea although a few banner sellers would cheat you that they do. It is really irritating when a banner pops and refuses to close especially when you are busy surfing and it puts most people off whatever is being advertised.Search Engine Pay Per Click
Although the internet boom is over the boom has just begun for search engines. Most famous search engines like Looksmart and Overture are now using this model. Search engine pay per click ensures that you only pay for the specific amount of clicks you get on your site instead of the amount of exposures you get. Doesn’t this sound good? Sometimes it becomes effective too because, for starters, the people who come to your link do so via a term that is relevant to your site. But it can become expensive because for example with Overture you bid on those terms you need to rank high and these bids can sometimes get high. Alternatively, Looksmart charges only $0.15 for every click- through that you get. This looks expensive too when your budget is small but if it is appealing to you get a SEO to get it done for you because it could get very expensive for competitive keywords.Conventional Media Campaigns
Posters, Newspaper advertisements, Radio and Television adverts are all forms of traditional advertising but Radio and Television ads are way too expensive for many medium sized websites. It is very important for an online firm that the magazine or newspaper reader remembers his website name after viewing the ad and as most of the experienced marketing people will tell you, you need to put an ad regularly for sometime for that to take place. That brings the cost of this effective campaign to quite a large amount.Search Engine Submissions
This entails the study of competition, keyword analysis, optimizing your website to get the chosen keywords, doing submissions to directories and search engines and doing a repeat of the whole process and submissions all over for periods of times. It sounds like a lot. How expensive is it? Finally, in the end it is cheaper compared to many of the methods discussed above, but it depends on the optimization you need. This is something you can do yourself if you have enough time.
Training somebody in house is not advisable as it is estimated that the monthly pay you give him amounts to much more than what a qualified SEO who comes with all the techniques and professional expertise would cost.
The cheap software are not ideal either because they won’t optimize the website, choose your keywords, study the traffic trends for a given period and they don’t even change with the ever changing guidelines and algorithms of the search engines.
The quality of the traffic not inferior to that generated by newspaper advertisements or banner ads either. People will have searched to get a relevant keyword to your site before making a click on you link. Therefore, contrary to common believe, the traffic generated is highly targeted.
Finally, are optimizers for Search engines expensive? In comparison, especially, to the other kinds of marketing, it’s not expensive at all. Moreover, a reliable SEO will assist you to more sustained traffic and quality to your website than all the other mediums could ever achieve. Add commentJCommentsLatest articlesMost popularWhy choose Conseo?
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A/b split testing is a good way to compare the conversion of your pages. There are a few software solutions you could use for testing. The best known are Google website optimizer, and a split testing plugin for Joomla.Why is split test important?
There are two ways of increasing your website profit: increasing traffic, or increasing conversions. Getting more traffic can be very expensive. On the other hand, small changes can sometimes increase conversions, as much as 10% or 20%, so you can earn more money with less expenses. This is where a/b split testing can be useful. By running the a/b experiment, you can see which changes have a positive effect on conversion rate, and then change your page accordingly.How does it work?
Every split test is comprised of at least 3 elements: original page, variation page, and conversion page. Original page is the page that is currently used on the website. You need to put Google website optimizer tracking script at the beginning of the head tag of this page. Second element is variation page – it is the page that will replace the original page during the split test. You can have many variation pages running. Tracking script is put on all variation pages. At the end, you’ll need a conversion page. This page is the page which is counted as an action (registration, payment etc.) and it can be e.g. a confirmation page or a thank you page. A/b conversion tracking code is needed on this page.
The a/b split test is switching between your pages automatically. During the test, original page is shown to some users, while the others see the variation page. You can compare the conversions after a few hours, or analyze the data thoroughly after stopping the test. If you use Google website optimizer, only the conversion data is displayed, but you can see more advanced test statistics in Google Analytics.
* A tip for Google website optimizer – If your urls don’t get validated, save your html source code and upload your pages manuallySplit test in Joomla
What about Joomla? You can use Press9 a/b testing or Google website optimizer plugin. Press9 is a Joomla split testing which doesn’t need the Adwords account and tracking codes. On the other side, Google website optimizer is a plugin that inserts your split test tracking code into Joomla articles. There are two version: basic, which is free but can run only one test at a time, and pro version which is licensed but allows you to conduct multiple experiments at the same time. Add commentJCommentsLatest articlesMost popularRSS feeds Internet marketiing Latest articles SEO Web design Conseo is a blog about SEO optimization, internet marketing and web design and programming written by SEO and web design experts. Our goal is to share our experience with other people and help them save time and learn something new while developing. We also encourage you to leave comments, we can also learn something from you that way.ServicesSEO AnalysisKeyword researchOn-site SEOLink buildingSEO all inclusiveSEO maintenanceSEO consultingWeb designAbout About UsPortfolioContact© Conseo 2011
The first Lesson teaches how to login and modify the theme, title, footer message and few setings. Creating and modifying Admin Messages on the main page is Described.
Your CMS Managed website as described at http://powersitesystem.com is ready for your use.
Over the next few days, we will learn how to setup, add content, manage banners, change menus add blocks and much more.
For today, let us explore the administration interface, change your site Title, choose your theme, Setup your footer that appears on all pages and learn how to add basic first page content to your site.
Lets Get Started.
First go to your site http://good-one.com
Your CMS website can handle three types of users. Unregistered users, Registered Users and Administrators. Each page of your site changes based on who is accessing your site. That means, when you login as admin you will see the Administration link and the “My Account” link in the main menu and when other users login they will not see the Administration link but they will get the “My Account” link only after they login. Unregistered users will not see these links, the login box will show only for users who have not logged in as after you login there is no need for the login box.
You should login using the admin username and password provided to you.When you login as administrator, You will be able to see the Administration Link in the Main Menu. Click on this link to enter the admin panel. The “Online Manual” Link on all Admin pages will display help for the current page.
Click on “Settings” link.
There are lots of settings here which would be useful in the future, for most of the settings the default settings is good and you can leave it as it is.
You should change the Site Name and Site Slogan, these together make up your title for your main page. You should include your keywords here.
“The Default theme for your site” is important to choose carefully. You can see a demo of these themes at http://biz-whiz.com/listthemes.php – Later we can further customize the theme of your choice to include your logo and any other minor changes you want, including search engine optimization. We will do this later but for now just select a theme you like.
The “Footer Line” appears at the bottom of all pages of your site so you should change this to what ever you wish.
All other options are fine and you can change them if you know their functions, you can always come back to this screen and change these options anytime.
After you are Happy with you changes, click on “Save Changes” Button and you will see the title, theme and footer change to what you selected.
You you will be back to the Main admin Screen. Or you can click on Administration in the main menu to come to the Administration screen.
Let us now see how we can change the message on the main page. Click on Admin Messages.That should take you to ~URL~/admin.php?module=NS-Admin_Messages&op=main
Here you will see that there is already one welcome message, click on Edit and change this message to what you want to display on your main page.
You will notice that we have a WSIWG (What you see is what you get) editor to format your content. When you click in the content Box, a dialog box will ask you if you want to use the “Visual Mode” – Select yes and you will see a rich edit box full of features like color picker, bold, italics, Inserting images, links, font selection etc. You can enter your text using these tools. When you click on “Swap Mode” you will see the raw HTML for your content. If you know HTML you paste HTML code or make fine changes to your HTML and click the “Swap Mode” button again to view the result.
When you are done with making your changes, you can click on “Save Changes” Button. You can add more than one admin messages this way.
After you have changed your admin messages, you go back to your main page at ~URL~ to view the result.
when you click on the Logout link in the Main Menu, you will be able to see the main page just as new unregistered visitors will view your page.
That’s it for today. We have learnt the basics of how to login and change settings. You can explore further into the other links available to you in your admin panel. Feel free to explore on your own, the online help is always there to assist you.
Tomorrow we will see how to add topics and add content pages to your site, so be ready with some content that you want to publish on your site,
Cheers,Mufad. Lesson 1 – Site Title & Admin Message | Login/Create an account | 0 CommentsComments are owned by the poster. We aren’t responsible for their content.
Lesson 4 – Upload images and modify your site logo :: Best Online Businesses :: Plus Marketing Strageties
How to use FTP upload to add images and other files to your website. Upload your logo to personalise your site.
Today we will learn how to upload files to your CMS website. Why do you need to do this ? Actually you may never need to upload anything at all, but some times you may want to upload images that you want to use on your site. Some times you may just like to have the hosting features that other web hosts provide you. With our program,, I want to make sure I provide you with everything you need today as well as everything you may need in the future !
To Upload files we use FTP (File Transfer Protocol). If have an FTP client program like CuteFTP or WSFTP, that is great we can use it. If you do not have an FTP program, you can download and install one but remember I had advertised that you will not have to install anything ? Unlike other sellers on the internet, I keep my promise ! So if you do not have an FTP program, I have setup a web based FTP that you can use from your browser. Just go to http://biz-whiz.com/ftp/ and from here you will be able to do everything that an FTP client can do.
To login to your account, you should enter the servername, username and password that were sent to you in your welcome email. The portnumber is set to the default standard 21, you will never need to bother about this. If your site is http://yoursitename.com then your servername will be yoursitename.com and your username will likely be yoursitename @ biz-whiz.com
After you login to your ftp account, you will be able to upload, download, create, edit and delete files and folders. the files that you upload will be accessible from the browser as http://yoursitename.com/yoursitename/filename
This means that if you upload a file called logo.gif after you login to your ftp account, that file may be viewed by anyone using the link http://yoursitename.com/yoursitename/logo.gif (replace yoursitename with the domain name of your site).
The logo.gif is a special file that your CMS system identifies. If a logo.gif is found in your ftp account, it will use this logo on your website in all your pages, otherwise your CMS system will use the default logo that comes with the theme you select. So if you want to have your logo appear on all pages of your site, all you have to do is to upload it as logo.gif and you are done. Now how easy was that
If you want to customize the theme that you have chosen, you should send me an email mentioning which theme you want to customize and I will move the files for that theme into your ftp account. You will then be able to make minute changes to your theme in any way you wish, these changes will affect only your site.
You can also upload html pages, scripts, e-books, sound files, anything that you want.
If you have any questions, suggestions or feedback, just hit the reply button.
Today we learnt how to upload files and how these files may be accessed from the browser. We also learnt how to change the logo on your site and if you need to make changes to your theme you know what you should do.
You should continue to add content to your site. the content of your site is the reason for the existence of your site and without the content all the features that you learn are of no use, so keep adding content to your site. Tomorrow we will see how to exchange links with other webmasters. Lesson 4 – Upload images and modify your site logo | Login/Create an account | 0 CommentsComments are owned by the poster. We aren’t responsible for their content.