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There’s sometimes a lot of hype surrounding how you can get Google AdWords traffic more cheaply. And I know people who have spent a lot of money on a guide from a so-called marketing guru only to discover that the amazing traffic techniques were really not so incredible at all.
Leaving the hype aside, here are four “down-to-earth” techniques that will enable you to obtain cheaper traffic from almost any of your Google AdWords campaigns.
1. Combine an Increase in Keywords with a Lower Bid
One of the best ways to get more traffic from your Google AdWords campaigns is to add more keyword phrases in conjunction with lowering your pay-per-click bids. By doing this you can end up drive much more traffic through your campaign at a lower price per visitor.
Make sure that the new keyword phrases you add are still very relevant. I bet you can still find plenty more relevant keywords if you think carefully. Many advertisers initially set up a new campaign with a bunch of keywords to test it out, and then they forget to come back later and add more relevant keyword phrases. You can find many more relevant keywords using the free software, Good Keywords, or even Google’s own Keyword Tool. I like Good Keywords’ Phrase Builder as it enables you to build lists of hundreds of keyword phrases in seconds.
2. Use Phrase or Narrow Match
Try using phrase match or narrow match for your keyword phrases. The reason you should try this is that narrower keyword phrases do not always trigger the same minimum bids at AdWords and therefore you can get traffic cheaper.
Often when I’ve been unwilling to pay the minimum bid on broad match for a keyword phrase, I have been able to get it showing quickly by using phrase or narrow match.
The best thing about this technique is that your traffic is will be even more targeted because of the matching so it will most likely convert better, and all the time it costs you less than the broad match would have
To add a keyword phrase with phrase matching put quotes around it like this: ‘keyword phrase’
To add a keyword phrase with narrow matching put brackets around it like this: [keyword phrase]
3. Advertise in Other Countries
North America is an excellent geographical target area for many campaigns, but it also very much more competitive to get traffic when compared to other regions. Try targeting a few other countries that may be interested in your product or service. I can think of one particular campaign where I simply cannot get North American traffic for under $0.05 per click, yet I still get loads of traffic from parts of Europe for $0.01 per click.
4. Use a Keyword Research Tool
If you spend a considerable amount on pay-per-click advertising you should really be using a professional keyword research tool. A good keyword tool like Keyword Elite will enable you to quickly research good keyword phrases that have less competition.
And less competition means you will pay less for your traffic if you bid on those keywords.
There you go. Four ways that you can get more traffic from Google AdWords at a lower cost per click. Try it and watch your advertising campaigns become more profitable.
Daniel Moro has been successfully building online businesses for ten years. Download your free report on ’10 Remarkably Effective Traffic Building Techniques’ at http://www.DanielMoro.com
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Jitender Zaman asked:
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Michael Ingles asked:
Friends and family are always asking me “How to make money using Google Adwords”. It’s funny because about 8 months ago they all thought I was crazy when I told them about Affiliate Marketing and making money online. Look who is laughing now.
Due to my success I recently decided to give back to my family and friends by sharing the methods I use to generate a decent amount of money with marketing products using Google Adwords. Over the course of two weeks I formulated a plan of action that is easy to understand and implement. I wanted to keep it simple with very few steps without sacrificing important information.
I tested this exact method with several family members and helped them when needed to see what kind of results they would achieve. The results were remarkable. Each began to make sales within days of going live with their Adwords campaigns.
Only if I had this information when I started…it would have saved me a lot of money and time.
If you are interested in making money online or have tried but failed then I encourage you to use the 5 steps I am about to show you. If you ever had the question “How to make money using Google Adwords” you are in luck because here is a simple proven process laid out for you to use.
Before we begin it is critical that you understand one key point. The key to any successful pay-per-click campaign is research. I cannot stress this enough folks. How can you sell your product if you do not know who your market is? You must research to find out who your market is, what problems are they having and how your product can solve their problems. If you can provide a product or service that targets their problems you will make thousands!!
So let’s get started.
Step One – Research a new Niche Market
1. Check magazines (magazines are a great place to research what people want)
2. Check if Niche Market has affiliate programs
3. Check Alexa ranking for each affiliate program (this will tell you traffic for the affiliate program)
4. Check several related affiliate programs to compare content and offering
5. Answer Questions:
a. Does the market have demand?
b. Who is market audience?
c. What does market want or need?
d. What problems do they have?
e. How can this product/service solve these problems
f. Can you cross sale products?
Step Two – Analyze Data
1. Is there a demand?
2. Are there affiliate programs to supply the demand?
3. What products are advertisers promoting within this industry?
4. What keywords are they using?
5. Product Quality
a. Research what people are saying through forums, review websites, news groups, etc.
6. Do the affiliate sites have an Alexa Ranking below 100,000?
Step Three – Research keywords
1. Make a list of benefits
2. Get keywords from magazine ads
3. Forums & User Groups
a. What are hot topics?
b. What problems are people having or needing answers to?
c. What advice is hot?
d. Does topic have a lot of replays or views in the forums?
4. Check competitors websites
a. Check their website for keyword patterns (if keyword is used three or more times then they may be promoting that keyword and making money from it)
5. Check search volume per keyword
6. Check Google/Yahoo Ranking
7. Are there many Adword campaigns?
8. CPC (Cost Per Click) vs. Commission
Step Four – Create Landing Page (website tailored for your product/service)
1. Develop landing page focused on providing supply for the demand based on research
2. Use keywords found from research in content
Step Five – Create PPC Campaign
1. Develop campaign around niche market
2. Create ad groups with 20 or less keywords
3. Use keywords in title and body of ad
4. Split test ad groups between two different products and websites
5. Test, test and test
If you apply all this steps, you can make money with anything online. Like I said earlier, the key is research. If you spend time and learn about your market you will make a lot of money. If you get lazy and skip this critical step you are sure to waste a lot of money or make very little. This is something that Kyle and Carson with Wealthy Affiliates taught me and now I pass it to you.
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Aaron Lee asked:
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Roger Titley asked:
How can you make an Adword make a profit? If you are like me then you thought that you were doing all of the right things but the result was always the same; the commission generated was never more than the cost of the Adword. In the words of Charles Dickens’ famous character Mr. McAwber, ‘Annual income twenty pounds, annual expenditure twenty pounds ought and six, result misery’
When it comes to Adwords, if the cost of the clicks is more than the commission that is generated then it is a sure fire loser!
So what is the magic formula for success?
In this instance, formula is the correct word, as it is a very simple balancing act that is required which is easiest to explain with an example..
Imagine that you are lucky enough to identify keywords that only cost you one cent each, $0.01. Your Adword is charged on a per click basis and so it will cost you $1 for every 100 clicks that you get. Each click will take the potential customer to the affiliate owner’s site, where they may or may not make a purchase.
The ratio of purchasers to non-purchasers is the conversion rate. If one person out of every hundred that clicks on your Adword actually makes a purchase, then your conversion rate is 1%.
The actual amount of commission that you earn is fixed and depends upon the affiliate program that you choose. For an example let’s assume that the commission is generated on a single sale is $20. Let’s also assume that you require a reasonable profit on each transaction for example 40%. This will provide you with $8 for every sale, and allow $12 to be spent on the Adword clicks.
For $12 you can pay for 1200 clicks if each click costs $0.01. That sounds a lot of clicks, but this is only true if the average Price Per Click (PPC) is $0.01. If the average PPC cost is actually 10c, then the number of clicks that can be purchased will be reduced to 120.
At 10c per click, you will require a conversion rate of 1 in 120 or 1.2% in order to maintain the same profit
So, in order to make a profit of at least $8, the affiliate commission must be $20 or more, the PPC must be 10c or less and the conversion rate must be 1.2% or more. In cash terms, for every $12 that you spend, Google will pay you $20.
The important point to notice is that if you double the commission rate then your profit doubles. If you halve the PPC cost then your profit will double. If you double the conversion rate then your profit will double.
There is only so much that you can do to lower the PPC cost and the commission rate is set by the affiliate owner. All that is left to manipulate is the conversion rate. If you are going to make a profit from Adwords then the conversion rate is what you must concentrate on.
The conversion rate is the key number! The critical thing is not to just get a lot of clicks on the Adword, but to make sure that those clicks are all potential buyers. This will depend on the choice of keywords associated to the Adword to begin with, but more importantly it depends on the subliminal expectation that is set by your Adword text.
Make sure that you choose an Adword text that works. The best advice is to check out any other Adwords for the same product. Type the affiliate name into Google and see what text is being used by others, particularly the top ones in the list.
If you can link the customer to your own page before sending them on to the actual ad, then you have a chance to pre-sell the product. This means that you can add a personal recommendation or something similar to encourage the potential purchaser. This is proven to raise conversion rates.
The choice of keyword is also important but requires a separate article all of its own.
It is possible to make a profit with Adwords, but you have to know the formula and make sure that all of the values when combined will equal a profit.
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David Ogden asked:
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10 Powerful List Building Techniques
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The lifeblood of any Internet marketer is their list. If you have an opt in email list then you are sitting on piles of cash, if you properly use your list then your earning potential is very high.
As many people ask “How do I build a list?” the following points describes some of the best ways for building your email list.
1) Newsletter / E-zine
We are in the Information Age and so people are desperate for information. Everyone is so busy with their lives they don’t have time to find the information for themselves. Publish a newsletter in your niche that is full of valuable content and you will get people flocking to you to sign up.
2) E-Courses
People are hungry for information, so a free e-course will persuade people to part with their email address. Create at least a seven part course that is delivered every few days into their inbox. Of course, the e-course also subtly sells your product!
3) Articles
Write articles and distribute them to article directories. Include your newsletter sign up in the resource box and if you have provided good quality content, you will get the visitors who will sign up to learn more.
4) Free Books
A free e-book is an excellent way to build your list. It doesn’t have to be an epic tome, just valuable information that people will exchange their email address for. You can write one yourself or get one ghostwritten for you. Make sure though that it is information that your visitors will want to have, and make sure you have included links to your products and sites in the book. You can also include affiliate links to further maximise your earnings.
5) Free Membership Site
Creating a free membership site is an excellent way to get people’s email addresses. Offer valuable content for free but only to signed up members. You can then upsell them other products or other levels of membership with more products and more resources available to them.
6) Squeeze Page
A squeeze page is a pre-sales letter page where you capture a person’s email address before they move on to view your sales letter. This is reportedly very effective and you can also personalise the sales letter with their name or other details from the squeeze page.
7) Pop Up
Pop up windows, particularly unique and different windows, can be very effective at persuading people to sign up for your newsletter. These can either pop up as the visitor enters your site, or when they leave, reminding them to sign up for more information.
8) Viral Marketing
Viral marketing is where you give away something of value that people want to pass to all their friends. It may be a video, a book, a game or anything similar. However, whatever it is, it has your web address in it so people can come and sign up to your newsletter and get more info.
9) Free Giveaways
A very popular new method of list building are the big Internet giveaways where lots of people submit products that are available for free in exchange for a newsletter sign up. These are excellent ways to rapidly build your list – though be aware that freebie seekers may not make for the most responsive of lists.
10) Sign up bonuses
Offer your visitors a bonus if they sign up for your newsletter, e.g. “20% off XYZ for readers” or a number of e-books or reports that will be of interest to them.
Using these 10 simple strategies you can build your list and then leverage their earning power.
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