Monthly Archives: March 2016

seo 3/14/16

SEO Content parked 3/14/16




Resources and Tools for this Guide: Bookmarking Demon 5How to Get Review Units for Your BlogTweetTexas MortgageRSS | Sitemap



I’ve expressed the importance of Social Bookmarking in Step Two of my Guide, How to Build Traffic After You’ve Posted to Your Blog, and let’s be honest – the process is very time consuming. In my own personal quest to streamline the social bookmarking process I stumbled upon a piece of software by Icansoft called SocialBot. Now I know there are plenty of other tools out on the Internet, Bookmarking Demon 5, but not everyone has $147 to purchase the software and SocialBot is always on sale or even when it’s not you are only out $24.95. So I figured let’s go ahead and spend the money and give SocialBot v4.1 a chance.Setting Up SocialBot

When you first load SocialBot v4.1 you will see a series of icons across the top for Account Profile / Default Filters / Company Profiles. This is the starting ground for the process of submitting to Social Bookmarking sites such as Digg, Reddit, Fark, Mixx, Delicious and more. Before you begin your Social Bookmarking you must start by clicking the Company Profiles button and entering in the information for all the fields – this information will be used when SocialBot semi-automates the registration process for your accounts. If you plan on doing multiple campaigns with SocialBot you will need to create a Company Profile for each website you intend to promote. Once you’ve completed this step its time to jump into Account Profiles. Within Account Profiles the default profile for SocialBot has 94 services to choose from – there are also lists for Popular Services (50), CAPTCHA Sites (7) and Scuttle Sites (37). If you are not too keen on using the pre-made lists you can do what I did and create your own list (my personal lists consists of 39 services, 5 of which require CAPTCHA).The Catch

Now here’s the catch with SocialBot v4.1 – you must create accounts for all the Social Bookmarking sites and verify the emails. The bottom line is that unlike Bookmarking Demon 5 which automates this process, you will need to go to eat sign up page: create the account, verify the account via email and then enter in your login/password details in SocialBot v4.1. For my personal Account Profile of 39 Services I spent about 90 minutes setting up these accounts. The good news is that this process is not half as bad as it sounds because SocialBot does semi-automate the process. For each service on the list a window to the right appears with a sign up link. When you click the sign up link an internal browser will appear and most of the fields for creating the account will be filled with the information entered in our Company Profile. Since website registration pages are always changing you can also right click in any of the fields and a pop-up window will appear which gives you one-click access to any of your Company Profile data. Although you have to be present to register for the Social Bookmarking sites – you will never have to type on the keyboard during the process.

Now that you’ve created your Company Profile and completed setting up your Account Profile you are ready to jump into the Web Sites buttons: Sites / Pages. Sites is exactly what it sounds like, you add your website to the list and either spider or create a sitemap. I skipped both of those options and headed straight for Pages where you can select the site name and also click the Spider button. For my WordPress blog I was able to spider my entire site, but by default you will return many results for tags, categories, and comments pages that you do not need in your bookmarking project. This is the time when you want to use the Default Filters button on the toolbar. I ended up using the Bulk Insert option in the Pages section and copy and pasted the URLs for the pages I was hoping to promote. Once you have the URL you would like to promote on the list in Pages simply check the box next to the name and click the Submit button on the Toolbar. A new window will appear and ask you which Account Profile you would like to use – this is when you’ll select from either the Default / Popular Services / CAPTCHA Sites / Scuttle Sites or from your own list you’ve created.How Long Does It Take?

The process of submitting my 39 Social Bookmarking sites takes approximately 5 minutes per URL. Since SocialBot v4.1 does not support multi-threading (multiple simultaneous submissions) like some other Bookmarking Software the process is a bit longer. There is also no way of verifying the submissions since you only have a Status column in the Submission Process Window and once the process completes this window disappears. Of course you can verify the results in the page details window, but this only alerts you if there were any errors and for which particular site. It does not link you to the actual submission and this is a major problem. From my testing the Status is only accurate about 70% of the time. After manually verifying my submissions I’ve found that only 27 out of my 39 sites worked properly even though every item on my list showed Completed without any Errors. On the plus side at least I did not have to manually submit my article to 27 sites, but since I paid for the product I expect it to work as advertised.Summary

SocialBot v4.1 is a decent product, but it is not without its flaws. The lack of multi-threading, adding new Social Bookmarking services, submission verification, automated account creation and email verification really leave a lot to be desired for the user. At a price point of $24.95 or less, the product performs about as good as one could expect with the price – the bottom line is that you get what you pay for with SocialBot. If you are hoping that you can get around buying Bookmarking Demon 5 or BookmarkWiz for a fraction of the price I’m sorry to say that this is probably not the case. For someone looking to mass submit to a couple dozen Social Bookmarking sites, SocialBot, does the job. For your major services such as Twitter and Facebook I recommend manually submitting and then leaving the rest up to SocialBot v4.1. If you are worried about being able to verify which sites submit successfully I can tell you that Digg, Fark, Furl, Mister-wong, Reddit, Slashdot and all work well with SocialBot v4.1.AnnouncementTweetTexas MortgageRSS | Sitemap

Before I post fresh content on my tech blogs I always follow a strict checklist to ensure that I deliver the best quality content possible. This process begins with the title of my post. There are many tactics to creating attractive headlines for your posts such as asking a question, challenging an idea or even creating a list for a keyword such as “top 10 ways to drive traffic to your blog”. Regardless of your method, the first step in my pre-post checklist begins by renaming the permalink. When you title a post in WordPress you will see a permalink address appear beneath the title either after you click into the content or after a certain period of browser inactivity. The key to permalinks is short and concise naming that focuses on the keyword(s) you are targeting. For example if I wrote a post titled “How to become a blogging superstar” I would edit my permalink to be something more concise such as how-to-blog-superstar. The only rule I really follow here is to focus on keeping my keywords in the permalink and removing unnecessary prepositions.

The next step in my Pre-Post Checklist is creating the necessary post tags. It’s a good rule of thumb to re-use existing tags across your blog rather than creating hundreds of unnecessary tags. As Twitter continues to grow in popularity many blogs and websites will begin using hash tags instead of the traditional tags (ex. wordpress is now #wordpress). I have not fully adopted this trend in my blogging, but it is worth mentioning for those that want to plan ahead. When choosing your Tags make sure that they include the keywords of your article and reference any existing tags being used by related content on your blog. Please keep in mind that by default your Tags become your meta keywords when you are using the Thesis Theme or the All-In-One-SEO-Plugin.

After you’ve completed your tags it’s time to edit the meta description for your post. The meta description is the block of descriptive text, often times the first sentence or two, that appears beneath a link in Search Engines. Creating a short and concise meta description gives prospective visitors a good idea at what they are clicking and ultimately will lead to lower bounce rate from your blog – The best advice I can give you is to be as accurate as possible with your meta descriptions. If you are not using The Thesis Theme for WordPress then I suggest that you install the All-In-One-SEO-Pack plugin. This plugin will auto generate meta descriptions for all of your posts and also allow you the option to manually edit your meta descriptions, I prefer the latter.

If you’ve read my guide on Generating Traffic from Google Image Search then you know the importance of completing all the text fields when you insert images. Ensure that you’ve written an accurate Title, Description and Alternate Text for every image that you’ve inserted in your post. For Thesis Theme users also make sure that your Post Image alt text field is completed.

The last step in the process and quite frankly the most important is to proof read your post for spelling and grammar mistakes. If you’ve spent the past hour writing quality content don’t you think you owe it to yourself to present the information in the most professional way possible? What is a reader going to think when they find numerous typos in your posts? Of course you will not pick up every spelling or grammar mistake, but by setting aside a few minutes before you hit that Publish button you’ll be setting yourself up for success. Now that we’ve gone through my Pre-Post Checklist let’s quickly run through the steps:

Edit the Permalink to be short and descriptive while maintaining keywords

Use Post Tags, remember Post Tags become your meta keywords – choose wisely

Hand Write all Meta Descriptions using The Thesis Theme for WordPress or the All-In-One-SEO-Plugin

Complete the Title, Description and Alt Text for all images in your post

Proof Read all posts before hitting ‘Publish’

I hope that you found this guide helpful in your quest of becoming the next great tech blogger. If you have any questions about this guide feel free to leave your comments below, I welcome the feedback.How to Build Traffic After You’ve Posted to Your BlogTweetTexas MortgageRSS | Site

Sometimes you have to put your pride aside and resort to the talents of WordPress Plugin Developers – Yet Another Related Post Plugin is the perfect example. One of the problems you might find in your search for a Related Post Plugin is customization and this is exactly where the latest version of YARPP really shines. In the latest version, 3.1.3 at the time of writing this guide, you can now select a custom template file which allows you to modify both the format and style of your related posts. One of my personal favorite features of YARPP is the “Show only posts from the past X months” option. Of course being able to disallow certain categories and tags is also a great feature, but in terms of the relevance of the related posts for your readers – only showing posts from the past 6 months is priceless. In this guide I will be showing you how I created and style the related posts that you see on TechBlogStartup using The Thesis Theme for WordPress.Step One: Download and Install the Yet Another Related Posts Plugin

You can download YARPP here or you can install the plugin within your WordPress dashboard in the Plugins/add new section (just search “YARPP”). Once you have the plugin installed you will need to copy the yarpp-template-example.php file into your theme directory – in this case I copied the file into my thesis_16 folder (/wp-content/thesis_16/).Step Two: Open and Edit yarpp-template-example.php

Personally I use Dreamweaver 9 for all of my HTML and CSS editing. If you do not have Dreamweaver you can use the file editor within WordPress or you can open yarpp-template-example.php in your favorite text editor. If you decide to edit the file in your text editor be sure to upload the file back to your theme folder to overwrite the file we previously copied to that location. With the yarpp-template-example.php file open you will replace it with the following code:

Related Postshave_posts()):?>

have_posts()) : $related_query->the_post(); ?>” rel=”bookmark”>/lib/scripts/thumb.php?src=/&w=80&h=50&zc=1″ alt=””/>”>

No related posts.

This is the code I use to call the Thumbnail file that is created in the Thesis theme, display a link to the post and also display an excerpt of the post. In my testing I’ve found that the style of related posts works the best to increase the page views on my network of tech blogs and on TechBlogStartup. If you would not like to show an excerpt or you would like to format these thumbnails differently feel free to edit the code at your leisure. I can also assist you if you run into trouble – just click the submit blog link in the navigation bar up top and send me a message or drop a comment below.Step Three: Edit your Style Sheet – CSS

Since this guide is focused on The Thesis Theme for WordPress, the file we will be editing is the custom.css file which is located in /thesis_16/custom/. Copy and paste the following code into your custom.css file and save the changes. If you are not using Thesis, you can add this code into the style.css file for your current theme – note: some themes might have a style sheet with a different name, but the default WordPress theme uses style.css.

.custom .related_holder {display:block; height:90px; margin-bottom:10px; background:transparent url(/bg-dotts03.gif) repeat-x scroll 0 100%;}.custom .related_pic {float:left; width:100px;height:90px;}.custom .related_pic img {padding: 2px; margin-right:10px; margin-top:10px; border: #666666 solid 1px; display:inline;}.custom .related_contents {float:right; width:520px; height:90px;}.custom .related_title {font-size:12px;}.custom .related_title a{color:#008800; text-decoration:underline;}.custom .related_excerpt {font-size:12px;}.custom .related_excerpt p{margin:0;}

For my setup of Thesis I use a 640px width content area – 520px is used for the text of my related posts and then my thumbnail images are set to 150px by 126px. You can change this setting in the Thesis Theme under Thesis Options / Post Images and Thumbnails / Default Thumbnail Settings. You will notice that I use a bg-dotts03.gif image which creates the horizontal row beneath each of my related posts. If you would also like to use this image download it here (right click, save as). Save the changes to your custom.css file after you’ve made the necessary adjustments for your setup.Step Four: Go into Settings / YARPP

You will now need to go into your WordPress Dashboard and visit your Settings. Inside Settings find YARPP and scroll down to section Display Options section and check the box for “Display using a custom template file”. Select yarpp-template-example.php from the list then go down to the very bottom of the page and choose Update Options. You have now completed the setup of your Related Posts – time to refresh your website. Click a post on your blog and check down at the bottom see how your related posts are formatted — If things are looking good you can proceedStep Five: Customize the Location of Your Related Posts

In the Thesis theme we live and die by Hooks. In the custom_functions.php file I have made the follow change so that my related posts are displayed at the end of my posts. Note: you can also use Open Hooks to accomplish the same goal – in this case all you need is to insert in the thesis_hook_after_post section. Here’s the code I use in my custom.php file:

function post_footer() { ?>