heavily used by other=this AI article
WHAT IS ARTIFICIAL INTELLIGENCE?
Q. What is artificial intelligence?
A. It is the science and engineering of making intelligent machines, especially intelligent computer programs. It is related to the similar task of using computers to understand human intelligence, but AI does not have to confine itself to methods that are biologically observable.
Q. Yes, but what is intelligence?
A. Intelligence is the computational part of the ability to achieve goals in the world. Varying kinds and degrees of intelligence occur in people, many animals and some machines.
Q. Isn’t there a solid definition of intelligence that doesn’t depend on relating it to human intelligence?
A. Not yet. The problem is that we cannot yet characterize in general what kinds of computational procedures we want to call intelligent. We understand some of the mechanisms of intelligence and not others.
Q. Is intelligence a single thing so that one can ask a yes or no question “Is this machine intelligent or not?”?
A. No. Intelligence involves mechanisms, and AI research has discovered how to make computers carry out some of them and not others. If doing a task requires only mechanisms that are well understood today, computer programs can give very impressive performances on these tasks. Such programs should be considered “somewhat intelligent”.
Q. Isn’t AI about simulating human intelligence?
A. Sometimes but not always or even usually. On the one hand, we can learn something about how to make machines solve problems by observing other people or just by observing our own methods. On the other hand, most work in AI involves studying the problems the world presents to intelligence rather than studying people or animals. AI researchers are free to use methods that are not observed in people or that involve much more computing than people can do.
Q. What about IQ? Do computer programs have IQs?
A. No. IQ is based on the rates at which intelligence develops in children. It is the ratio of the age at which a child normally makes a certain score to the child’s age. The scale is extended to adults in a suitable way. IQ correlates well with various measures of success or failure in life, but making computers that can score high on IQ tests would be weakly correlated with their usefulness. For example, the ability of a child to repeat back a long sequence of digits correlates well with other intellectual abilities, perhaps because it measures how much information the child can compute with at once. However, “digit span” is trivial for even extremely limited computers.
However, some of the problems on IQ tests are useful challenges for AI.
Q. What about other comparisons between human and computer intelligence?
Arthur R. Jensen [Jen98], a leading researcher in human intelligence, suggests “as a heuristic hypothesis” that all normal humans have the same intellectual mechanisms and that differences in intelligence are related to “quantitative biochemical and physiological conditions”. I see them as speed, short term memory, and the ability to form accurate and retrievable long term memories.
Whether or not Jensen is right about human intelligence, the situation in AI today is the reverse.
Computer programs have plenty of speed and memory but their abilities correspond to the intellectual mechanisms that program designers understand well enough to put in programs. Some abilities that children normally don’t develop till they are teenagers may be in, and some abilities possessed by two year olds are still out. The matter is further complicated by the fact that the cognitive sciences still have not succeeded in determining exactly what the human abilities are. Very likely the organization of the intellectual mechanisms for AI can usefully be different from that in people.
Whenever people do better than computers on some task or computers use a lot of computation to do as well as people, this demonstrates that the program designers lack understanding of the intellectual mechanisms required to do the task efficiently.
Q. When did AI research start?
A. After WWII, a number of people independently started to work on intelligent machines. The English mathematician Alan Turing may have been the first. He gave a lecture on it in 1947. He also may have been the first to decide that AI was best researched by programming computers rather than by building machines. By the late 1950s, there were many researchers on AI, and most of them were basing their work on programming computers.
Q. Does AI aim to put the human mind into the computer?
A. Some researchers say they have that objective, but maybe they are using the phrase metaphorically. The human mind has a lot of peculiarities, and I’m not sure anyone is serious about imitating all of them.
Q. What is the Turing test?
A. Alan Turing’s 1950 article Computing Machinery and Intelligence [Tur50] discussed conditions for considering a machine to be intelligent. He argued that if the machine could successfully pretend to be human to a knowledgeable observer then you certainly should consider it intelligent. This test would satisfy most people but not all philosophers. The observer could interact with the machine and a human by teletype (to avoid requiring that the machine imitate the appearance or voice of the person), and the human would try to persuade the observer that it was human and the machine would try to fool the observer.
The Turing test is a one-sided test. A machine that passes the test should certainly be considered intelligent, but a machine could still be considered intelligent without knowing enough about humans to imitate a human.
Daniel Dennett’s book Brainchildren [Den98] has an excellent discussion of the Turing test and the various partial Turing tests that have been implemented, i.e. with restrictions on the observer’s knowledge of AI and the subject matter of questioning. It turns out that some people are easily led into believing that a rather dumb program is intelligent.
Q. Does AI aim at human-level intelligence?
A. Yes. The ultimate effort is to make computer programs that can solve problems and achieve goals in the world as well as humans. However, many people involved in particular research areas are much less ambitious.
Q. How far is AI from reaching human-level intelligence? When will it happen?
A. A few people think that human-level intelligence can be achieved by writing large numbers of programs of the kind people are now writing and assembling vast knowledge bases of facts in the languages now used for expressing knowledge.
However, most AI researchers believe that new fundamental ideas are required, and therefore it cannot be predicted when human-level intelligence will be achieved.
Q. Are computers the right kind of machine to be made intelligent?
A. Computers can be programmed to simulate any kind of machine.
Many researchers invented non-computer machines, hoping that they would be intelligent in different ways than the computer programs could be. However, they usually simulate their invented machines on a computer and come to doubt that the new machine is worth building. Because many billions of dollars that have been spent in making computers faster and faster, another kind of machine would have to be very fast to perform better than a program on a computer simulating the machine.
Q. Are computers fast enough to be intelligent?
A. Some people think much faster computers are required as well as new ideas. My own opinion is that the computers of 30 years ago were fast enough if only we knew how to program them. Of course, quite apart from the ambitions of AI researchers, computers will keep getting faster.
Q. What about parallel machines?
A. Machines with many processors are much faster than single processors can be. Parallelism itself presents no advantages, and parallel machines are somewhat awkward to program. When extreme speed is required, it is necessary to face this awkwardness.
Q. What about making a “child machine” that could improve by reading and by learning from experience?
A. This idea has been proposed many times, starting in the 1940s. Eventually, it will be made to work. However, AI programs haven’t yet reached the level of being able to learn much of what a child learns from physical experience. Nor do present programs understand language well enough to learn much by reading.
Q. Might an AI system be able to bootstrap itself to higher and higher level intelligence by thinking about AI?
A. I think yes, but we aren’t yet at a level of AI at which this process can begin.
Q. What about chess?
A. Alexander Kronrod, a Russian AI researcher, said “Chess is the Drosophila of AI.” He was making an analogy with geneticists’ use of that fruit fly to study inheritance. Playing chess requires certain intellectual mechanisms and not others. Chess programs now play at grandmaster level, but they do it with limited intellectual mechanisms compared to those used by a human chess player, substituting large amounts of computation for understanding. Once we understand these mechanisms better, we can build human-level chess programs that do far less computation than do present programs.
Unfortunately, the competitive and commercial aspects of making computers play chess have taken precedence over using chess as a scientific domain. It is as if the geneticists after 1910 had organized fruit fly races and concentrated their efforts on breeding fruit flies that could win these races.
Q. What about Go?
A. The Chinese and Japanese game of Go is also a board game in which the players take turns moving. Go exposes the weakness of our present understanding of the intellectual mechanisms involved in human game playing. Go programs are very bad players, in spite of considerable effort (not as much as for chess). The problem seems to be that a position in Go has to be divided mentally into a collection of subpositions which are first analyzed separately followed by an analysis of their interaction. Humans use this in chess also, but chess programs consider the position as a whole. Chess programs compensate for the lack of this intellectual mechanism by doing thousands or, in the case of Deep Blue, many millions of times as much computation.
Sooner or later, AI research will overcome this scandalous weakness.
Q. Don’t some people say that AI is a bad idea?
A. The philosopher John Searle says that the idea of a non-biological machine being intelligent is incoherent. He proposes the Chinese room argument www-formal.stanford.edu/jmc/chinese.html The philosopher Hubert Dreyfus says that AI is impossible. The computer scientist Joseph Weizenbaum says the idea is obscene, anti-human and immoral. Various people have said that since artificial intelligence hasn’t reached human level by now, it must be impossible. Still other people are disappointed that companies they invested in went bankrupt.
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Q & A Page
Q: How Long Should My Blog Posts Be?
A: Ideally as long as you need them to be to get across the point or points you want to make in a clear and concise fashion.
However there are some guidelines and I have several thoughts on this:
1. You can have a blog post as short as 250 words if that is enough to get a clear message across. Also, sometimes you don’t have a lot of time and you want to be posting to your blog with some regularity and if you haven’t done so in a few days you might just take 10 minutes to hammer out a short post and get some fresh content even if it is not the greatest post in the world.
2. There is debate about whether or not a long blog post is a turn off or not but the debate seems to be equally divided.
3. Most consider 500 words to be a good length for a blog post. Many of mine are longer than that even though my goal was to get 400 to 500 words focused on the topic. However, many times once I start writing and then go back and edited what I wrote I find myself expanding upon a few things for better clarification and the posts end up having another 100 or 200 words added to them
4. A lot of people, and I actually recommend this, say that if you write a 1,000 word post to break it up into two 500 words posts if at all possible and get more out of the time and energy you spent creating those 1,000 words as you now have two blog posts for the same amount of effort.
Sometimes that is not always possible. Take for example my post on Squidoo links:
Are Squidoo Links Worth The Effort?
This post ended up being very long at 1,350 words. I thought about breaking it up to focus on the linking aspect and then have a 2nd post regarding the idea of getting content up on Squidoo in order to get exposure to a new and different audience; that is people that go to Squidoo to look for information or just like to surf on that particular site.
But the actual main topic of the post was whether or not taking the time and effort to create and keep in good standing a Squidoo Lens was worth it so I felt that I needed to keep in the parts related to exposure of your content on Squidoo as this added more value to what you would get for putting your time and effort into a Squidoo Lens.
So after a minute or two of thinking I decided to leave it as one long post. I did consider that if I did break it into two posts I could always link from the post that focused on the linking question to the post that addressed the idea of getting your message out there to a new audience. Yet again for some reason I just decided to leave it as one long post.
A lot of times I start writing and after 300 or 400 words I look back and realize I have wandered off topic and actually have 2 different topics going on and in this case I separate them and focus on taking each one and working for that 400 to 500 word mark.
Final Note: For longer posts really try to use subheadings that give an outline of the blog post so someone scanning through it can find something that really catches their attention and they can read that part and maybe they will read the entire post.
I hope this gives you enough information to be able to make your own judgment as there is no real hard and fast rule.
Q: What Do I Sell On The Internet?
I wrote a blog post to answer this question (Thanks for giving me a topic to write about!) and that blog post is here:
What Do I Sell On The Internet?
Also please note this is addressed as far as the importance of choosing your target market in my “Online Marketing Training Course” email series which you can sign up for in the right hand column
Q: I know there are tons of information about SEO out there but what are a few important basics I can focus on and not spend a year learning all about SEO?
A: I’ll keep this focused on what is called ‘On Page SEO’ and The basic factors I consider most important and that I concentrate on are:
1. Keyword Phrase ONLY! In The ‘Title Tag’ That The Search Engines Read Located At The Very Top Of The Source Code
2. Keyword Phrase ONLY! In The ‘Tag’ That Appears At The End Of A Post Defined In The Source Code By: rel=”tag”
I put a tag on almost every webpage I create even if it is not a blog post. You’ll notice the tag for this webpage is ‘Online Marketing Questions’
The code I use is here and notice that I have only the ‘ rel=”tag” ‘ as some themes will combine this with the ‘category’ and I want the search engines to know the focus of this page with a very clearly defined ‘Tag’ only.
You can see the code I use by right clicking on this webpage to view the source code and look for:
http://www.onlinemarketingscott.com/tag/online-marketing-questions/” rel=”tag”>Online Marketing Questions
But understand you need to use the full code between the paragraph codes. I can’t put the code here because the browser will not show it as text but display it as a ‘Tag’ as the code tells it to do that.
3. Using The Keyword Phrase In The ‘Headline.’ This is the actual title that most people see, the title of your blog post for example is considered the headline when talking about SEO, and as close to the front as possible. You’ll notice I have a lot of headlines for my blog posts that are set up with this formula:
Keyword Phrase: Human Appeal With Defining What The Post Is About
4. Keyword Density In The Body Of The Post. I try for a keyword density of 2% without going over. This is known as ‘SEO writing’ but it can be difficult at times to include the keyword phrase enough times to get close to 2% and not have something that becomes a very uncomfortable read.
A lot of times I’ll only have 1% or 1.3% and stay with that as I don’t want to ruin a good piece of writing.
As you mentioned in your question there is an awful lot of information out there on many different aspects of SEO but I feel you have the right approach. If you spend all your time learning everything there is to know about SEO you aren’t going to spend have much time to do an actual marketing that can begin to get you traffic to your website. You’ll be a student of SEO but will not have done anything and find you’re not getting any visitors to your website
Last thing is to keep it simple for ‘Off Page SEO’ just get as many decent backlinks as fast as possible. Thanks! Scott
P.S. I use the “All In One SEO Pack” to easily do this plus allow me to add a good meta-tag description which I considered to be very important as far as getting traffic to your website and I am planning to make a video on how to set this up and explain the how and why of using it.
Q: What the %@$%# is FTP?
A: FTP is actually simple because you only have to understand how to use a simple piece of free software. FTP stands for ‘File Transfer Protocol’ and when I first heard that I freaked went I went to look it up and understand it BUT! only you need to really know is two things:
1. An FTP program, and there are a few good ones that are free, (See #2) connects your computer to your website on the internet. This allows you to upload files, be that they are web pages, a blog theme, videos, pictures or images. etc.
You DON’T have to know how it works, the software does it for you. I am sure there are many electronic gadgets you have that you don’t really know how they work, but you know how to use them. All you have to do is use it, not learn everything there is to know about the whole process.
What you’ll see is your computer on one side and your website on the other side and you can very easily upload and download files.
2. FileZilla is the FREE FTP program that I use and I’ll have to get a video up showing the entire process from downloading and installation all the way through using it and what the various icons/functions do.
Tags: Online Marketing Questions
Online Marketing Strategy: Links From Squidoo And Hubpages
I spent some time scanning and reading through the web looking for recent, as in the last 45 days, content on the value of getting links to your website from Hubpages and Squidoo.
Now there is a lot of disagreement, as there usually is when looking at almost anything regarding online marketing strategy, but the general consensus leans toward the fact that links from a Squidoo Lens still had a decent enough value that people were creating Squidoo Lenses specifically with a focus of getting a link to their website.
There will always be a grey area and a lot of argument when it comes to linking and different SEO practices as no one really knows exactly what is going on with Google and the new Yahoo/Bing, so I did run into a lot of disagreement.
Now Hupages was hit hard by Google’s Panda update and as a result one of their reactions is it seems that now they do not allow any linking to your own website from hubpages even in your profile. I went in there for a little while and it seemed you could only link to a webpage that was on Hubpages itself.
Squidoo on the other hand seems to have suffered very little from this last Google update. I did come across someone who thought they were a waste of time as well as just the opposite with someone who thought that Squidoo Lenses were ranking very well and the links had great value with Google and were the way to go.
But the general consensus was links from an ACTIVE Squidoo Lens will have some value but nobody really knows how much.
Online Marketing Strategy: Since The Squidoo ‘Slap’
Squidoo has done a lot to redeem itself and really got rid of a lot of spammy content after Google slapped them down several years ago. (Blogger should still be a good bet as part of your online marketing strategy and I’ll cover that in another post.)
One sort of ‘rule’ that still applies when it comes to online marketing strategy with regards to Getting Traffic is writing good, informative, compelling content and getting it out there on websites that have some authority to give some value or weight to the backlink to your website
The key point here is: Good, Informative Compelling Original Content!
Duplicate content will get slapped down by Squidoo as well as Google.
Online Marketing Strategy: An Active Squidoo Lens Affects Your Link
Now a Squidoo Lens will require a little work and also some continuous work as you will need to update your Lens periodically or it will be classified as a ‘WIP’ or ‘Work In Progress’ and this means the link value will be lost. You then have to add content to your Lens to get it to become active again.
So remember: You want your link to be coming from an active Lens.
Online Marketing Strategy: The Squidoo Audience
Let’s also look at the number of people you can reach when you create a Squidoo Lens, people who might never have found you. Compete.com shows that, like most sites, their traffic as far as UNIQUE VISITORS! has bounced around somewhat over the last 6 months from a high of almost 8.7 Million to a low of 7.9 Million to currently stand at 8.4 MILLION UNIQUE VISITORS
Online Marketing Strategy: Using Squidoo
Now your online marketing strategy is focused on getting your marketing message in front of as many people as possible. 8.4 million unique visitors is quite a large audience you can expose yourself to.
If your Lens gets just a little of this traffic from people searching on Squidoo it makes the effort to create a good Lens more beneficial and worthwhile as you are not only getting a few backlinks but a chance to appear in front of a lot of new people.
If you do decide to use a Squidoo Lens as part of your online marketing strategy besides really good content you’ll also want to spend a little time with the design of your Lens to have it attractive and appealing to display your content.
Online Marketing Strategy: A Quick Look At Backlinks
Now there are a lot of places to get backlinks of various value; places like Squidoo, Hubpages, Yahoo answers, Social Bookmarks to name just a few plus many, many more.
As I touched on before how much value is placed on links from the various sites is something no one really knows, but the overall consensus is you HAVE TO GET LINKS and for the average person this is one way to go about it. For an ideal online marketing strategy you’ll want links coming from a variety of sources to have more appeal to Google so Squidoo is a way for you to expand your backlink portfolio.
Also as I stated above there is a lot of grey area when it comes to SEO practices and ranking in Google, (Someone said that they felt doing a Guest Post was a waste of time where as I personally feel it is one of the more relatively powerful links the average person can get.) but during my research one of the principles that popped up often for good, solid SEO was getting good, informative content out there and linking from that content back to your website.
So while Squidoo seems to have lost very little from the Panda and Penguin updates you still need to understand that you want to create a good looking lens with well written valuable information on it.
Building backlinks will take some time but it is a necessary part of your online marketing strategy and it can be done. There is no good way around that statement. Plus with something like Squidoo you are also getting exposure to an audience that uses Squidoo as a way to find information on all sorts of topics. Get content out there for all those eyeballs looking for what you have to offer.
You’ll want to remember to do all you can to SEO the content you do put on a Squidoo Lens.
Online Marketing Strategy: Things To Be Aware Of
A few slightly negative points to consider:
Google might like a site like Squidoo for a while and then decide they don’t for whatever reason. However, note that Squidoo has done fairly well for the last 2 + years and I feel they are focused on staying in Google’s good graces, so to speak, so they don’t get slapped down again.
You are at the mercy of Squidoo so if you are going to go to the effort to create a Squidoo Lens, make that effort sufficient enough so your Lens is active and do the little extra work done the road to keep it active. FOLLOW THE RULES! Don’t get your account suspended though normally they just make it a ‘work in progress’ until you address whatever it is they don’t like.
A few more notes:
Vary your anchor text links as this is one of the things Google is looking at in a negative light, a bunch of inbound links with the same anchor text.
Don’t worry about the ‘DoFollow’ and the ‘NoFollow’ when it comes to the links, from the majority of what I have read the ‘NoFollow’ are still noticed by the search engines. Squidoo apparently uses an algorithm of their own to determine if a link will be ‘DoFollow’ or ‘NoFollow’ and I have no concrete information on that at this time.
Online Marketing Strategy: To Sum It Up
Now you’ll have to decide for yourself if putting in the time and effort to work with a Squidoo Lens as part of your online marketing strategy for linking and exposure is worth it.
I personally am going to get a good Lens going to get myself presented to the Squidoo audience as well as getting a few links back to my site.
So you want to know how to increase web traffic to your web site.
Before I get into that let’s clear up a few things first.
It’s Not ALL About Linking And Backlinks! How About Getting The Reader To Visit Your Site?
The How To Increase Web Traffic Overnight Gimmicks
There are a ton of the ‘get rich quick’ products out there that will promise you a massive increase in web traffic.
The thing is, most of them are gimmicks that will not really deliver any quality web traffic. They will have some ‘system’ that requires very little work, and I hate to say this, but the truth is you will have to do some work, sometimes a lot of work, to really start to get somewhere with your internet business.
The product might actual deliver on its promise of ranking a video high or something else that sounds awesome but it will not translate to an increase in web traffic.
Straight out buying web traffic is a really bad idea in my opinion unless you have a well established business, such as a local business, with a product or service that gives you a high profit and you can then afford paying a high cost per click using pay-per-click ads for example.
Any service that that will send you a lot of traffic to your website cheaply is really just sending garbage as these will be uninterested visitors and you will have also have no idea where this increase in web traffic is coming from.
An uninterested 2 second visitor is worthless.
Bottom line is buying cheap web traffic will not be the targeted web traffic that you really want and you are just throwing your money away.
So for a quick review:
1. The super easy increase web traffic overnight products will rarely work or provide any real benefit.
2. Buying good, targeted web traffic is expensive.
3. Paying for a cheap service to increase web traffic is a total waste of money. They count a visitor who stops by your web site for 2 seconds and then is gone. You won’t get your marketing message across and will not make a dime.
So How To Increase Web Traffic To Your Web Site?
Get LOTS of content out there.
A blog is a great way to get content up on the web.
To further drive traffic to your blog and/or website articles and press releases are still considered to be time honored methods of getting the word out there about your business and getting good backlinks of reasonable value.
Google is always changing and they are very aware of all the tricks people are trying in order to quickly gain bogus links to rank higher in the search results they return.
I am sure you have heard of the horror stories when Google changes it’s algorithm and people have had major web sites disappear.
Quality content is still respected by Google and the phrase ‘Content Is King’ still applies today.
You can also do video as well but right now the focus is on writing quality content and getting it up there on the web.
Places such as Blogger (Which is blogspot.com), Hubpages, and Squidoo are also out there to name just a few.
The site analytics website compete.com shows that for UNIQUE visitors:
Blogger CP: 62 million
Hubpages CP: 7.5 million
ezinearticles CP: 5 million
Squidoo CP: 8 million
Those numbers are for UNIQUE visitors, that’s not counting all the REPEAT visitors!
So MILLIONS of people are going there looking for information. Are you up there with any quality content?
Now remember you are NOT just looking for backlinks to your site, you are looking to get content all over the web where people go and they read your content on another site and then decide to visit your site
So when it comes to how to increase web traffic it’s not just a game of getting links, it is also having someone read your content somewhere else and be interested enough to then visit your site itself.
(Yes I know I repeated myself but that is an important concept to understand)
This is good, targeted web traffic.
People want good information. Written content that teaches them something; has them learn something they hadn’t thought of before.
Give it to them!
Free press release sites might only have 500,000 visitors or less but the content there gets picked up and put on other places on the web as news. This means more links from other sites besides the actual press release site AND can give you more exposure to an audience that might never have found you.
There is always the debate about the value of a link from sites such as Blogger and an article directory such as Ezine Articles, but as I stated above you are also reaching out to millions of potential readers this way.
So What Are Some Good Methods For How To Increase Web Traffic?
WRITE GOOD, INFORMATIVE, QUALITY CONTENT!
Answer A Question, Solve A Problem, Educate Some One In Some Way And Then You Have A Good Chance To Get Them To Visit Your Web Site!
You can just go through these steps:
1. Blogging on your own domain website.
2. Articles and Press Releases.
3. Other places that will allow you to place content for free like Ezine Articles, Blogger, etc
This might not seem very exciting as there is nothing really magical here but this is what has been going on in the world of successful internet marketers for years.
If you’re disappointed, I will not apologize as this is something you need to understand as a basis for a good internet business
So prepare yourself to do a little work and start writing good, informative content and get it up there on the web!
If I start talking about online marketing strategy everyone’s mind immediately goes to getting traffic by ranking, linking, etc.
But let me make this statement: The biggest obstacle you will face when it comes to working on your own to create a successful online business is you. This is because you are a human being and human beings are very weird with minds that can wander and trigger negative emotions.
So I would suggest as part of your online marketing strategy one of the things slightly ‘outside of the box’ that you might want to consider is the positive impact a little organization can have on your online marketing efforts.
Online Marketing Strategy: Organization
Again, most of the time people think of an online marketing strategy as a way to get traffic to their website or a way to make money using the Internet. My point here is how are you going to efficiently and effectively learn and put these online marketing strategies into play?
In my opinion a little organization can go a long way towards making your overall online marketing strategy more effective. Why? Because normally those that are more organized are more productive as well as feeling more relaxed as they have right before them that list of what they are going to do and feel in control of things.
This results in them feeling on top of things and being able to focus on getting one single thing done as fast and efficiently as possible.
Or to put it more simply and personally; A little organization can have you working better, smarter, faster by having your mind free, your body relaxed and your spirit feeling light and free as well. (Screw that defeated feeling!)
Online Marketing Strategy: Making A List
By making a list, and this means physically writing it out or making the list on your computer so you can see it, your mind will be clear of holding onto all of those thoughts and allow you to focus all of your concentration and effort on a single one.
I was told long ago if you can’t sleep at night because one or two things are stuck in your head and your mind won’t let go of them then get up and write it down. Then read it twice, realize it is right there for you to look at in the morning and then go back to bed.
The result of the action of writing it down and reading it seems to somehow get the mind to let go of it.
This especially applies to working at home alone when you sit down at your computer and begin to think of everything you want to get done during the day.
Online Marketing Strategy: The List Creates A Focus On Work
The first thing making a list accomplishes is that it gets you to focus on just your work. You’re not thinking about having to pick up the kids at school in the afternoon.
The rest of the day is blotted out and you are thinking about the work you want to get done. You’re mind is not distracted by thinking about everything as it’s been written down as you can refer to your list at anytime, you know it’s there.
I would also suggest you outline your day as well for all of the same reasons.
Online Marketing Strategy: Prioritizing Your List
Once you have written out the things you want to focus on, go back through the list and prioritize it. Realize that you don’t have to be perfect here, and if you are not sure of what should be the top priorities just pick 3 things and number them 1, 2, 3 and START!
Getting started is an important concept!
Just start doing the first thing you have on your list, whether it is easy or hard, and then just focus on doing that one thing. Everything else should be waaaay back in your mind now which will allow you to apply all of your concentration and effort more freely on just finishing that one task on your list.
Online Marketing Strategy: An Important Tip
Before you go to bed write down 2 or 3 things you want to get down the next day. This can create a shortcut as you can sometimes just sit down and pick 1 of those 2 or 3 things then Bang! You’re off to the races.
One fairly recent change in online marketing SEO is Google’s decision to put a little more emphasis on bounce rate, exit rate, the amount of time a visitor spends on your website and how often visitors return.
Google has the ability to analysis this data and use it to determine a websites importance and value when Google goes to rank a webpage or website and decide how high in the search results to place it.
This is normally referred to as ‘SEO Metrics’ and as mentioned above there has been a shift by Google in putting more emphasis on these factors when determining how high to rank a website or webpage.
Online Marketing SEO: What Exactly Are The Bounce Rate And The Exit Rate?
Let’s define these online marketing SEO terms first so we can understand what we are talking about.
The two most important of these online marketing SEO factors are the ‘Bounce Rate’ and the ‘Exit Rate’ so let’s take a close look at understanding what is meant by these two terms
The ‘Bounce Rate’ is when someone visits a single webpage on your website and then clicks off that webpage without visiting any other page on your website.
The ‘Exit Rate’ is a percentage determined by a visitor leaving a particular page of your website compared to the number of visits that particular webpage has had.
So an ‘Exit Rate’ factor only occurs when someone visits more than one page on your website and that ‘Exit Rate’ is assigned to the particular webpage that was the last page they visited and clicked off from.
Online Marketing SEO: How Do I Find Out What The Bounce Rate And Exit Rate Are For My Website?
The easiest way I know to do this is to use Google Analytics. (I am developing some material on Google Analytics for the very near future.)
What Is A Good Target For Good Online Marketing SEO For The Bounce Rate and The Exit Rate?
A bounce rate of 25% is considered acceptable though in some cases it is mentioned that a keyword phrase can accidentally lead to irrelevant search results.
As an example is someone types in: “How To Get Great Flowers” and they will be presented with sites on Flower Photography, Wedding Flowers, Buying Flowers, and Growing Flowers. However, with the title and the description displayed on the search results returned page, I would expect these irrelevant clicks that would be considered a bounce would be limited quite a bit.
For a website with a natural flow to a last page you would naturally find that page to have a high exit rate.
For a blog such as this website you would want to be concerned with two things:
If your home page had a high bounce rate as well as a high exit rate.
If one or two individual pages have a high exit rate you would want to consider either changing the content or layout of these pages or actual deleting them from your site altogether.
And, of course, if the bounce rate and exit rate is high for your home page you really need to look at what you can change about it from content to layout and quickly address this problem. It could be something as simple as the page taking too long to load or it may be in need of a more extensive adjustment by changing the content and / or the look of the home page.
Online Marketing SEO: Why Are The Bounce Rate and Exit Rate Important to Know?
Good Bye Forever
There are two important reasons for knowing your bounce rate and exit rate for your web pages.
The first is this allows you to further optimize your website and web pages that have a high rate for one or both of these factors, so you can edit these pages to give the more of a ‘Sticky’ quality and keep your visitors interested in your website and web pages and have them spend more time on your website.
The second important reason is that Google knows your bounce rate and exit rate and uses that as part of its equation when it decides how well to rank your website and web pages
When it comes to online marketing SEO factors Google also knows the length of time a visitor spends on any one page of your site as well as the total time a visitors spends on your entire website and factors this into its ranking decision as well.
AwStats in the control panel of your website will only show you the length of time a visitor spends on your website in segments of: 0 to 30 seconds, 30 seconds to 2 minutes, 2minutes to 5 minutes, etc., but it is a good way to get a feeling for how many visitors are leaving in less than 30 seconds to give you an idea of what your bounce rate is.
Eventually you’ll want to get something like Google analytics installed and understand how to use and interpret the data it gives you but if you’re focused on just getting traffic with a relatively new website you can just check AwStats until you decide it is time to devote some of your online marketing SEO efforts towards learning and using Google Analytics
Online Marketing SEO: To Sum Things Up
So the bottom line is, especially for the bounce rate, to be aware of what it is and how it can have a negative effect upon your web site and you web page rankings in Google as well as tell you that you need to experiment and change something up to reduce it so people will stay interested in staying on your website long enough for you to get your marketing message across.
I didn’t give any real solutions towards the online marketing SEO tactic of making your website ‘Sticky’ to reduce the bounce rate but this post is already rather long so I’ll come back tomorrow with a post on methods to create a ‘Sticky’ website and ‘Sticky’ web pages.