Online Marketing Strategy: Links From Squidoo And Hubpages
I spent some time scanning and reading through the web looking for recent, as in the last 45 days, content on the value of getting links to your website from Hubpages and Squidoo.
Now there is a lot of disagreement, as there usually is when looking at almost anything regarding online marketing strategy, but the general consensus leans toward the fact that links from a Squidoo Lens still had a decent enough value that people were creating Squidoo Lenses specifically with a focus of getting a link to their website.
There will always be a grey area and a lot of argument when it comes to linking and different SEO practices as no one really knows exactly what is going on with Google and the new Yahoo/Bing, so I did run into a lot of disagreement.
Now Hupages was hit hard by Google’s Panda update and as a result one of their reactions is it seems that now they do not allow any linking to your own website from hubpages even in your profile. I went in there for a little while and it seemed you could only link to a webpage that was on Hubpages itself.
Squidoo on the other hand seems to have suffered very little from this last Google update. I did come across someone who thought they were a waste of time as well as just the opposite with someone who thought that Squidoo Lenses were ranking very well and the links had great value with Google and were the way to go.
But the general consensus was links from an ACTIVE Squidoo Lens will have some value but nobody really knows how much.
Online Marketing Strategy: Since The Squidoo ‘Slap’
Squidoo has done a lot to redeem itself and really got rid of a lot of spammy content after Google slapped them down several years ago. (Blogger should still be a good bet as part of your online marketing strategy and I’ll cover that in another post.)
One sort of ‘rule’ that still applies when it comes to online marketing strategy with regards to Getting Traffic is writing good, informative, compelling content and getting it out there on websites that have some authority to give some value or weight to the backlink to your website
The key point here is: Good, Informative Compelling Original Content!
Duplicate content will get slapped down by Squidoo as well as Google.
Online Marketing Strategy: An Active Squidoo Lens Affects Your Link
Now a Squidoo Lens will require a little work and also some continuous work as you will need to update your Lens periodically or it will be classified as a ‘WIP’ or ‘Work In Progress’ and this means the link value will be lost. You then have to add content to your Lens to get it to become active again.
So remember: You want your link to be coming from an active Lens.
Online Marketing Strategy: The Squidoo Audience
Let’s also look at the number of people you can reach when you create a Squidoo Lens, people who might never have found you. Compete.com shows that, like most sites, their traffic as far as UNIQUE VISITORS! has bounced around somewhat over the last 6 months from a high of almost 8.7 Million to a low of 7.9 Million to currently stand at 8.4 MILLION UNIQUE VISITORS
Online Marketing Strategy: Using Squidoo
Now your online marketing strategy is focused on getting your marketing message in front of as many people as possible. 8.4 million unique visitors is quite a large audience you can expose yourself to.
If your Lens gets just a little of this traffic from people searching on Squidoo it makes the effort to create a good Lens more beneficial and worthwhile as you are not only getting a few backlinks but a chance to appear in front of a lot of new people.
If you do decide to use a Squidoo Lens as part of your online marketing strategy besides really good content you’ll also want to spend a little time with the design of your Lens to have it attractive and appealing to display your content.
Online Marketing Strategy: A Quick Look At Backlinks
Now there are a lot of places to get backlinks of various value; places like Squidoo, Hubpages, Yahoo answers, Social Bookmarks to name just a few plus many, many more.
As I touched on before how much value is placed on links from the various sites is something no one really knows, but the overall consensus is you HAVE TO GET LINKS and for the average person this is one way to go about it. For an ideal online marketing strategy you’ll want links coming from a variety of sources to have more appeal to Google so Squidoo is a way for you to expand your backlink portfolio.
Also as I stated above there is a lot of grey area when it comes to SEO practices and ranking in Google, (Someone said that they felt doing a Guest Post was a waste of time where as I personally feel it is one of the more relatively powerful links the average person can get.) but during my research one of the principles that popped up often for good, solid SEO was getting good, informative content out there and linking from that content back to your website.
So while Squidoo seems to have lost very little from the Panda and Penguin updates you still need to understand that you want to create a good looking lens with well written valuable information on it.
Building backlinks will take some time but it is a necessary part of your online marketing strategy and it can be done. There is no good way around that statement. Plus with something like Squidoo you are also getting exposure to an audience that uses Squidoo as a way to find information on all sorts of topics. Get content out there for all those eyeballs looking for what you have to offer.
You’ll want to remember to do all you can to SEO the content you do put on a Squidoo Lens.
Online Marketing Strategy: Things To Be Aware Of
A few slightly negative points to consider:
Google might like a site like Squidoo for a while and then decide they don’t for whatever reason. However, note that Squidoo has done fairly well for the last 2 + years and I feel they are focused on staying in Google’s good graces, so to speak, so they don’t get slapped down again.
You are at the mercy of Squidoo so if you are going to go to the effort to create a Squidoo Lens, make that effort sufficient enough so your Lens is active and do the little extra work done the road to keep it active. FOLLOW THE RULES! Don’t get your account suspended though normally they just make it a ‘work in progress’ until you address whatever it is they don’t like.
A few more notes:
Vary your anchor text links as this is one of the things Google is looking at in a negative light, a bunch of inbound links with the same anchor text.
Don’t worry about the ‘DoFollow’ and the ‘NoFollow’ when it comes to the links, from the majority of what I have read the ‘NoFollow’ are still noticed by the search engines. Squidoo apparently uses an algorithm of their own to determine if a link will be ‘DoFollow’ or ‘NoFollow’ and I have no concrete information on that at this time.
Online Marketing Strategy: To Sum It Up
Now you’ll have to decide for yourself if putting in the time and effort to work with a Squidoo Lens as part of your online marketing strategy for linking and exposure is worth it.
I personally am going to get a good Lens going to get myself presented to the Squidoo audience as well as getting a few links back to my site.
There are many instruments of affiliate marketing which you can use, when you work through the Internet. However, it doesn’t mean that you should use them all. You decide yourself what tools it is better to use for you.
Remember, we are experts in affiliate marketing, and we should understand that there are a lot of tools.
Keyword research tool is very important if you work into affiliate marketing.
You can try different services, but I like more the Wordtracker. It is very good for me because I like to go deeply to my keyword research. I completely recommend using the tool of keyword research. For some initial research of a keyword I recommend the Tool of keyword Research from Google, and SEO Book. Both of these services you can use free of charge.
You should use the good tool of keyword research because keyword research – one of the very first things which you should make before you will organize work of other tools.
The Blogging platform.
There are many different blogging platforms, which you can find online. Try to check one of them, for example, WordPress. For me using of a WordPress brings me the big advantage. At the first, you don’t need skills of a web design, only capture the free subject from web site WordPress. At the second, Google loves blogs – you shouldn’t create the map of own site as you have to with usual web site. At the third, Blogging is an excellent method to communicate with your audience. If you send traffic to the blog, people, more possibly, will buy, because people still consider a blog as the information environment contrary to sale of media as the web site.
This tool is extremely important into affiliate marketing. You should develop and be always on top as the Internet expert in marketing. Forums – a magnificent place to see what works on people, and understand market tendencies. You can capture some bonus information from them as there are some really good experts in marketing who hang out there. Study what exactly works on people, consider acceptance of different methods and tools.
Need more details on affiliate program promotion? Then you are invited to check out this affiliate program marketing software site. It is the right place on the Internet where you can get info about pdf branding software for affiliates and create affiliate program photo ads for affiliates as well as much other.
Also I would like to share some general tips. These days the Internet technologies give you a really unique chance to choose what you need at the best terms which are available on the market. Strange, but most of the people don’t avail themselves of this opportunity. In real practice it means that you must use all the tools of today to get the information that you need.
One more thing. The topic has become very popular recently. So search Google or other search engines. Visit various social networks and look through topics which are related to yours. Go to the niche forums and participate in the discussion. All this will help you to build up a concept of such kind of work.
P.S. And with that I would recommend you to sign up for the RSS on this blog as we will do everything possible to keep this blog tuned up to the day with new info about the topic and other important issues.
How to increase webtraffic
In modern competitive business world everyone is trying to get more valuable customers or clients. In the real business world, the only thing you require is the location with potential customers. However, it is different for the virtual world. In case of online business, regardless of what you are planning to promote or what your business is all about, you have to grab some web traffic. The whole success of your internet business depends on the amount of web traffic you can attract to your website. Here everything is very simple – the more web traffic you generate, the more you succeed.
You have to know that web traffic denotes a few things. It could refer to the amount of page views, unique visitors, hits on the website or the amount of sessions. Remember that all these could show you the extent of web traffic you have. But the strategies to increase web traffic are not same for all. Keep in mind that some websites aim to increase the amount of subscribers while others like to push the amount of page views.
As well there are some of the web masters who prefer to count the amount of hits on the website as the web traffic that is not the exact indicator of web traffic.
You have to know that search engine optimization is the most vital step to increase web traffic of any website. As a rule, it involves the appropriate and unique keywords best describing your website as well as its business purposes. In fact, a keyword phrase consists of two and more words. While doing search engine optimization for increasing the amount of web traffic, it will be much better to avoid single keywords.The other factor to consider is placement and frequency of keyword phrases on your web page. Because they play a crucial role in the organization of your website, the more appropriately you could do the more web traffic you will get as a result.
Small wonder that every site requires web traffic today as it directly influences one’s online business. There exist many ways to attract traffic and one can make use of free traffic which can be got on this web traffic site.
Web Traffic And Different Types Of Paid Advertising
Of course, the easiest and fastest way to actually increase your web traffic is to pay for advertising. In fact, there are several various types of paid advertising: by view, clicks or impressions. However, paid web traffic is really affective when you definitely need to drive it quite fast and also when you are obviously trying to capture leads in your own niche.
Well, the first kind of paid advertising is certainly Pay-Per-Click. And thus you actually set up your own ad, your daily budget and also bid per click. Besides, you will be charged only when some individuals really click on your ad. For sure, once you have surely hit your daily limit, your ad will definitely stop showing until the next day.
Moreover, depending on your keywords, you may only need to pay just as low as five cents per click. Of course, if you are actually in a quite competitive niche and if you are targeting some widespread keywords, you should not be surprised if you possibly need to bid a bit more money per click. But to really reduce your cost per click, you need to aim for some long tail keywords with less competition. In fact, Yahoo Search Marketing and also Google AdWords are only two of the most widespread PPC options that are available out there.
In addition, cost per thousand impressions and Pay-Per-View definitely work differently than famous PPC. And thus in PPV you actually pay for each time your ad is really viewed, whilst in CPM you clearly pay for every one thousand time your ad appears. Well, CPM is mainly the cheapest kind of advertising, but the results are commonly not as good as with PPC.
And finally, another popular kind of paid advertising which is gaining popularity these days is Cost-Per-Action. For sure, CPA certainly works differently than some other kinds of advertising, because it actually requires visitors to perform an exact action before you really pay.
It is not surprising that every site requires website traffic today as it directly influences one’s online business. There exist lots of ways to attract traffic and one can even get free traffic which can be got on this free traffic site.