orthodontics

Frequently Asked Questions

1. Why do people need braces?
There are many reasons one person may need braces: crowded teeth, missing teeth, extra teeth, jaws not growing right, bad overbite, open bite and the list continues. Not everyone needs braces if they go early enough to the orthodontists and have their teeth checked out.
2. What is the best age for braces?
There is NO best age for braces as all ages can be treated. However, the best time to be seen by an orthodontist is around 7 years old. At 7, any jaw growth problems can easily be corrected.
3. What is Phase I Treatment?
It means that if a problem exists (such as a bad overbite or a lot of crowding of teeth) treatment can or will be started as early as 7 or 8 to correct the problem. Most of the time, Phase I Treatment can save the patient from extraction of good permanent teeth, headgear or major jaw surgery.
4. What is Phase II Treatment?
Phase II Treatment is treatment with “braces”. Patients who have had Phase I Treatment to take care of a major problem (severe overbite or crowding) may need some type of Phase II Treatment with braces to detail their bite. However, not everyone needs Phase II Treatment. For someone who does not have Phase I Treatment but needs braces, they go directly to Phase II Treatment (that is, treatment with full braces).
5. How do braces work?
Braces work by putting light forces on teeth through special wires. Orthodontists also use special rubber bands to bring teeth into the right position. Treatment takes some time because teeth move slowly (only 1mm a month or less) into the right position.
6. Does it hurt to put braces on?
No, the braces are put on with special cement. However, in the beginning, teeth may become a little sore once they start moving.
7. How long does it take to put braces on?
The appointment to put the braces on is 1½ hours but to actually cement the braces in place will take approximately 10-15 minutes.
8. How long does treatment take?
Depending on the severity of a case, it could take as little as 6 weeks or up to 20-24 months for complete treatment. Once treatment is started, a patient would be seen every 8-12 weeks depending on their needs.
9. Do you talk funny with braces?
Just like anything new, it takes about a week to get used to the feeling. Most people adjust very well and have no problems.
10. Can you play sports with braces?
Yes, but with much care. You may need a mouth-guard to prevent injury and damage to the braces, your teeth and gums. We will gladly provide one for you.
11.Can I eat anything with braces?
No. There are some restrictions. We ask that you avoid sticky or hard foods (such as caramel, sticky gum, candy, popcorn, etc.). A little extra care with what you eat can go a long way and can prevent braces from breaking or becoming loose.
12.Can you get a “shock” if braces are touched with something metal (fork, spoon, etc.)?
Usually not.
13.Can the braces set off alarms in stores or airports?
No, the metal is stainless steel and does not set off alarms.
14. What are rubber bands and why do people need them?
Rubber bands bring the teeth together to make them fit perfectly. Most people need them at the end of treatment for a couple of months.
15. What are retainers and who needs them?
After treatment is finished, retainers are given to hold the teeth in position until they become used to their new “home”. All patients need retainers and Dr. Petrol will instruct you to wear them according to your personalized needs.
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Tongue Thrust

The Inside Story

Dr. Petrol cares not only about the correction of your teeth, but she is also concerned that your teeth remain as nice as they possibly can. If a potential tongue thrust problem has been discussed, naturally you’ll want to know all you can about this additional therapy. This information can help. These are the questions most often asked about Orofacial Myology and the answers will give you the inside information.

Q. What is “tongue thrust”?

A. “Tongue thrust” is the everyday name for an orofacial muscle disfunction. It refers to the resting of the tongue against the teeth, and/or pushing the tongue against the front or side teeth, or both, during swallowing. This force or pressure generally causes the teeth to move.

Q. Is this something new?

A. Although information about tongue thrust is not yet widely known, the dental field has been studying the problem since the 1930’s. In addition, speech pathologists began actively doing research and therapy for tongue thrust in the 1950’s, Research and treatment are ongoing today.

Q. Do many people have this problem?

A. You’re definitely not alone! A tongue thrust type of swallow is present in all babies, in about half of the population of five-year-olds, and in about one third of eight-year-olds. This is the age when it is most noticeable, It is also present in one-fourth to one-third of adults.

Q. Do I really swallow that often to hurt anything? And how does swallowing affect the position of my teeth?

A. Most people swallow between 800-1500 times each day. We all swallow saliva 24 hours a day, in addition to liquid and food during meals and snacks. A person with a tongue thrust problem exerts at least a pound of pressure against the teeth every time he or she swallows. This frequent force, combined with resting the tongue against the teeth most of the day and night, can potentially cause considerable tooth movement.

Q. Now that I’m aware of the problem, couldn’t I correct it on my own?

A. Trying to do this does not usually result in a permanent change. Learning the new swal­lowing technique involves more than a position change. It is a series of movements requiring the coordinated efforts of eight oral-facial muscles. Normally, people with a tongue thrust problem use only one or two muscles.

Q. What will happen if I don’t change my tongue thrust swallowing pattern?

A. The end result is that your teeth may go back to, or stay, in their malocclusion. Your openbite, or overjet (protrusion of the teeth), or spaces between your teeth, will remain the same, or possibly get worse. If you don’t have braces on your teeth yet, this is the ideal time to begin therapy! Otherwise, your teeth may continue to move in the direction that you don’t want them to. Braces may only temporarily fix the problem. Relapse is very probable.

Q. I am already wearing braces. Why wasn’t I told about this problem sooner?

A. Tongue thrust is not always readily obser­vable at first glance. Although most ortho­dontists/dentists and their staffs thoroughly check every patient, at times, for various reasons, the tongue thrust is not identified right away. When the teeth are especially difficult to correct or they relapse into their former position, this then signals a potential tongue thrust problem. As both professionals and the general public become more informed about this muscular dysfunction, it is anticipated that it will be identified sooner in the orthodontic process.

However, you should be aware that if you are currently wearing braces, your tongue thrust could be competing with the re-alignment of your teeth and interfering with the purpose of the braces. You could end up wearing your braces longer than you had planned.

If you have worn braces, and they are now off, there is a good possibility that your teeth may lapse back to or near their original position. We certainly don’t want that to happen!

Q. I’m still not sure that I (or my child) have this problem. What are some of the symptoms of tongue thrust?

A. Some of the symptoms of a possible tongue thrust problem are:

1. Low, forward tongue resting posture.

2. Breathing through an open mouth, instead of the nose.

3. Thumb-sucking, as a small child.

4. Problems saying the “s” sound. If you’re still not sure, pay attention to where you place your tongue when you are relaxed. Does your tongue rest in the middle of your mouth and/or does it touch the front teeth?

Q. Is there a “best” age to successfully enter myo-functional therapy?

A. A mature seven-year-old can usually understand the principles of the full therapy program, and will accept the responsibility for practicing. However, younger children can learn basic corrective techniques.

Q. Is there an upper age limit for successful therapy?

A. Happily, there is no upper age limit, Adult patients are well motivated, practice faithfully, and consequently, make excellent progress.

Q. I’ve been swallowing this way for a long time. Does “myo-functional therapy” really work to correct my tongue thrust?

A. Yes. Myo-functional therapy really can work, and it can be the critical factor in maintaining your straight teeth. Although most of us typically don’t think about how we swallow, we can learn to focus on the swallowing process and make changes. The activities are easy to understand and to do.

One final note—as this basic swallowing problem becomes more widely known and identified, you will see many people who call themselves “professionals” advertising this type of therapy. Be sure to choose a therapist who is a certified Orofacial Myologist, preferably accredited through the Interna­tional Association of Orofacial Myology (IAOM). It is also beneficial to choose a specialist who has a degree or background in either speech pathology or a dental field.

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The Braces

We are pleased you have chosen our office to provide your orthodontic care. We enjoy working with both young people and adults. Helping people improve their appearance and dental health is our greatest reward.

Dr. Petrol is committed to providing you with the best possible orthodontic care.

Success in your treatment depends largely upon patient cooperation. If braces are worn properly and checked regularly, the best results can be attained in the shortest amount of time. Both the estimate of time required to complete treatment and the fee for this care are based on the assumption that there will be full cooperation.

Orthodontic Treatment is a Team Effort and you are the Star Player!

Know the Appliance:

1. BAND

2. BRACKET

3. TIE WIRE

4. ARCHWIRE

5. ELASTIC LIGATURE

6. ELASTIC

7. HEADGEAR TUBE

8. BUCCAL TUBE

1.Brackets or bonds are �glued� onto the front surfaces of the teeth. They work only when they remain glued to the teeth. Patients will break the brackets or bonds off the teeth if they eat the wrong type of foods, have a habit of �picking at their teeth�, chewing their fingernails, pens or pencils or are accidentally hit in the mouth.

2.Bands are cemented around the entire tooth. A great deal of care is taken to find the right size band to fit each tooth. Bands will become �loose� if the cement bond breaks down between the tooth and the band. Chewing sticky foods and large wads of bubble gum will actually pull the band off the tooth.

If a band or bracket loosens, please call the office for an appointment to have it removed, replaced, or re-cemented. If a band comes off, bring it to the office in a small box so it won’t be crushed. Unnecessary delay may cause gum irritation, tooth decalcification or possibly decay.

3.Separators are placed between certain teeth to make room for the bands. They will feel like a piece of meat is caught between your teeth. They may cause a slight bit of discomfort depending on how tight your teeth fit together. You may wish to take some Tylenol. If they should fall out, please call the office. It might be necessary to replace before your Banding appointment.

4.Arch Wires are the main wires, which act as tracks for the teeth to follow.

A-Lastics or Ligatures�are used to tie the arch wires to the brackets. A-Lastics are tiny rubber bands and ligatures are tiny fine wires. Occasionally a ligature loosens and will jab into the inside of your mouth. Just push it back into place using a pair of tweezers or eraser.

Bite Plates: If you are required to wear a bite plate, it should be worn ALL THE TIME except while eating or if instructed otherwise. Always bring it with you to your appointment.

Headgear: If you are required to wear a headgear, it should be worn NO LESS THAN 14 hours a day. It has many uses and is a CRUCIAL part of your treatment. Always bring it with you to your appointment.

Retainers: When treatment reaches the stage that the braces are to be removed, you will be fitted with a retainer. The retainer is a very important part of treatment and should be worn until the teeth are in a fixed position. It is important that you wear your retainers as instructed; otherwise the teeth maydrift back to their original positions. In certain situations, retainers must be worn indefinitely to insure stabilization of teeth. Think of your retainers as pajamas for your teeth! You might wish to wear them nightly!

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At what age should someone come in for an exam?
We recommend that children have their first orthodontic appointment between the ages of seven and eight. If you are past that age, don’t worry! We have procedures designed specifically for adults, and as long as you have the desire for straight, aesthetically pleasing teeth, we’re the place for you!
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Will any of this hurt?
At the start of treatment, it is not uncommon to have some irritation of the tongue, lips, or cheeks. This can be relieved with warm salt-water rinses 4-6 times a day and usually dissappears in a few days. Also, there may be some mild discomfort from tooth movement. If there is any pain, headache medicine such as Tylenol should help.
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How long will I have to wear my braces?
Duration of treatment varies on the complexity of your case. Each case is different, but as a general guideline, our new technology allows us to reduce the typical 24-month treatment time to 18 months or less!
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Will I still be able to play sports while in treatment?
Absolutely! Most of our teenage and adult patients participate in sports. The braces of tomorrow are designed with the activities of today in mind. There are a variety of mouth guards and protective appliances specially designed to protect your mouth and braces.
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What foods should I avoid while in treatment?
While in treatment, it is important to minimize the consumption of foods that are high in sugar. We have also found that chewing on pens, pencils, fingernails, and hard, sticky, or chewy foods can damage your braces. Some aditional foods to avoid are: caramel, Tootsie rolls, Doritos, gum, taffy, and other foods of that nature. In addition, it is important to cut all foods into smaller, bite-sized pieces for consumption.
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What should I do if a bracket comes loose or an appliance breaks?
If anything breaks or comes loose, please call our office as soon as possible to let us know and make schedule changes accordingly. If a bracket comes loose, you can attempt to isolate it and fix it into place using wax until you can be seen. If anything such as a retainer or any Phase I appliance break, please save the pieces so they may be repaired.
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Do I still need to get my regular dental checkups?
Absolutely! We have a strong working relationship with out referring dentists. General hygiene is vital to the strength and cleanliness of your teeth. Regular brushing and flossing are necessary for your teeth to stary healthy and great-looking when your braces come off.
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When my braces come off, will I have stains on my teeth?
Our smaller brackets make it easier to clean your teeth than normal braces, which means a lessened chance of staining. That’s one reason we developed the skills to use the braces we do–to keep your teeth in tip-top shape. With proper home care and regular visits to your family’s dentist, staining should not be a problem.
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How much does it generally cost?
The cost of orthodontic treatment varies due to the type of treatment decided upon and the number of months necessary to complete treatment.
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The consultation appointment consists of a thorough clinical examination followed by a comprehensive discussion. Dr. Kogod and his staff are compassionate and sensitive to the anxiety that some children and adults have before their consultation appointments. They are nervous and more concerned that they experience pain during the examination. Often people are just “scared that it’s going to hurt.” Since people may never have been seen in an orthodontist’s office, their only reference is their experience with a dentist. At the dentist’s office they may have received injections with needles to have a cavity removed with a drill. For orthodontic examination, no needles or drills are used. The examination does not hurt; the examination is absolutely painless.

Dr. Kogod is interested in learning the reason or reasons why orthodontic treatment is being considered. For example, some adults have said, “I don’t like the way my teeth look.” Or others may say, “I’ve noticed over the years that my teeth have shifted.” For others, they may have lost a tooth and their dentist suggests straightening their teeth before an implant can be put in.This is referred to as the chief complaint. Any relevant background information is also helpful. For example, “I had braces as a child, but I didn’t wear my retainers” or “My teeth started to shift before my wisdom teeth were taken out” or “I grind my teeth at night.”

For most children, their dentist or pedodontist has observed a problem with the bite or a problem with erupting adult teeth and has recommended an orthodontic consultation. For example, a parent may be told that there is a problem with the back teeth, like a crossbite or that there is not enough room for an erupting adult tooth; or that there is a problem with the front teeth, like an open bite, commonly due to a thumb sucking habit. These are common problems that occur in younger children who have a combination of baby or primary teeth and adult or permanent teeth.

Dr. Kogod, just like the dentist, will look at your teeth. But as an orthodontist, Dr. Kogod also looks closely at the shape of your face, especially at your profile. Dr. Kogod believes that the difference between a good orthodontic treatment result and a truly spectacular orthodontic treatment result has to do with where those teeth are in the face. Dr. Kogod and the orthodontists with a similar treatment philosophy refer to this as “face-driven” treatment. So, for Dr. Kogod, his examination of you or your child starts with the profile.

Anything you can tell Dr. Kogod about your or your child’s teeth and mouth is helpful. These include night grinding; acid reflux; speech issues; mouth breathing; and tongue thrusts. Family histories are important and may be helpful since the occurrence of missing teeth is a trait that is passed along genetic lines.

To summarize, the examination is a process where Dr. Kogod essentially takes an inventory of the your facial features, teeth and gums, and jaw joints so that he can tell you exactly what is necessary to properly fix your teeth. Dr. Kogod will explain everything to you in plain English. He will give you his opinion with regard to the appropriate orthodontic treatments that could be used to address your chief complaint and to correct the alignment of your teeth or bite problem. He will answer any questions that you might have and respond to other orthodontic opinions that you may have gotten previously. And finally, Dr. Kogod will tell you how long it will take to complete treatment.

The office manager or patient coordinator will give you the TREATMENT FEE and discuss the FLEXIBLE AND CONVENIENT PAYMENT OPTIONS. She will explain the next step in the process, DIAGNOSTIC RECORDS, and give you the fee for the records.

Understand that you have made no commitment to proceed with treatment if you have records taken. The diagnostic records are absolutely necessary, however, for Dr. Kogod to thoroughly review. Although Dr. Kogod is completely confident with the information he has discussed with you during the consultation appointment, he thoroughly analyzes the diagnostic records to confirm his diagnosis and to finalize your orthodontic treatment plan. The diagnostic records are yours. You may take them with you to obtain additional orthodontic opinions.

In Dr. Kogod’s office, you will NEVER feel pressured to hastily make a decision. As Dr. Kogod frequently says, “There is no emergency here!” Dr. Kogod says that “there is a best time for everybody” and refers to “windows of opportunity.” With regard to orthodontic treatment for children specifically, there are periods in a child’s development when certain bite problems can be treated most easily and effectively with the greatest opportunity for a successful treatment outcome.

With regard to teen and adult orthodontics, Dr. Kogod understands that for most people, they have been thinking about “fixing their teeth” for a long time. He knows that for most teenagers and adults, they have been battling with their parents or themselves just to make the consultation appointment; just to find out what it would take to fix their teeth; even though they already know that they need braces, but remain hopeful that there is the slightest chance Dr. Kogod will say that all they need is a retainer. Dr. Kogod understands this. Again, Dr. Kogod will tell you exactly what you need to know so that you can “think about it.” When you leave, however, unlike when you came, will have all the information you need to make an INFORMED decision for you or your child. Be assured that Dr. Kogod and his staff will be there when you are ready.

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Thumb Sucking

THE THUMB SUCKING DILEMMA
What? Me worry?…

One troubling concern for parents of small children is non-nutritive sucking of thumbs, fingers, pacifiers, or bottles. Will non-nutritive sucking (NNS) lead to orthodontic or facial growth problems? At what age does damage start? Should I encourage my child to stop sucking or wait until the habit is given up naturally? Will forcing a child to give up NNS cause them to develop a substitute habit or psychological disturbance?

Authorities in the field of dental and facial development agree that prolonged NNS can lead to disturbances in tooth position, facial growth and speech development.

The amount of damage is related to the frequency, intensity and duration of the habit, and often needs to be professionally evaluated. The important thing to realize is that the digit or pacifier sucking habit is only part of the picture. The real danger is that the sucking habit changes the dental and oral environment in ways that encourage other, more permanent, problems such as tongue thrust swallowing and abnormal resting position of the tongue. These habits are dangerous because they are more difficult to observe. They are subconscious and therefore, hard to break, and they often continue the problems of facial and dental development even after the NNS habit has been given up.

Studies show that 50%-70% of children have NNS habits in the first year of life. During this period, NNS is considered normal and perhaps even beneficial. By age four, this percentage is reduced to 25%. By this age, any real benefits of NNS are gone, and all that remains is empty habit. The danger of permanent effects on teeth and jaws is becoming very real. In addition, there are other health and social adjustment problems such as peer rejection which can become problematic as a child makes the transition from close ties with parents at home to a school environment.

Methods of discouraging NNS habits vary greatly, ranging from simple behavior modification problems, to reminders and mild impedances like a sock or glove, to dental devices such as “rakes” or “spurs” that definitely make sucking less pleasurable. Scientific studies have shown that encouraging a child to give up an NNS habit rarely causes the development of nervous habits. To the contrary, giving up sucking usually marks a period of improved self-esteem and social adjustment.

Factors common to all cessation methods are; the desire to stop on the part of the child, the maintenance of the child’s self-esteem and the caring support of family and involved professionals. It is important that the child views the habit correction not as punitive but as something that is beneficial and will help him or her accomplish a goal.

Age five is then the upper limit of when non-nutritive sucking should be discontinued. Warning signs to look for are:

DENTAL AND FACIAL WARNING SIGNS

*Upper front teeth spaced or protruding in front of lower front teeth.
*Upper front teeth don’t show enough and seem pushed up under the lip.
*Bite is “open” in front and upper teeth don’t cover the lowers.
*Tongue seems visible or protruding.
*Upper row of teeth appears to narrow for the face.
*Lips are apart at rest.
*Lower jaw often seems to be moving or wiggling.
*Lower jaw and chin are shifted to one side.

BEHAVIORAL WARNING SIGNS

*Age five or older.
*Vigorous sucking.
*Sucking at school or during the day at home.
*Family arguments regarding the habit.

SPEECH WARNING SIGNS

*Lisping (using the tongue to help pronounce sounds like “S”).
*Substitution of “th” for “s” as in “thither” instead of “sister.”

(Note the above speech signs are normal when upper front baby teeth are missing while being replaced by permanent teeth.)

Dental, speech or other professionals can help in ways other than by placing discouragement devices. It is often possible for an interested bu independent authority to have more impact and success in convincing a child to abandon sucking habits by pointing out the damage that is occurring. When professionals become involved, and the issue is no longer confined to the parent and the child, the sucking habit is less likely to become grounds for a parent/child power struggle.

We recommend examination by an orthodontist at age five if a habit persists, and at age seven if a habit has been given up but any of the above warning signs remain.

An excellent book with more information on this subject is “David Decides” by Susan M. Heitler, Ph.D. It is available at some book stores. We have a copy at our office which we would be pleased to loan.

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Our Philosophy

WHAT MAKES A WINNING SMILE?

IT’S MORE THAN STRAIGHT TEETH! And why do some people appear radiant after orthodontic treatment – while others have straight teeth but an unnatural appearance to their smile? The answers to these questions are found in a branch of orthodontics called Facial Orthopedics. For many years orthodontists have been improving the appearance of young people and adults by straightening crowded or poorly aligned teeth. However, some orthodontists have discovered there is more to an attractive smile than straight teeth. More important than perfect alignment is the position of the front teeth related to the rest of the face. In a “winning smile,” the teeth must properly support the lips and not appear “tipped in.” The upper teeth “fill the smile.” The profile should look attractive and balanced. These goals are not always accomplished by orthodontic treatment alone.

The bones of the upper and lower jaw are the foundation for the teeth. The growth of the jaws is considered by some orthodontists to be genetically determined and unchangeable. They wait until all permanent teeth are present and then determine whether there is enough room for the teeth. If the teeth seem larger than the jaws, this orthodontist removes some teeth so that the others will fit the small jaws. In other cases, if the lower jaw does not grow forward enough to match the upper, the upper teeth are pulled back against the lower teeth creating a very unnatural look. The lips sink inward, making the nose appear large. The face has an unnatural appearance. The teeth appear straight, but the face has changed.

An orthodontist who understands Facial Orthopedics knows that the muscles surrounding the teeth and jaws play an important role in establishing proper jaw size and alignment. Thumb sucking, mouth breathing, and improper swallowing have been targeted as prime causes of improper jaw development. He believes that is the jaws are not properly formed, orthodontic “tooth repositioning” alone cannot create a balanced face and attractive smile. The foundation must first be corrected if the end result is to be a fully natural “winning smile.” Only Facial Orthopedics can do that.

By starting treatment between age seven and ten when the head is growing, the orthodontist has a “window of opportunity” to influence the growth of the jaws and to change bad habits. He works with other medical specialists to establish proper breathing and tongue habits. He uses jaw growth stimulators and limited braces to guide the jaws to the proper size and position before the last permanent teeth erupt. In most cases, he can avoid the severe crowding and misalignment of teeth that necessitates extraction of permanent teeth. This interceptive phase of treatment lasting twelve to eighteen months is followed by an “intermission” while the remaining permanent teeth are erupting. After the early orthopedic phase of treatment and the intermission, braces are usually required on the permanent teeth to perfect their alignment for the best appearance and function. However, the length of time that braces are worn during the teen years is usually reduced. The results of this interceptive approach are a more attractive facial appearance and a “winning smile.”

Older children who have all their permanent teeth can also be helped by orthopedic procedures. Facial growth can be influenced until the mid-teens, but to a lesser degree. The orthodontist who uses Facial Orthopedics and standard braces combines the best of both methods. The advantages of this combined therapy are many:

*More balanced facial features
*Avoidance of extraction of permanent teeth
*Less time in braces during teen years
*Reduced use of headgear
*Bad habits corrected early
*Improved speech development
*More treatment accomplished early
*A “winning smile!”

If Facial Orthopedics brings about such dramatic results, why don’t all orthodontists use these techniques? Some orthodontists simply concentrate only on straight teeth and a good bite and ignore the “art” that is part of creating a beautifully balanced face and smile. Or, they may be participating in an insurance plan which does not provide for Facial Orthopedics. Of course, not all children who need orthodontics need orthopedic procedures. But, if they do, the orthodontist who is also a facial orthopedist can make a difference. He has the training and experience to combine the best treatment methods to achieve a truly radiant smile. As with all good things, extra effort is required to achieve “a winning smile.” But when it comes to your child’s facial appearance, the best result is what you should expect. We all have our smile for a lifetime. You want that smile to be the best that it can be. And that may mean starting early to build a proper foundation.

The ideal time for an orthodontist to evaluate your child is seven years of age. Although many family and children’s dentists recognize the early signs of developing problems, it is not necessary for you to be referred before calling for more information. There is no charge in our office for an initial evaluation.

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internet marketing 1.12

heavily used by other=this AI article

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Sep

21

By
Scott
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Online Marketing Strategy: Links From Squidoo And Hubpages
I spent some time scanning and reading through the web looking for recent, as in the last 45 days, content on the value of getting links to your website from Hubpages and Squidoo.

Now there is a lot of disagreement, as there usually is when looking at almost anything regarding online marketing strategy, but the general consensus leans toward the fact that links from a Squidoo Lens still had a decent enough value that people were creating Squidoo Lenses specifically with a focus of getting a link to their website.

There will always be a grey area and a lot of argument when it comes to linking and different SEO practices as no one really knows exactly what is going on with Google and the new Yahoo/Bing, so I did run into a lot of disagreement.

Now Hupages was hit hard by Google’s Panda update and as a result one of their reactions is it seems that now they do not allow any linking to your own website from hubpages even in your profile. I went in there for a little while and it seemed you could only link to a webpage that was on Hubpages itself.

Squidoo on the other hand seems to have suffered very little from this last Google update. I did come across someone who thought they were a waste of time as well as just the opposite with someone who thought that Squidoo Lenses were ranking very well and the links had great value with Google and were the way to go.

But the general consensus was links from an ACTIVE Squidoo Lens will have some value but nobody really knows how much.
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Online Marketing Strategy: Since The Squidoo ‘Slap’
Squidoo has done a lot to redeem itself and really got rid of a lot of spammy content after Google slapped them down several years ago. (Blogger should still be a good bet as part of your online marketing strategy and I’ll cover that in another post.)

One sort of ‘rule’ that still applies when it comes to online marketing strategy with regards to Getting Traffic is writing good, informative, compelling content and getting it out there on websites that have some authority to give some value or weight to the backlink to your website

The key point here is: Good, Informative Compelling Original Content!

Duplicate content will get slapped down by Squidoo as well as Google.
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Online Marketing Strategy: An Active Squidoo Lens Affects Your Link
Now a Squidoo Lens will require a little work and also some continuous work as you will need to update your Lens periodically or it will be classified as a ‘WIP’ or ‘Work In Progress’ and this means the link value will be lost. You then have to add content to your Lens to get it to become active again.

So remember: You want your link to be coming from an active Lens.
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Online Marketing Strategy: The Squidoo Audience
Let’s also look at the number of people you can reach when you create a Squidoo Lens, people who might never have found you. Compete.com shows that, like most sites, their traffic as far as UNIQUE VISITORS! has bounced around somewhat over the last 6 months from a high of almost 8.7 Million to a low of 7.9 Million to currently stand at 8.4 MILLION UNIQUE VISITORS

Squidoo
Online Marketing Strategy: Using Squidoo

Now your online marketing strategy is focused on getting your marketing message in front of as many people as possible. 8.4 million unique visitors is quite a large audience you can expose yourself to.

If your Lens gets just a little of this traffic from people searching on Squidoo it makes the effort to create a good Lens more beneficial and worthwhile as you are not only getting a few backlinks but a chance to appear in front of a lot of new people.

If you do decide to use a Squidoo Lens as part of your online marketing strategy besides really good content you’ll also want to spend a little time with the design of your Lens to have it attractive and appealing to display your content.
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Online Marketing Strategy: A Quick Look At Backlinks
Now there are a lot of places to get backlinks of various value; places like Squidoo, Hubpages, Yahoo answers, Social Bookmarks to name just a few plus many, many more.

As I touched on before how much value is placed on links from the various sites is something no one really knows, but the overall consensus is you HAVE TO GET LINKS and for the average person this is one way to go about it. For an ideal online marketing strategy you’ll want links coming from a variety of sources to have more appeal to Google so Squidoo is a way for you to expand your backlink portfolio.

Also as I stated above there is a lot of grey area when it comes to SEO practices and ranking in Google, (Someone said that they felt doing a Guest Post was a waste of time where as I personally feel it is one of the more relatively powerful links the average person can get.) but during my research one of the principles that popped up often for good, solid SEO was getting good, informative content out there and linking from that content back to your website.

So while Squidoo seems to have lost very little from the Panda and Penguin updates you still need to understand that you want to create a good looking lens with well written valuable information on it.

Building backlinks will take some time but it is a necessary part of your online marketing strategy and it can be done. There is no good way around that statement. Plus with something like Squidoo you are also getting exposure to an audience that uses Squidoo as a way to find information on all sorts of topics. Get content out there for all those eyeballs looking for what you have to offer.

You’ll want to remember to do all you can to SEO the content you do put on a Squidoo Lens.
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Online Marketing Strategy: Things To Be Aware Of
A few slightly negative points to consider:

Google might like a site like Squidoo for a while and then decide they don’t for whatever reason. However, note that Squidoo has done fairly well for the last 2 + years and I feel they are focused on staying in Google’s good graces, so to speak, so they don’t get slapped down again.
You are at the mercy of Squidoo so if you are going to go to the effort to create a Squidoo Lens, make that effort sufficient enough so your Lens is active and do the little extra work done the road to keep it active. FOLLOW THE RULES! Don’t get your account suspended though normally they just make it a ‘work in progress’ until you address whatever it is they don’t like.
A few more notes:

Vary your anchor text links as this is one of the things Google is looking at in a negative light, a bunch of inbound links with the same anchor text.
Don’t worry about the ‘DoFollow’ and the ‘NoFollow’ when it comes to the links, from the majority of what I have read the ‘NoFollow’ are still noticed by the search engines. Squidoo apparently uses an algorithm of their own to determine if a link will be ‘DoFollow’ or ‘NoFollow’ and I have no concrete information on that at this time.
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Online Marketing Strategy: To Sum It Up
Now you’ll have to decide for yourself if putting in the time and effort to work with a Squidoo Lens as part of your online marketing strategy for linking and exposure is worth it.

I personally am going to get a good Lens going to get myself presented to the Squidoo audience as well as getting a few links back to my site.
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Aug

15

By
Scott
So you want to know how to increase web traffic to your web site.

Before I get into that let’s clear up a few things first.

It’s Not ALL About Linking And Backlinks! How About Getting The Reader To Visit Your Site?

Next:

The How To Increase Web Traffic Overnight Gimmicks
There are a ton of the ‘get rich quick’ products out there that will promise you a massive increase in web traffic.

The thing is, most of them are gimmicks that will not really deliver any quality web traffic. They will have some ‘system’ that requires very little work, and I hate to say this, but the truth is you will have to do some work, sometimes a lot of work, to really start to get somewhere with your internet business.

The product might actual deliver on its promise of ranking a video high or something else that sounds awesome but it will not translate to an increase in web traffic.

Straight out buying web traffic is a really bad idea in my opinion unless you have a well established business, such as a local business, with a product or service that gives you a high profit and you can then afford paying a high cost per click using pay-per-click ads for example.

Any service that that will send you a lot of traffic to your website cheaply is really just sending garbage as these will be uninterested visitors and you will have also have no idea where this increase in web traffic is coming from.

An uninterested 2 second visitor is worthless.

Bottom line is buying cheap web traffic will not be the targeted web traffic that you really want and you are just throwing your money away.

So for a quick review:

1. The super easy increase web traffic overnight products will rarely work or provide any real benefit.

2. Buying good, targeted web traffic is expensive.

3. Paying for a cheap service to increase web traffic is a total waste of money. They count a visitor who stops by your web site for 2 seconds and then is gone. You won’t get your marketing message across and will not make a dime.

So How To Increase Web Traffic To Your Web Site?
Get LOTS of content out there.

Quality Content!!

A blog is a great way to get content up on the web.

To further drive traffic to your blog and/or website articles and press releases are still considered to be time honored methods of getting the word out there about your business and getting good backlinks of reasonable value.

Google is always changing and they are very aware of all the tricks people are trying in order to quickly gain bogus links to rank higher in the search results they return.

I am sure you have heard of the horror stories when Google changes it’s algorithm and people have had major web sites disappear.

Quality content is still respected by Google and the phrase ‘Content Is King’ still applies today.

You can also do video as well but right now the focus is on writing quality content and getting it up there on the web.

Places such as Blogger (Which is blogspot.com), Hubpages, and Squidoo are also out there to name just a few.

The site analytics website compete.com shows that for UNIQUE visitors:

Blogger CP: 62 million
Hubpages CP: 7.5 million
ezinearticles CP: 5 million
Squidoo CP: 8 million

Those numbers are for UNIQUE visitors, that’s not counting all the REPEAT visitors!

So MILLIONS of people are going there looking for information. Are you up there with any quality content?

Now remember you are NOT just looking for backlinks to your site, you are looking to get content all over the web where people go and they read your content on another site and then decide to visit your site

So when it comes to how to increase web traffic it’s not just a game of getting links, it is also having someone read your content somewhere else and be interested enough to then visit your site itself.

(Yes I know I repeated myself but that is an important concept to understand)

This is good, targeted web traffic.

People want good information. Written content that teaches them something; has them learn something they hadn’t thought of before.

Give it to them!

Free press release sites might only have 500,000 visitors or less but the content there gets picked up and put on other places on the web as news. This means more links from other sites besides the actual press release site AND can give you more exposure to an audience that might never have found you.

There is always the debate about the value of a link from sites such as Blogger and an article directory such as Ezine Articles, but as I stated above you are also reaching out to millions of potential readers this way.

So What Are Some Good Methods For How To Increase Web Traffic?
WRITE GOOD, INFORMATIVE, QUALITY CONTENT!

Answer A Question, Solve A Problem, Educate Some One In Some Way And Then You Have A Good Chance To Get Them To Visit Your Web Site!

You can just go through these steps:

1. Blogging on your own domain website.

2. Articles and Press Releases.

3. Other places that will allow you to place content for free like Ezine Articles, Blogger, etc

This might not seem very exciting as there is nothing really magical here but this is what has been going on in the world of successful internet marketers for years.

If you’re disappointed, I will not apologize as this is something you need to understand as a basis for a good internet business

So prepare yourself to do a little work and start writing good, informative content and get it up there on the web!

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Aug

25

By
Scott
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If I start talking about online marketing strategy everyone’s mind immediately goes to getting traffic by ranking, linking, etc.

But let me make this statement: The biggest obstacle you will face when it comes to working on your own to create a successful online business is you. This is because you are a human being and human beings are very weird with minds that can wander and trigger negative emotions.

So I would suggest as part of your online marketing strategy one of the things slightly ‘outside of the box’ that you might want to consider is the positive impact a little organization can have on your online marketing efforts.
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Online Marketing Strategy: Organization
Again, most of the time people think of an online marketing strategy as a way to get traffic to their website or a way to make money using the Internet. My point here is how are you going to efficiently and effectively learn and put these online marketing strategies into play?

In my opinion a little organization can go a long way towards making your overall online marketing strategy more effective. Why? Because normally those that are more organized are more productive as well as feeling more relaxed as they have right before them that list of what they are going to do and feel in control of things.

This results in them feeling on top of things and being able to focus on getting one single thing done as fast and efficiently as possible.

Or to put it more simply and personally; A little organization can have you working better, smarter, faster by having your mind free, your body relaxed and your spirit feeling light and free as well. (Screw that defeated feeling!)
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Online Marketing Strategy: Making A List
By making a list, and this means physically writing it out or making the list on your computer so you can see it, your mind will be clear of holding onto all of those thoughts and allow you to focus all of your concentration and effort on a single one.

I was told long ago if you can’t sleep at night because one or two things are stuck in your head and your mind won’t let go of them then get up and write it down. Then read it twice, realize it is right there for you to look at in the morning and then go back to bed.

The result of the action of writing it down and reading it seems to somehow get the mind to let go of it.

This especially applies to working at home alone when you sit down at your computer and begin to think of everything you want to get done during the day.
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Online Marketing Strategy: The List Creates A Focus On Work
The first thing making a list accomplishes is that it gets you to focus on just your work. You’re not thinking about having to pick up the kids at school in the afternoon.

The rest of the day is blotted out and you are thinking about the work you want to get done. You’re mind is not distracted by thinking about everything as it’s been written down as you can refer to your list at anytime, you know it’s there.

I would also suggest you outline your day as well for all of the same reasons.
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Online Marketing Strategy: Prioritizing Your List
Once you have written out the things you want to focus on, go back through the list and prioritize it. Realize that you don’t have to be perfect here, and if you are not sure of what should be the top priorities just pick 3 things and number them 1, 2, 3 and START!

Getting started is an important concept!

Just start doing the first thing you have on your list, whether it is easy or hard, and then just focus on doing that one thing. Everything else should be waaaay back in your mind now which will allow you to apply all of your concentration and effort more freely on just finishing that one task on your list.
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Online Marketing Strategy: An Important Tip
Before you go to bed write down 2 or 3 things you want to get down the next day. This can create a shortcut as you can sometimes just sit down and pick 1 of those 2 or 3 things then Bang! You’re off to the races.
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Sep

28

By
Scott
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One fairly recent change in online marketing SEO is Google’s decision to put a little more emphasis on bounce rate, exit rate, the amount of time a visitor spends on your website and how often visitors return.

Google has the ability to analysis this data and use it to determine a websites importance and value when Google goes to rank a webpage or website and decide how high in the search results to place it.

This is normally referred to as ‘SEO Metrics’ and as mentioned above there has been a shift by Google in putting more emphasis on these factors when determining how high to rank a website or webpage.
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Online Marketing SEO: What Exactly Are The Bounce Rate And The Exit Rate?
Let’s define these online marketing SEO terms first so we can understand what we are talking about.

The two most important of these online marketing SEO factors are the ‘Bounce Rate’ and the ‘Exit Rate’ so let’s take a close look at understanding what is meant by these two terms

Bounce!

The ‘Bounce Rate’ is when someone visits a single webpage on your website and then clicks off that webpage without visiting any other page on your website.

The ‘Exit Rate’ is a percentage determined by a visitor leaving a particular page of your website compared to the number of visits that particular webpage has had.

So an ‘Exit Rate’ factor only occurs when someone visits more than one page on your website and that ‘Exit Rate’ is assigned to the particular webpage that was the last page they visited and clicked off from.
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Online Marketing SEO: How Do I Find Out What The Bounce Rate And Exit Rate Are For My Website?
The easiest way I know to do this is to use Google Analytics. (I am developing some material on Google Analytics for the very near future.)

What Is A Good Target For Good Online Marketing SEO For The Bounce Rate and The Exit Rate?

A bounce rate of 25% is considered acceptable though in some cases it is mentioned that a keyword phrase can accidentally lead to irrelevant search results.

As an example is someone types in: “How To Get Great Flowers” and they will be presented with sites on Flower Photography, Wedding Flowers, Buying Flowers, and Growing Flowers. However, with the title and the description displayed on the search results returned page, I would expect these irrelevant clicks that would be considered a bounce would be limited quite a bit.

For a website with a natural flow to a last page you would naturally find that page to have a high exit rate.

For a blog such as this website you would want to be concerned with two things:

If your home page had a high bounce rate as well as a high exit rate.
If one or two individual pages have a high exit rate you would want to consider either changing the content or layout of these pages or actual deleting them from your site altogether.
And, of course, if the bounce rate and exit rate is high for your home page you really need to look at what you can change about it from content to layout and quickly address this problem. It could be something as simple as the page taking too long to load or it may be in need of a more extensive adjustment by changing the content and / or the look of the home page.
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Online Marketing SEO: Why Are The Bounce Rate and Exit Rate Important to Know?
Good Bye Forever

There are two important reasons for knowing your bounce rate and exit rate for your web pages.

The first is this allows you to further optimize your website and web pages that have a high rate for one or both of these factors, so you can edit these pages to give the more of a ‘Sticky’ quality and keep your visitors interested in your website and web pages and have them spend more time on your website.

The second important reason is that Google knows your bounce rate and exit rate and uses that as part of its equation when it decides how well to rank your website and web pages

When it comes to online marketing SEO factors Google also knows the length of time a visitor spends on any one page of your site as well as the total time a visitors spends on your entire website and factors this into its ranking decision as well.

AwStats in the control panel of your website will only show you the length of time a visitor spends on your website in segments of: 0 to 30 seconds, 30 seconds to 2 minutes, 2minutes to 5 minutes, etc., but it is a good way to get a feeling for how many visitors are leaving in less than 30 seconds to give you an idea of what your bounce rate is.

Eventually you’ll want to get something like Google analytics installed and understand how to use and interpret the data it gives you but if you’re focused on just getting traffic with a relatively new website you can just check AwStats until you decide it is time to devote some of your online marketing SEO efforts towards learning and using Google Analytics
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Online Marketing SEO: To Sum Things Up
So the bottom line is, especially for the bounce rate, to be aware of what it is and how it can have a negative effect upon your web site and you web page rankings in Google as well as tell you that you need to experiment and change something up to reduce it so people will stay interested in staying on your website long enough for you to get your marketing message across.

I didn’t give any real solutions towards the online marketing SEO tactic of making your website ‘Sticky’ to reduce the bounce rate but this post is already rather long so I’ll come back tomorrow with a post on methods to create a ‘Sticky’ website and ‘Sticky’ web pages.
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There are many instruments of affiliate marketing which you can use, when you work through the Internet. However, it doesn’t mean that you should use them all. You decide yourself what tools it is better to use for you.
Remember, we are experts in affiliate marketing, and we should understand that there are a lot of tools.
Keyword research tool is very important if you work into affiliate marketing.
You can try different services, but I like more the Wordtracker. It is very good for me because I like to go deeply to my keyword research. I completely recommend using the tool of keyword research. For some initial research of a keyword I recommend the Tool of keyword Research from Google, and SEO Book. Both of these services you can use free of charge.

You should use the good tool of keyword research because keyword research – one of the very first things which you should make before you will organize work of other tools.
The Blogging platform.
There are many different blogging platforms, which you can find online. Try to check one of them, for example, WordPress. For me using of a WordPress brings me the big advantage. At the first, you don’t need skills of a web design, only capture the free subject from web site WordPress. At the second, Google loves blogs – you shouldn’t create the map of own site as you have to with usual web site. At the third, Blogging is an excellent method to communicate with your audience. If you send traffic to the blog, people, more possibly, will buy, because people still consider a blog as the information environment contrary to sale of media as the web site.
Forums.
This tool is extremely important into affiliate marketing. You should develop and be always on top as the Internet expert in marketing. Forums – a magnificent place to see what works on people, and understand market tendencies. You can capture some bonus information from them as there are some really good experts in marketing who hang out there. Study what exactly works on people, consider acceptance of different methods and tools.
Need more details on affiliate program promotion? Then you are invited to check out this affiliate program marketing software site. It is the right place on the Internet where you can get info about pdf branding software for affiliates and create affiliate program photo ads for affiliates as well as much other.
Also I would like to share some general tips. These days the Internet technologies give you a really unique chance to choose what you need at the best terms which are available on the market. Strange, but most of the people don’t avail themselves of this opportunity. In real practice it means that you must use all the tools of today to get the information that you need.
One more thing. The topic has become very popular recently. So search Google or other search engines. Visit various social networks and look through topics which are related to yours. Go to the niche forums and participate in the discussion. All this will help you to build up a concept of such kind of work.
P.S. And with that I would recommend you to sign up for the RSS on this blog as we will do everything possible to keep this blog tuned up to the day with new info about the topic and other important issues.
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How to increase webtraffic
In modern competitive business world everyone is trying to get more valuable customers or clients. In the real business world, the only thing you require is the location with potential customers. However, it is different for the virtual world. In case of online business, regardless of what you are planning to promote or what your business is all about, you have to grab some web traffic. The whole success of your internet business depends on the amount of web traffic you can attract to your website. Here everything is very simple – the more web traffic you generate, the more you succeed.
You have to know that web traffic denotes a few things. It could refer to the amount of page views, unique visitors, hits on the website or the amount of sessions. Remember that all these could show you the extent of web traffic you have. But the strategies to increase web traffic are not same for all. Keep in mind that some websites aim to increase the amount of subscribers while others like to push the amount of page views.
As well there are some of the web masters who prefer to count the amount of hits on the website as the web traffic that is not the exact indicator of web traffic.
You have to know that search engine optimization is the most vital step to increase web traffic of any website. As a rule, it involves the appropriate and unique keywords best describing your website as well as its business purposes. In fact, a keyword phrase consists of two and more words. While doing search engine optimization for increasing the amount of web traffic, it will be much better to avoid single keywords.The other factor to consider is placement and frequency of keyword phrases on your web page. Because they play a crucial role in the organization of your website, the more appropriately you could do the more web traffic you will get as a result.
Small wonder that every site requires web traffic today as it directly influences one’s online business. There exist many ways to attract traffic and one can make use of free traffic which can be got on this web traffic site.
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Web Traffic And Different Types Of Paid Advertising

Of course, the easiest and fastest way to actually increase your web traffic is to pay for advertising. In fact, there are several various types of paid advertising: by view, clicks or impressions. However, paid web traffic is really affective when you definitely need to drive it quite fast and also when you are obviously trying to capture leads in your own niche.
Well, the first kind of paid advertising is certainly Pay-Per-Click. And thus you actually set up your own ad, your daily budget and also bid per click. Besides, you will be charged only when some individuals really click on your ad. For sure, once you have surely hit your daily limit, your ad will definitely stop showing until the next day.
Moreover, depending on your keywords, you may only need to pay just as low as five cents per click. Of course, if you are actually in a quite competitive niche and if you are targeting some widespread keywords, you should not be surprised if you possibly need to bid a bit more money per click. But to really reduce your cost per click, you need to aim for some long tail keywords with less competition. In fact, Yahoo Search Marketing and also Google AdWords are only two of the most widespread PPC options that are available out there.
In addition, cost per thousand impressions and Pay-Per-View definitely work differently than famous PPC. And thus in PPV you actually pay for each time your ad is really viewed, whilst in CPM you clearly pay for every one thousand time your ad appears. Well, CPM is mainly the cheapest kind of advertising, but the results are commonly not as good as with PPC.

And finally, another popular kind of paid advertising which is gaining popularity these days is Cost-Per-Action. For sure, CPA certainly works differently than some other kinds of advertising, because it actually requires visitors to perform an exact action before you really pay.
It is not surprising that every site requires website traffic today as it directly influences one’s online business. There exist lots of ways to attract traffic and one can even get free traffic which can be got on this free traffic site.
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